social media presentation for pearl district for sempdx
DESCRIPTION
Presentation on Social Media given to the Pearl District Business Association.TRANSCRIPT
PEARL DISTRICT BUSINESS ASSOCIATIONSOCIAL MEDIA PRESENTATION
January 9, 2013
Presentation Outline
Overview Content Topics & Ideas Automation & Tools Facebook Tips Discussion
Overview
Audiences Customers Potential Customers Friends of Potential Customers Employees
Frequency Trial and Error You will know when it is too often Use a calendar/schedule
Content Topics
Industry News Local News
Community Events Partner News Sharing Contests
What Is Great Content?
It matters to someone – preferably, your customers and/or future customers
It comes from deep expertise It’s genuinely useful It’s easy to understand and apply It’s
funny/touching/provocative/controversial….in other words, shareable
Content Ideas
Google Alerts http://www.google.com/alerts Google Reader Newsletters (Realtors, Mortgage Brokers,
Lenders, etc.) May want to create specific email to sign up with
RSS Feeds Tools
http://www.socialmediaexaminer.com/13-tools-to-simplify-your-social-media-marketing/
Content Ideas
Facebook Answer questions Track competitor pages (like them as a
person, not as Company Page) Twitter
Follow industry people, groups, influencers LinkedIn Groups Blogs
Search for industry topics in Google Blog search
Automation & Tools
Posting multiple places Facebook
https://www.facebook.com/twitter/ Twitter
http://www.digitalmarketinghq.com/social-media/auto-post-twitter-facebook/
LinkedIn (one-way only)
Tools Hootsuite, Tweetdeck SproutSocial RSS Graffiti References
http://www.pcworld.com/article/260530/the_top_5_social_media_management_tools_for_small_business.html
Questions? Google It!
Automation & Tools
Facebook Tips
Content Types Posts Photos/Videos Sharing Contests Tagging
Promoted Posts
SOCIAL MEDIA PRESENTATION
Pearl District Business Association
DISCUSSIO
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