TEAM SLIDE

yoga poses:

-Rithvika Reddy: Social Media Analyst

-Allison Ghimenti: Creative Director

-Jasmine Rogers: Account Manager

-Ryan Kingsland: Copywriter

-Le Roi Arrivillaga: Community Manager

11 likes, 9 retweetsContent category: Qigong

8 likes, 2 retweetsContent category: Nutrition

ANALYTICS FOR FACEBOOKchart:

-start likes to end likes: 365 "likes" to 386

-ave. likes per post: average of 2 to 3 likes

-ave. engagement per post: Just likes and hardly any shares or comments

-best time to post

-highest engagement: Simple images and strong copy. Just copy and creative worked better than adding links.

ANALYTICS FOR TWITTERchart:

-start followers to end followers: 752 to 835

-ave. likes per post:

-ave. engagement per post: Gained not more than a couple of fav or retweets

-best time to post

-highest engagement: Mostly engagement with topics when the hashtags were popular/trending. Trending topics like National Candy Day/ National Dessert Day or Motivational Monday

END SLIDEthe takeaway

Social media is a challenging yet vital tool for all businesses. It was difficult to produce content when there was little to no resources, but we pulled through by getting creative with

our posts and the way we engaged with the public. I would like to say that our team was extremely successful in attracting new audiences as you saw with our increased likes and

followers for both channels. I’m sure we would have done many things differently, but within the two months, we grew the company as well as our knowledge on social media.