SOCIAL MEDIA

I T’ S

I MPORTAN T F

OR BU S I N

E S S

Taylor

ed Pho

to Mem

ories

WHY SOCIAL MEDIA?• Communicate in new, unique, and engaging ways to further relationships

with…• Future clients, current clients, friends, family

• Unique and engaging? • Language and immediacy

• Time well spent• Facebook: avg. user spent 7 hours, 46 minutes on Facebook in

August• Facebook: 1 in 13 people have a Facebook; half of those people log in

everyday• 71.2% of the U.S. web audience is on Facebook• 48% of young Americans find out about news through Facebook• Twitter: (2010) Americans spent 2 hours, 12 minutes per month

GENERAL G

UIDELINES

How?

Plan ahead.

Why? To build your brand.

STEP ONE: PLAN AHEAD• Identify your needs for social media

• GoSTEP THREE: how photography can build your brand, objectives – kind of messages you post, tweet, blog

• Align your needs with your mission statement, vision statement, and goals

• Select most effective social media platform for you• Social networking: Facebook, LinkedIn, Google+, Myspace• Micro-blogs: Twitter, Tumblr• Blogs: WordPress, Blogger• Photo and Video Sharing: YouTube, Flickr, Picasa

• Remember, you are representing your business at all times

STEP TWO: BUILD YOUR BRAND• “Building your brand using social media allows you to develop new

(and strengthen existing) relationships, which often leads to everything from brand awareness, loyalty and word-of-mouth marketing.” – www.entrepreneur.com

STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND• Be visually appealing• Nixon v. Kennedy Debate• Changed history• "This allowed the public to judge candidates on a completely different basis.” –

TIME Magazine

STEP THREE: HOW PHOTOGRAPHY CAN BUILD YOUR BRAND• Builds Credibility & Trust• LinkedIn Article• Fabulous Resume• Profile photo looked horrendous• Changed his profile photo and within a week got an offer• (careerealism.com)

• Examples

EXAMPLE

S

WHO WOULD YOU RATHER HIRE?I M M I G R A T I O N A T T O R N E Y - 1

I M M I G R A T I O N A T T O R N E Y - 2

WHO WOULD YOU RATHER HIRE?

T R U S T A T T O R N E Y - 1 T R U S T A T T O R N E Y - 2

WHO WOULD YOU RATHER HIRE?

C PA – 1 C PA - 2

WHO WOULD YOU RATHER HIRE?

E N G I N E E R - 1 E N G I N E E R - 2

WHO WOULD YOU RATHER HIRE?Y O G A I N S T R U C T O R - 1 Y O G A I N S T R U C T O R – 2

QUESTIONS?

L E T ’ S T

A L K !