social media presentation to ddawny
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TRANSCRIPT
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Social Media TrainingJanuary 27,
2012
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- 89% have a presence on Facebook
- Over 80% rate their social
network presence as valuable
- The number of nonprofits generating donations online has risen to 46% in 2011
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“I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.”
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TEST TEST TEST“The Internet is becoming the
town square for the global village of
tomorrow.”
Bill Gates
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• Just one tool
• Engage target publics
• Integrated strategies
• Increase web presence
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What types of social media exist?
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Brain Solis
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Types of Social Media
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Like it.
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Tweet. Tweet.
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Your Online Resume.
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Circle it. Hangout.
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Watch this.
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Pin this.
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Check in.
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Say cheese.
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Say cheese.
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Scan It
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Mobile
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How to use social media?
Listen
Plan
Participate
Evaluate
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Step 1: Listen
• People are talking• Immerse yourself• Analyze the publics• Review
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Monitoring
• Google Alerts
• Google Analytics
• Social Mention
• Sprinklr
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Twilert
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Step 2: Plan
• Target audience• Goals and objectives• Select appropriate platforms • Develop a strategy and timeline
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Step 3: Participate
• Engage• Empower brand ambassadors• Be transparent • Provide content • Be creative• Respond
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Step 4: Evaluate
• Review analytics • Prioritize feedback• Re-evaluate your strategy • Quality not quantity• Keep listening!
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Importance of Listening…
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Social Media Snapshots
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Rouge tweet.
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Response.
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Impact.
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Joke tweet.
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Real response.
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A Few Tips
• Have an editorial calendar to fall back on to make managing it seem more… manageable
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A Few Tips
• Measure results – think ROE not ROI
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A Few Tips
• Keep marketing messages to a minimum
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A Few Tips
• Always play on the offense
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A Few Tips
• It is more than just a marketing team effort
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