social media quick tips

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Student Success Center Social Media Consortium

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St. Edward's University Student Success Center Social Media Consortium - information on social media tips

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Page 1: Social Media Quick Tips

Student Success Center Social Media Consortium

Page 2: Social Media Quick Tips

How to Shorten Links Reasons why you should use URL shortener:• Help save character space on Twitter• To see how many people are actually clicking on the information you are providing them. Seeing this

metric allows you to understand if you are truly engaging your audience • Popular link shorteners: Bit.ly, Google URL Shortener, Owl.ly, Tiny URL

Bit.ly• bit.ly is a URL shortening service that

offers tracking metrics so you know exactly how many people are clicking on your link.

• It’s a free service where you can share links directly from their site to your Twitter profile.

Google URL Shortenergoo.gl is Google’s official URL shortener. You don’t need to create an account, it’s Free, and it offers you data on how many times your link has been clicked. You can go back to the site whenever you need to gather information on your links.

Page 3: Social Media Quick Tips

Popular Link ShortenersTinyURL.com• Free URL shortener• You don’t need to create an account but will not

save your URLs• No account creation required

Owl.ly• ow.ly is Hootsuite’s built in URL shortener that

you can access via your Hootsuite dashboard or on the ow.ly site.

• This link shortener allows you to upload images, track real-time clicks that doesn’t include clicks from bots, and you have the ability to post it to your various social networks like Facebook, LinkedIn, Twitter, and Google+.

• You can also use the shortened URL in emails or on your website and use Hootsuite’s URL click stats to track how many clicks those links receive.

Page 4: Social Media Quick Tips

Scheduling Ahead of Time

HootSuite Bulk Upload • Can be used for

Facebook (personal and page management), Twitter, and LinkedIn

• Must be saved as a .csv file

• Row B can have no repeats

Page 5: Social Media Quick Tips

Sample Bulk Upload for HootSuite

Page 6: Social Media Quick Tips

TweetDeck Scheduler

Unlike HootSuite, you can only schedule one post at a time.

This is a free service.

Can only be used for Twitter.

Page 7: Social Media Quick Tips

Utilizing StudentsStudent workers can assist you with social media by:

– Developing bulk upload for the week

– Searching for relevant articles or events

– Promoting events as a Facebook page editor

– Managing social media accounts – Managing promotional tables – Creating fun memes– Searching for gif’s– Developing and monitoring

contests and giveaways

Page 8: Social Media Quick Tips

What to post when I have nothing to post?

What you post doesn’t necessarily have to be related strictly to your department.• Share posts from other university

departments• Use your Twitter feed for ideas –

Copy and paste; don’t reinvent the wheel

• Examples of sites used by CaPD: – The Muse, CareerRealism,

Huffington Post – College, Austin Business Journal

What do you post?

Page 9: Social Media Quick Tips

Increasing FollowersIf you follow them, they will come.

• Utilize your fellow university department followers and follow them back.

• Engage other departments to follow you or to promote your page

• Utilize your student workers – by posting in Facebook groups

• Be visible on campus – encourage them to pull out their phone and follow you

Ensuring your Facebook page and Twitter feeds are informative and fun engages users who will in turn help to

promote your page.