social media presentation at parc y scarlets
DESCRIPTION
Presentation at the Digital Boot Camp, Parc Y Scarlets on Social Media. February 1st, 2012TRANSCRIPT
Social Media Marketing
Diplomas in
•Digital Marketing
•Mobile Marketing
•Metrics & Analytics
Consultancy/Projects
Digital Marketing Workshops
Google AdWords
Business Blogging
Social Media Marketing
Training
Social Media Themes
1. Updates
2. Sharing
Potential 478,170 views
126126126
3. Reviewing & Rating
Marks and Spencer let’s customers review and
rate its products.
4. Listening
Find out when Facebookers talk about you or your brand
Tweetdeck lets you listen in to conversations across Twitter
5. Channels
6. Social Proof
http://www.flickr.com/photos/kevingessner/3418117752/
http://www.flickr.com/photos/reneeanddolan/390409886/http://www.flickr.com/photos/saxonmoseley/24523450/
Social Proof
8. Broadcast vs.Engagement
ShoutingBroadcastingTraditional
Not Listening
TalkingEngaging
NewListeningHelping
Stimulating
9. Search Becomes Social
C
C
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‘New’ Web Interaction
Website
C
Blog
C
C
Search Becomes Social
10. People Talk To People (not brands)
Isn’t Twitter just a place where celebs hang out?
And where the ordinary folk get sued?
Well, not quite!
Facebook vs Twitter
Twitter Page – My Dashboard
Twitter Page – Public Profile
140 Characters – No More!
Tweets
Isn’t Facebook Just Friends, Games and Photos?
Or Is It A Place To Engage With Your Customers?
Or To Make People Like Us?
Or So That We Can Love Them!
Or To Introduce Them To Your Organisation
Or To Sell Wine To Them
Or Just To Profile And Target Ads To Them
