social media presentation
TRANSCRIPT
Emerging Social Strategies & Trends That Every Business Needs to
Know!
Sarah Stoltzfus, Account Manager
Caitlin Dodds, SEO Specialist
• Founded in 2008• 18 employees and growing!• Clients in varied Industries from
across the country. • Promotion World Ranked us #4• Top SEOS ranks us #17 in the US• Our thoughts are published
everywhere!• Saying we are passionate about
search marketing is an UNDERSTATEMENT!
Awards & Certifications
Find us here
Welcome to Social Media in
2013!
Which Network Should I Use?
60% Use Twitter
86% Use Facebook
55% Use LinkedIn
70% Use Video
Sharing
• Public Relations
• Customer Service
• Client Retention
• Loyalty Building
• Collaboration
• Networking
• Thought Leadership
• Crisis Management
• Recruitment
Social media uses
Social Media is no longer an option !
Year 2015:
Brands will be generating 50% of their web sales through
social media and mobile platforms with a projection of
$30 billionYear 2016:
More than HALF of the dollars spent in US retail will be
influenced by the web
What’s The Big Deal?!
Where Are Businesses Spending Their Marketing Dollars?
Strategy: It’s Important
• No realistic expectations• Disappointment• Give up
Strategy: 4 Steps
• Set Goals• Business goal alignment• Manageable & measureable
• Create a Content Strategy• Answer: how, when, what• Information + Promotions + News + Images/Video
• Location• Measure
How to Manage your Strategy
• Who is in charge?• Who creates content?• Who posts content?• Who measures?
What’s Popular?
Where is Your Audience?
• Broadest reach & huge sharing potential• General audience• Facebook Ad targeting• Post “stickiness”• Posts can get buried
• Immediate action, news flashes, short sales• Tweets VERY short lifespan
Google+• Build your brand• SEO benefits for website• Business professionals• Not the best for B2C• Essential for bloggers
• Qualified B2B leads + networking• Excellent site referral traffic• Great LinkedIn sponsored updates• Build thought leadership
• Fashion, health, home, décor • Etsy & small business discovery• New business accounts & analytics• High-quality images• Produce visual content• 72%+ women
YouTube• Video engagement > text engagement
• 350sec for video; 42sec for text
• B2C: 90% online shoppers use video to make decisions• B2B: 75% execs watch work-related videos weekly
• 65% then visit the marketer’s site
• Testimonials, product reviews• How-to, guides, tours
Niche Media
• Instagram & Vine• Tumblr, Blogger, Blogspot• CafeMom, Avvo• Houzz, Ravelry, Flickr• Wiser, Spotify• Industry Specific• Disregard if no:
• Time• Resources• Audience
Using Social as B2B?• Brand Awareness• Sales leads• Find potential clients• Provide free content• Engage differently
with clients• Monitor changes in
client’s business• Inbound marketing• Position employees as
knowledgeable
Which one to pick?
Facebook Just about anyone as long as you have interesting content
Twitter Marketing, new tech, consumer brands
Google+ EVERYONE but primarily Marketing, Sales, Business Professionals
LinkedIn B2B, Manufacturing, Technology, Finance
Pinterest Household products, clothing retailers, food (grocery & restaurants), beauty & health
YouTube Service providers, consumer products
How Often to Post?
Facebook 4-7/week
Twitter Multiple times a day (spaced in between or in a related series)
Google+ 3-5/week
LinkedIn 2-4/week
Pinterest Every few days a couple pins at a time
YouTube As needed, weekly or bi-weekly
Monitoring Social
• Monitor on-page• Visit, but time-consuming daily
• GoogleAnalytics for referral traffic• Google Alerts• Social Mention, Topsy• Automate & schedule posts
• Via Hootsuite, Tweetdeck
Engage Engage Engage
What Do People Like To See?
Have a Conversation
Develop Relationships!
Use Social Sharing• Add this• Share This• Slide Share
Ask For It
I’m the sucker that actually liked this photo… who wouldn’t want to
help them get a puppy?!
Short & Sweet• Posts between 100-150 characters see 60% more Likes, comments
and shares than longer posts• Pictures are worth 1,000 words
Engage with and Thank Your Followers• @sarah Thanks for
following us! • Shout out to Sarah for
liking our company putting us at 1,000 likes!
• Increases the number of people you reach
• Feeds egos and builds brand loyalty
Listen to your audience
• Google Alerts
• Tweet Deck
• Social Mentions
• RSS Feeds
• Followerwonk
Lie
Ignore
Spam Sell
Self Promote
Copy
Some more things to consider
• Don’t sell – talk
• No spelling errors - Double check your spelling / grammar
• Write unique content – don’t copy!
• Don’t be ordinary
• Don’t limit yourself to text – Think video!
Don’t Offend
Do Not Beg Your Customers
Bash Your CompetitorsOr
How Social Media and SEO Influence
Each Other
Social Media & RankingsLinks are considered a
“vote” of authority and now social signals are
being factored into how websites rank in the
search results
Social Media & Rankings
Search engines are listening!
Google Loves Brands
Important TIP!
Google Loves Branding & Themselves - Socially
Strike up a conversation about today’s Social Media Meet-Up
Twitter: /webtalentmktg @webtalentmktgFacebook: /webtalentmarketing
LinkedIn: /company/web-talent-marketing
