social media presentation
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TRANSCRIPT
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Orange County Sanitation Districtwww.ocsd.com
Orange County Sanitation Districtwww.ocsd.com
Social MediaSocial Media
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Social Media is…Social Media is…
“It is a fancy way to describe the
zillions of conversations people are
having (about you) online 24/7.”
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2010
• 350 million active users
• 65 million users access through mobile-based devices.
2011
• 640 million active users
• 200 million users access through mobile-based devices.
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In our Service Area…In our Service Area…
1,043,8401,043,840
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2010• 75 million active
users • Average number
of tweets per hour 1 million
2011• 175 million active
users • Average number
of tweets per hour 4 million
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2010 2011
50 million 100 million
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How Do People Get Their News?How Do People Get Their News?
More Americans get their news from the Internet than from newspapers or radio
75% get news via e-mail or updates on social media sites
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Changing How Media WorksChanging How Media Works
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Response time:Response time:
20 years ago = 24 hours to respond
10 years ago = 4 hours
2010 = 4 minutes
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Example 1Example 1
Grand Jury posts report on “Special District Compensation.”
Within 1 hour we had a response and message points on Twitter, Facebook, Posterous, www.ocsd.com and MyOCSD
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Example 2
Publication of Ddaze Phuong’s
photo in Fountain Valley Living
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Example 3
Successful community relations
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Example 4
A new faster way to pitch stories!
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Allie’s coming! July 11th!
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Website Traffic
January 2011February 2011March 2011April 2011May 2011
18% - jobs58% - direct refer62.76% new visitors
4,2597,3468,8908,2749,314
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It puts a human face on government
Bottom-line on Social Media
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Successful Communication
To be relevant … you must participate in the conversation where the dialogue is happening. Otherwise the conversation is mute.
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Benefits of Social Media
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