social media · promotional images/video brand promotion contests/giveaways unique features photo...
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B U I L D I N G Y O U R B R A N D
Social Media
USING SOCIAL MEDIASocial media can be used to build your brand in all possible ways. Artists have the
opportunity to engage people all over the world with just a click of a button.
WHO YOU CAN REACHAges 25-54Entertainment industryprofessionals, fans
WHAT YOU CAN POSTDetailed announcementsUpcoming showsAlbum/song release infoMusic and entertainment videos
UNIQUE FEATURESFacebook Live, advertising, albums, page analytics, shareable content, Facebook Watch Party, Facebook Events, Facebook Stories
WHO YOU CAN REACHAges 25-49Entertainment industryprofessionals, fans, other artists, writers, journalists
WHAT YOU CAN POST“Feel-good” momentsRetweets from othersGIFsNews/updatesEmbedded links
UNIQUE FEATURES280 characters, branded emojis, promoted moments,conversational video ads
WHO YOU CAN REACHAges 18-49Celebrities, influencers, followers, fans, brand sponsorship professionals
WHAT YOU CAN POSTLifestyle photos/videosPromotional images/videoBrand promotionContests/giveaways
UNIQUE FEATURESPhoto filters, Instagram Live, IGTV, Highlights, Reels, Stories w/ special features (polls, countdowns, etc.)
WHO YOU CAN REACHAges 13-24Followers, creators, entertainment industry professionals
WHAT YOU CAN POSTChallengesDuetsMusic & dance videosReenactments
UNIQUE FEATURESVast cleared music library, TikCode, special video effects, easy video editor
WHO YOU CAN REACHAges 16-49Subscribers, fans, entertainment industry professionals
WHAT YOU CAN POSTMusic videosVlogs/tutorialsPersonally created playlists
UNIQUE FEATURESMonetization, highest engaged traffic, YouTube Premieres, YouTube Live
facebook Facebook twitter Twitter instagram Instagram
TikTokyoutube YouTubeWHO YOU CAN REACHAges 25-49Professionals, hiring managers, brands/companies
WHAT YOU CAN POSTResume or portfolioCareer development contentArticlesProfessional experience
UNIQUE FEATURESJob search engine, recruiter access, professional skills page, direct-apply, professional networking
linkedin LinkedIn