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Twitter

Check profileseveral times a day

874M peopleused Twitter’s mobile app

45% upby the year before

Smartphone usehas reached critical

mass in the US

Photois the most engages post

3M connectwith smartphoneand check their profileseveral times a day

Twitter: hot hashtags

#fashion #model #girl #sport #fitnessmodel #abs

#fitspot #running #workout #fit #healthy #food

#eatclean #motivation #gym #bodybuilding #strong

12.869 12.054 10.009 9.092

Twitter data

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January February March Aprill May June July August September October

1 Lorem ipsum dolor sit amet. 2 Consectetur adipiscing elit. 3 Lorem ipsum dolor sit amet.

Twitter campaign review

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Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Instagram

Check profileseveral times a day

874M peopleused Twitter’s mobile app

45% upby the year before

Smartphone usehas reached critical

mass in the US

Photois the most engages post

3M connectwith smartphoneand check their profileseveral times a day

Instagram: hot trends #1

874M usersInstagram is the largest source of social traffic.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras malesuada turpis eget elit ullamcorper suscipit. Donec vulputate arcu sit amet purus ultrices, et ultricies quam dapibus. Duis consequat vel tortor suscipit posuere. Aenean suscipit quam leo. In tristique nulla dui. Vivamus nec diam lectus. Phasellus ut erat fermentum, iaculis augue non, laoreet tellus. Praesent et leo consequat nunc lacinia interdum. Phasellus fermentum metus nec urna interdum, eget tincidunt ex ornare. Proin nulla urna, bibendum non pharetra id, sodales pretium mi.

Instagram: hot hashtags

#fashion #model #girl #sport #fitnessmodel #abs

#fitspot #running #workout #fit #healthy #food

#eatclean #motivation #gym #bodybuilding #strong

Instagram data

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January February March Aprill May June July August September October

1 Lorem ipsum dolor sit amet. 2 Consectetur adipiscing elit. 3 Lorem ipsum dolor sit amet.

Instagram campaign review

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Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Pinterest

Check profileseveral times a day

874M peopleused Twitter’s mobile app

45% upby the year before

Smartphone usehas reached critical

mass in the US

Photois the most engages post

3M connectwith smartphoneand check their profileseveral times a day

Pinterest

0

20

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100

1

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January February March Aprill May June July August September October

1 Lorem ipsum dolor sit amet. 2 Consectetur adipiscing elit. 3 Lorem ipsum dolor sit amet.

Pinterest campaign review

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Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Facebook

Facebook

Check profileseveral times a day

874M peopleused Twitter’s mobile app

45% upby the year before

Smartphone usehas reached critical

mass in the US

Videois the most engages post

3M connectwith smartphoneand check their profileseveral times a day

Facebook data

0

20

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January February March Aprill May June July August September

1 Lorem ipsum dolor sit amet. 2 Consectetur adipiscing elit. 3 Lorem ipsum dolor sit amet.

Facebook campaign review

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Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Consectetur adipiscing elit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Lorem ipsum dolor sit amet.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In dapibus commodo magna eu ultrices. Aenean non velit pellentesque, egestas nisi vel, egestas nibh.

Social media mobile apps

-14%+29%Twitter Facebook

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eget elitllamcorper suscipit.Donec vulputate arcu sit amet purusultrices, et eultricies quam dapibus.Duis consequat el rtor suscipit ere.Aenean suscipit quam leo in tiqudi.

Lorem ipsum dolor sit amet, ocnsect adipiscing elit. Cras malesuada turpis

eget elitllamcorper suscipit.Donec vulputate arcu sit amet purusultrices, et eultricies quam dapibus.Duis consequat el rtor suscipit ere.Aenean suscipit quam leo in tiqudi.

Social media mobile apps

+60%-38%Pinterest Instagram

Lorem ipsum dolor sit amet, ocnsect adipiscing elit. Cras malesuada turpis

eget elitllamcorper suscipit.Donec vulputate arcu sit amet purusultrices, et eultricies quam dapibus.Duis consequat el rtor suscipit ere.Aenean suscipit quam leo in tiqudi.

Lorem ipsum dolor sit amet, ocnsect adipiscing elit. Cras malesuada turpis

eget elitllamcorper suscipit.Donec vulputate arcu sit amet purusultrices, et eultricies quam dapibus.Duis consequat el rtor suscipit ere.Aenean suscipit quam leo in tiqudi.

Social media

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More facts about video content

100HOURS

of video uploaded every minute

+40%Digital video ad spend

2014 to $5,72B

2/3Mobile data trafic will be video by

2016

Goals, metrics, influencers,

content & tactics

Goals

INCREASE BUILD

traffic to the even website by 15% trough social posts

growth of all social media channels by 10%

registrations by 10% from 2012

engagement from attendees during the evento more than 50% social participation

awarness around the convention and ISAE’s brand by promoting

the even hashtag #ISAE2013

Metrics

Acquisition Engagement Reach

Use website analytics to show referrals from social to event site

Track shortened links posted through social

Track growth in all social channels throughout campaign

Social referralsTrack likes, shares and retweets

Track impressions

Site visits for event and registration page

Track hashtag and mentions before and during event

Track total reach through Facebook and Twitter

Target influences

Session speakers Large associations /CEOs and marketing

professionals

Event sponsors (company sponsors)

Bloomington businesses

1 2 3 4

Campaign timeline 2

15,07 Nam in dapibus mi, eu ultricuse purus

10,06 Cras egestas, lectus id laoreet porttitor, mi enim congue, nec maximus magna ante non nulla.

15,05 Sed rutrum rutrum odio, in maximus lorem mattis a. Duis dapibus ut metus non bibendum.

10,04 Donec pulvinar fringilla iaculis. Nullam a dolor ut nisl ornare vulputate.

15,03 Nam scelerisque sodales est, semper tincidunt neque pellentesque id. Praesent scelerisque tortor sed ligula.

10,02 Quisque sed suscipit diam. Vestibulum vitae risus vel lacus tempor iaculis.

15.08 Nam in dapibus mi, eu ultricuse purus

10,09 Cras egestas, lectus id laoreet porttitor, mi enim congue, nec maximus magna ante non nulla.

15.10 Sed rutrum rutrum odio, in maximus lorem mattis a. Duis dapibus ut metus non bibendum.

10.11 Donec pulvinar fringilla iaculis. Nullam a dolor ut nisl ornare vulputate.

15,12 Nam scelerisque sodales est, semper tincidunt neque pellentesque id. Praesent scelerisque tortor sed ligula.

10,01 Quisque sed suscipit diam. Vestibulum vitae risus vel lacus tempor iaculis.

Campaign timeline 3

15.04

5.03

10.02

1.01

Nam in dapibus mi, eu ultricies purus

Cras egestas, lectus id laoreet porttitor, mi enim congue,nec maximus magna ante non nulla.

Cras egestas, lectus id laoreet porttitor, mi enim congue,nec maximus magna ante non nulla.

Cras egestas, lectus id laoreet porttitor, mi enim congue,nec maximus magna ante non nulla.

2015

15.04

5.03

10.02

1.01

Nam in dapibus mi, eu ultricies purus

Cras egestas, lectus id laoreet porttitor, mi enim congue,nec maximus magna ante non nulla.

Cras egestas, lectus id laoreet porttitor, mi enim congue,nec maximus magna ante non nulla.

Cras egestas, lectus id laoreet porttitor, mi enim congue,nec maximus magna ante non nulla.

2016

Social media data

78% 45% 90% 65%

Lorem ipsum dolor amet, consectetur adipisci elit.

Market: 2M Value: 34,6K

Lorem ipsum dolor amet, consectetur adipisci elit.

Market: 1,5M Value: 34,6K

Lorem ipsum dolor amet, consectetur adipisci elit.

Market: 2M Value: 34,6K

Lorem ipsum dolor amet, consectetur adipisci elit.

Market: 2M Value: 34,6K

Social media: sentiment

70%

Positive

Market: 2M Value: 34,6K

50%

Positive

Market: 2M Value: 34,6K

20%

Negative

Market: 2M Value: 34,6K

Engagement

78%Lorem ipsum dolor amet, adipisci elit. Sed blandit

tristique mets, vel volutpat quam condimentum ut.

Lorem ipsum dolor amet, adipisci elit. Sed blandit tristique mets, vel volutpat quam condimentum ut.

78%

0K

1K

2K

3K

4K

1 2 3 4 5 6 7 8 9 100K

1K

2K

3K

4K

1 2 3 4 5 6 7 8 9 10

Social media data

8%

11%

8%

23%

35%

15%

15%

10%

9%

28%

30%

8%

12%

8%

8%

21%

33%

18%

2%

11%

14%

36%

35%

2%

13-17 18-24 25-34 35-44 45-54 55+

Engagement 2

15% 40%Lorem ipsum dolor sit amet, adipiscing elit. Sed blandit tristique metus, vel volutpat quam condimentum ut.

Lorem ipsum dolor sit amet, adipiscing elit. Sed blandit tristique metus, vel volutpat quam condimentum ut.

Lorem ipsum dolor sit amet, consectetur adiping elit. In dapibus commodo magna eu ultrices. Aenean non velit pelntesque, es nisi.

Lorem ipsum dolor sit amet, consectetur adiping elit. In dapibus commodo magna eu ultrices. Aenean non velit pelntesque, es nisi.

1K

2K

3K

4K

1 2 3 4

1K

2K

3K

4K

1 2 3 4

Categories engaged in on social media

78%

45%

Entertainment

Clothing / fashion

Travel & leisure

Finance / banking

Food / beverage

Cosmetics

Audio streaming

Dating

30%

30%

30%

30%

30%

30%

Service - summary

Twitter Facebook TOTAL

Enquiries 1 082 2 089 4 071

Resolved enquiries 789 1693 2482

Escalated enquiries 293 396 689

Response time 0:23:00 0:54:00 0:38:50

Deflected contacts 54 104 158

Estimated savings AU$270 AU$520 AU$790

Sentiment 45% 25% 30% 35% 15% 50% 45% 25% 30%

Females in Social Media

AGE LOCATION INCOMEShe is between 18 - 34 She likely lives

in Washington DCHer incom is less than$50K per year

0 - 17 20%

18 - 34 65%

35 - 49 8%

50 - 64 5%

65 - x 2%

20%New York

20%New York

20%New York

20%New York

70% 15%

8% 7%

under $50K $50K - $75K

$75K - $100K $100K +

Males in Social Media

AGE LOCATION INCOMEHe is between 18 - 34 He likely lives

in Washington DCHis incom is less than$50K per year

0 - 17 20%

18 - 34 65%

35 - 49 8%

50 - 64 5%

65 - x 2%

20%New York

20%New York

20%New York

20%New York

70% 15%

8% 7%

under $50K $50K - $75K

$75K - $100K $100K +

Social Media involvement

10% 40% 20% 30%

North America10% 40% 20% 30%

Europe

10% 40% 20% 30%

Asia

10% 40% 20% 30%

Australia10% 40% 20% 30%

Africa

10% 40% 20% 30%

South America78% 45%

90% 65%

Social Media involvement

Pellentesque cliquet ori ac dolor porttitor et fria sapien gravida.

78% 45%

90% 65%

10% 40% 20% 30%

Germany

10% 40% 20% 30%

England

z10% 40% 20% 30%

EuropeFusce egestas lobortis neque,a pretium est tempor eu est at.Vivamus augue est, imperdietet blandit at, dapibus ac sapien.Donec pulvinar sapien vel nunc.

Social Media bar chart

25

50

75

100

1 2 3 4 5 6 7 8 9 10 11 12 13

Lorem ipsum dolor sit amet, consectetur adiping elit. In dapibus commodo magna eu ultrices. Aenean non velit pelntesque, es nisi.

ContactVisit UsCompany Str. 15090210 City

[email protected]@company.com

Call Us+49 5847 56 90+49 8739 03 30

ContactVisit UsCompany Str. 15090210 City

[email protected]@company.com

Call Us+49 5847 56 90+49 8739 03 30

Twitter

Social MediaPresentation Template

Social MediaPresentation Template