Social Media Questionnaire These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.

On Defining Your Brand How do you want your customers to think about your company? Are there any companies that have a similar personality to yours? Why are they similar? What emotions do you hope to convey through your brand’s visuals and messaging?

The three C’s of brand voice Culture – What does your company stand for? What makes you stand out from all the others who are after the same audience? Your unique qualities make your culture special, and these should be a pillar of developing your voice. Community – Listening can reveal how your community speaks and can help you speak easier with them and to them. You can use their language and meet them on their terms. Conversation – Personality and authenticity are key here. What do you want to add to the conversation? As you think about what you can offer, you’ll start to see a better picture of where your voice might fit On Setting Goals Are your social media marketing goals integrated with your overall business objectives? What do you or your company aim to achieve with social media? On Knowing Your Audience Who is your target audience? What customer and market research have you done to determine your audience? Why do your customers buy products, services, or solutions and not your competition?

Social media marketing strategies. What types of content would you like posted and which social platforms? What type of content best describes your marketing mission? What are the main topics, categories or messages that support your brand? On Analyzing and Measuring How will you measure ROI and define success with your social media strategy? Are you tracking your social media marketing Leads? Have you established metrics to track social media marketing efforts to your business objectives? Thank You for Sharing your information. We Look forward to working with you. Please email document to info@myideaology.com and CC hello@myideaology.com . We’ll be in touch in 24 hours. To make an appointment immediately, please call 602-688-6393.