social media recipes for your online kitchen
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From Pancakes to Peanut Brittle
Katie [email protected] www.schipul.com/happykatie
Online Recipes for Success
Friday, April 16, 2010
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Web marketing is not an exact Science
(like cooking)^Friday, April 16, 2010
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‘Cookery is not Chemistry. It is an art. It requires instinct and taste rather than exact measurements.’
Marcel Boulestin
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Our Menu
✓ 4 delicious Online Recipes
✓ Stories to inspire your kitchen
✓ A doggie bag full of good ideas
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PancakesInternet
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✓ LISTEN!
✓ Established voice and response platform
✓ The magic words (‘I’m sorry’ or ‘Thank you’)
✓ Discover unexpected opportunity
Pancake ingredientsVent offline, make lemonade online
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So about that listening...
www.google.com/alerts Email updates for your company
name and keywords
http://alerts.yahoo.com Yahoo! alerts you of any occurrences
of defined terms and names
www.technorati.com Email updates for your company
name and keywords
http://search.twitter.com Search Twitter for what’s being
said about you
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A little chair called Bumbowww.flickr.com/groups/bumbofun/
www.youtube.com/watch?v=7DkWjqilINQFriday, April 16, 2010
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Stone SoupDigital
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Stone Soup ingredients
✓ Strong relationships
✓ Trust
✓ Established online presence
✓ A library card (or Amazon account)
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Stir your audience into your Story
www.intensedebate.com
www.polldaddy.com
www.polleverywhere.com
www.chipin.com
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Naked no more with Threadless
http://twitter.threadless.com Vote on Tweets about Threadless
tees!
www.threadcakes.com Bake cakes with Threadless shirt
designs, vote and WIN!!!www.vimeo.com/threadless Weekly Community video update
and announcements
www.threadless.com/quote2win Comment contests through Facebook
video giveaways
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CupcakesCommunity
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Take care of your people.
Marketing success
Community love
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Cupcake ingredients
✓ A company that cares
✓ Pro-active responders
✓ Creative playfulness
✓ Hero making missions
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Who is your Audience?
???????????? ????????????
????????????
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Let the playing begin!
www.threadbanger.com/post/12723
www.squarespace.com/iphone
/www.flickr.com/photos/cybertoad/3211981392/
www.twitter.com/houstonzoo
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Personal Brands add up
23 employees13,982 followers
19 personal sites4,782 page views
25 on Facebook650 visits
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Meet LUSH Cosmetics
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Peanut BrittleStrategic
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Peanut brittle ingredients
✓ NUTS (of all kinds)
✓ Sweet tooth for the good stuff
✓ Open (strategic) mind for all the rest
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Different kinds of nuts
✓ Raving Fans:
✓ Clients
✓ Extended ‘Family’
✓ Employees
✓ Non-Believers:
✓ Competitors
✓ Jerks
✓ Former tenants / employees
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So my point is...
1. Message 4. Plot
2. Conflict 3. Characters
They are ALL part of your Story
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Track your Comments
www.backtype.com Follow and promote
comments about YOU
www.intensedebate.com Forum-like comment threads and user
profiles to follow!
www.scoutlabs.com Reputation management - with collaborative elements
www.convotrack.com Sidebar to aggregate comments
on content from all over
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Track your Tweets
http://search.twitter.com Old school Twitter search
and monitoring
www.twitalyzer.com What are your RT-ers influence and
footprints like?
http://bit.ly Shorten your URLs and revel in the
handy built-in statistics!
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Find your happy placeFind your Happy Place.
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✓ Persona development
✓ Set up your tools
✓ Response strategy
✓ Identify your Heroes + Raving Fans
✓ 2 ways you can play with your audience?
Doggie bag
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A review of our Menu
✓ Online marketing is an experimental blend
✓ Connect the offline and online world
✓ Stir in the good with the bad, it’s all gravy
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Cooking is like Love. It should be entered into with
abandon or not at all.Harriet Van Home
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Thanks for cooking with me!
Katie LairdSchipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext 519
Katie details:Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie
Find these slides on Slideshare: www.slideshare.net/happykatie
http://www.flickr.com/photos/66125582@N00/457743309/
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Thanks to our amazing photographers!
• Slide 1:• Heart Book: www.flickr.com/photos/mizzel/3661566009/• Four Bowls: www.flickr.com/photos/10229241@N04/2210869771/• Fire Chef: www.flickr.com/photos/liberato/2275622210/
• Slide 2:• Chemistry Lab Wall: http://www.flickr.com/photos/odreiuqzide/3817113176/
• Slide 3:• Cooking Table: http://www.flickr.com/photos/h_is_for_home/3588626853/sizes/l• Knife and Fork: http://www.flickr.com/photos/79649916@N00/2140222017/• Blue Pizza Oven: http://www.flickr.com/photos/smcgee/2223976433/in/set-72157617018994796/• Woman with Soup: http://www.flickr.com/photos/79649916@N00/2140222017/• Panda Pan: http://www.flickr.com/photos/49503124519@N01/2224102244/• Shopping List: http://www.flickr.com/photos/h_is_for_home/2575745569
• Slide 4:• Woman Eating Repeat: Page not found• Girl with Candy Apple: http://www.flickr.com/photos/31686852@N00/491924792/• Boy with Watermelon: http://www.flickr.com/photos/50635359@N00/121984304/
• Slide 5:• Waiter Drinking Real Wine: http://www.flickr.com/photos/pedrosimoes7/169983321/sizes/l/
• Slide 6:• Veselka Pancakes: http://www.flickr.com/photos/51035735481@N01/44199003/• Maple Pancakes: http://www.flickr.com/photos/66576488@N00/3785678542/
• Slide 7:• Mixing Bowl: http://www.flickr.com/photos/10229241@N04/3755834806/• Ricotta Pancakes: http://www.flickr.com/photos/87955432@N00/282085602/• Robots Pancakes: http://www.flickr.com/photos/71447254@N00/3307512768/
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Thanks to our amazing photographers!• Slide 10:
• Lit Mac: www.flickr.com/photos/86451170@N00/468460396/• Pen and Paper: www.flickr.com/photos/97351704@N00/325752626/• Pink Spiral: www.flickr.com/photos/40645538@N00/398992111/• Orange Telephone: www.flickr.com/photos/13522901@N00/64027565/
• Slide 12:• Toddlers in Chairs: www.flickr.com/photos/ianturk/2154922331
• Slide 13:• Variety Sliced Fruit in Juice: www.flickr.com/photos/50502690@N00/2664957782/• Grapefruit in Juice: www.flickr.com/photos/51035555243@N01/2927355093/• Sliced Lemon: www.flickr.com/photos/40645538@N00/3405897312/
• Slide 14:• Soup and Sandwich: http://www.flickr.com/photos/29596200@N00/226319598/• Beer and Soup: http://www.flickr.com/photos/51035614490@N01/688744356/• Chilled Borscht: http://www.flickr.com/photos/43091542@N00/2830422052/
• Slide 15:• Onion Soup: http://www.flickr.com/photos/84117831@N00/56448145/• Kale: http://www.flickr.com/photos/10229241@N04/3026045835/
• Slide 19:• Carrot Cupcakes: http://www.flickr.com/photos/48600074651@N01/501789057/• Lemon Cupcakes: www.flickr.com/photos/santos/127892227/in/set-1078546/• Cupcake Girl: www.flickr.com/photos/66081320@N00/3630603284/
• Slide 21:• Heart Cupcakes: http://www.flickr.com/photos/13041737@N08/2207710404/• Hello Kitty Cupcake: http://www.flickr.com/photos/48600074651@N01/5051865/• Strawberry Cupcake: http://www.flickr.com/photos/48600074651@N01/4338481/
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Thanks to our amazing photographers!• Slide 27:
• Black Bean Chili: http://www.flickr.com/photos/43905767@N00/3261743489/• Chili with Hot Sauce: http://www.flickr.com/photos/29831438@N00/34243279/• Veggie Chili: http://www.flickr.com/photos/28328627@N03/3395174338/
• Slide 28:• Tomato: http://www.flickr.com/photos/67499195@N00/2909778692/• Peppers: http://www.flickr.com/photos/97551727@N00/1972975591/• Hello Kitty Doll: http://www.flickr.com/photos/62274271@N00/2391556686/
• Slide 32:• Thank you M&Ms: http://www.flickr.com/photos/37183619@N00/1574355240
• Slide 34:• Chocolate Cake: http://www.flickr.com/photos/galant/3295376624• Peanuts with Spatula: http://www.flickr.com/photos/foodchronicles/2120263951• Peanuts Close Up: http://www.flickr.com/photos/mezuni/3127150903/
• Slide 35:• Cereal Bar: http://www.flickr.com/photos/43091542@N00/2185558804/• Squirrel: http://www.flickr.com/photos/84136479@N00/974094092/• Spices: http://www.flickr.com/photos/10934572@N00/3300238326/
• Slide 36:• Guy in Crowd: http://www.flickr.com/photos/rogerss1/3296910183/• Large Crowd: http://www.flickr.com/photos/leecullivan/519240547/
• Slide 40:• Star Cookies with Sprinkles:www.flickr.com/photos/safetyparachute/304323700/• Cake with Icing: http://www.flickr.com/photos/53529921@N00/3193412107/• Happy Star Cookie: http://www.flickr.com/photos/41754875@N00/1996389857/
• Slide 41:• Smile Cookie: http://www.flickr.com/photos/infatuated/2363688502/sizes/l/
Friday, April 16, 2010