social media presentation draft 10 20 11

Making Social Media Work For You

How to reach your audience with Social Media

• Google/Yahoo

• Facebook

• LinkedIn

• Constant Contact

• Twitter

• Blogs (Wordpress, Blogger, Blogspot)

• YouTube

• LivingSocial, Groupon, Restaurant.com

• Handouts

Social Media Communications and Marketing Plan

Blogs

LivingSocialGroupon

Restaurant .com

•Email •Website Integration- Calendar- Analytics-AdWords-AdSense-YouTube-Blogger

•Site Page•Photos•Promote Events•Event Invites•“Like”•Page Favorites•Posting across sites•Public pages and Private Group pages•Website page “wrap”

•Post as needed

•Email Newsletter, postcards and messages•Templates•Surveys and Polls

•Post as needed

•Professional Network•Post Business and Professional News•Client and Prospect Research•LinkedIn Ads•Groups•Follow Company

•Timely, short messages•Images•Links•Emergency Contact•Weather Delays•Multiple Accounts•Merchandise support

•Define use! Post as needed•Option to Blog

•Hosts Videos•Embed in website•Send links through Constant Contact/email•Tells more complete story

•Creates personality, more engaging content•Can be more time-consuming in comparison to other social media

•Post 1-2 times weekly minimum

•Drive business when needed•Build new customer relationships•Reward current customers and members

Google.com

Social Media

• Top search engine; Facebook and Google battle for #1

• Google email (Gmail)

• Google Calendar

• Google Analytics

• Google AdWords

• Google AdSense

• YouTube

• Blogger

• Google Maps

• Picasa

• Google Checkout

Facebook.comOver 40% of all Facebook users are over age 35 today (up from 22% in

2009) – quite a change from Facebook’s roots as a social networking tool for college students just a few years ago.

Social Media

• 149 Million users in the U.S.; 621 million worldwide

• Largest percentage growth is age 55+; 954,680 in 2009 to nearly 9.8 million in 2010

• Facebook active users average use of 6 hrs/month/user

• Facebook is the #3 site visited by users 65+ years of age

• 28 Million users in UK; 17 Million users in Canada

• 2 Million users in SC; 42% age 35+

• 4.5 Million users in NC; 43% age 35+

Social MediaFacebook.com


Privacy Settings


Personal Profile Privacy Settings


Personal Page – Friends Only Privacy


Find Friends Option

• People

• Businesses

• Events

• Causes

• 12 Men

• 7 women

• 3 Businesses

• 2 Associations

1,945 1,263

1,404

4,140

• Registration

•Profile (Self)

•Page

•Group

•Community

•Important Tips Originator/Facebook Individual Profile and email

Administrators


• General Info

• Favorite Pages

• Photos

• Event Invitations

• Text message link

• Post video links


Facebook Business Page


Private Golf Club with a public Facebook Group Page


Private Golf Club with a private Facebook Group Page

Group Options

Open Members are public, content is public

Closed Members are public, content is private

Secret Members are private, content is private

LinkedIn.com

Social Media

90 Million users worldwide of professional network designed to serve businesses and executives

LinkedIn.com

Social Media

• Business Focus

• Public Profile Link

•“Follow Company”

• Connect Blog

• Portfolio Link

•LinkedIn Ads

LinkedIn.com

Social Media

Company contacts and introductions through personal network

• Network Connections

•Research

LinkedIn.com

Social Media

Company contacts and introductions through personal network

• Introductions

•Recommendations

LinkedIn.com

Social Media

LinkedIn Ads help you target potential customers and clients

• LinkedIn Ads

• Target Demographic

• Daily Budget

• Cost per click

ConstantContact.com

Social Media

Email Communication, Surveys and Polling

• Account Set-up

• Email Management

• Email Design and Format

• Online Surveys

ConstantContact.com

Social Media

Email Communication, Surveys and Polling

• Account Set-up

• Email Management

• Email Design and Format

• Online Surveys

• Annual Planning

Twitter.com

Social Media

• Nearly 200 Million Users

• 38% are 35+ years of age

• 33% in U.S.

•15% Europe; 2.5% Canada

Twitter.com

Social Media

• Follow Companies

• Follow Individuals

• Timely and Relevant

• Multiple Accounts

• Photo Tweets

• Merchandising

• Emergency Alerts

• Weather Delays

YouTube.com

Video sharing and hosting

Social Media

•Videos offer a 24/7 sales tool

• Embed video in website

• Link to emails, Twitter

•YouTube provides free hosting and bandwidth that would be costly or slow down website

Blogs

Timely, relevant, and unique “voice” for your business

Social Media

• 56% say that their blog has helped their company establish a positioning as a thought leader within the industry

• 58% say that they are better-known in their industry because of their blog

•Popular Blog sites: Wordpress.com, Blogger.com, Blogspot.com

social media presentation draft 10 20 11

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