social media recruiting jeff waldman, founder, stratify.co christine bird, co-founder, cream.hr...
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JEFF WALDLMAN
Founder Stratify & SocialHRCamp
@JeffWaldmanHR
.com/jeffwaldmanhr
.com/in/jeffwaldmanhr
[email protected] Jeff was named one of the Top 100 Most Social HR Experts on Twitter in 2013 by Huffington Post
KATHLEEN TEIXEIRA
Engagement Manager BoostAgents
@KathleenTORONTO
.com/kathleentoronto
.com/in/kathleenteixeira
www.socialrecruitingseminar.com
AMIT HINDUJA
Senior Recruiter/Sourcer Headhunting Inc.
@headhuntinginc
.com/headhuntinginc
.com/in/amithinduja
AGENDA
→ Introduction
→ Direct Sourcing
→ Indirect Sourcing
→ Proactive Recruitment
INTRODUCTION
INTRODUCTION
INTRODUCTION
INTRODUCTION
DIRECT SOURCING
GOOGLE+ & GOOGLE SEARCH
GOOGLE—PROGRESSION
→ 1996-2003: 100% job boards
→ 2003-2007: 75% job boards, 20% LinkedIn, 5% other
→ 2007-2011: 62% LinkedIn, 36% social media, <2% job
boards Note: 16% Facebook, 12% other, 8% Twitter
→ 2011-pres: 41% LinkedIn, 39% social media, 19% network
referral, <1% job boards Note: 41% Twitter, 28% Facebook, 31% other
ADVANTAGES OF GOOGLE SEARCH
→ Free Resume on Internet
→ Employees with title on websites
→ Targeted Searches
→ Company Email Format
→ X-Ray Searches
→ File Type Searches
KEY STRINGS
→ intitle:
→ inurl:
→ filetype:
→ site:
→ ~
→ “ “
→ -
GOOGLE SEARCH DEMO
X-RAY SEARCH USING GOOGLE
Targeted Searches on Sites:
→ Stackoverflow
→ GitHub
→ Meetup
→ Slideshare
X-RAY SEARCH DEMO
GOOGLE+ FOR RECRUITERS
→ Overview
→ Sourcing Candidates
→ Using Circles
SOURCING CANDIDATES
→ X-Ray Search
→ Findpeopleonplus.com
→ Search Bar within Google+
WHY GOOGLE+?
– Forbes
WHY G+ IS GREAT FOR RECRUITING
→ Candidate Searching
→ Candidate Segmentation
→ Personal Branding
→ Talent Communities
→ Delivering Presentations
→ Candidate Engagement
→ Team Collaboration
→ SEO
→ Interviewing
→ Sharing Jobs
→ Sharing Content
→ Talent Pipelines
→ Targeted Content
GOOGLE+ CIRCLES & COMMUNITIES
Similar to LinkedIn Groups
Similar to Following People
in Your Circles
GOOGLE+ CIRCLES
GOOGLE+ SEARCH DEMO
DIVERSITY SOURCING ON LINKEDIN
→ Over 200+ million members
→ LinkedIn claims “63% of members are outside U.S.”
→ 7 million Canadians are active on LinkedIn
STANDARD APPROACH
→ Women centric groups on LinkedIn
→ Scraping each page to see gender based name
→ Some also use She OR Her
DIVERSITY SOURCING FOR GENDER cont’d
DIVERSITY SOURCING FOR GENDER cont’d
("Emma" OR "Sophia" OR "Olivia" OR "Emily" OR "Hailey" OR "Ella" OR "Lily" OR "Zoe" OR "Ava" OR "Kaitlyn" OR "Chloe" OR "Abigail" OR "Madison" OR "Brooklyn" OR "Sophie" OR "Isabella" OR "Sarah" OR "Isabelle" OR "Hannah" OR "Charlotte" OR "Peyton" OR "Quinn" OR "Aubrey" OR "Addison" OR "Amelia" OR "Mia" OR "Claire" OR "Sydney" OR "Grace" OR "Alexis" OR "Lauren" OR "Maya" OR "Teagan" OR "Mackenzie" OR "Elizabeth" OR "Leah" OR "Avery" OR "Brielle" OR "Riley" OR "Michaela" OR "Rachel" OR "Taylor" OR "Evelyn" OR "Julia" OR "Gabriella" OR "Kayla" OR "Anna" OR "Brianna" OR "Catherine" OR "Alexa" OR "Molly" OR "Alexandra" OR "Samantha" OR "Keira" OR "Stella" OR "Alyssa" OR "Eva" OR "Violet" OR "Mya" OR "Kate" OR "Kaylee" OR "Scarlett" OR "Megan" OR "Charlie" OR "Gabrielle" OR "Ruby" OR "Jordyn" OR "Ashlyn" OR "Isla" OR "Layla" OR "Nora" OR "Rebecca" OR "Paige" OR "Victoria" OR "Jasmine" OR "Savannah" OR "Reese" OR "Faith" OR "Brooke" OR "Sierra" OR "Alice" OR "Mila" OR "Danica" OR "Kylie" OR "Arianna" OR "Abby" OR "Makenna" OR "Makayla" OR "Bianca" OR "Nevaeh" OR "Piper" OR "Ainsley" OR "Sienna" OR "Clara" OR "Kaelyn" OR "Chelsea" OR "Ellie" OR "Natalie" OR "Madeleine" OR "Eden")
Source: http://www.babycenter.ca
DIVERSITY SOURCING FOR GENDER cont’d
HELPFUL WEBSITES
http://www.ssa.gov/oact/babynames/decades/names1960s.html
http://www.baby2see.com/names/canada_babynames.html
http://www.weddingvendors.com/baby-names/popular/1990/
SOURCING YOUNG PRO’S & RECENT GRADS
→ Recent graduates finished 2012
→ Graduates who completed in 2010 and have 2 years of experience
→ Young professionals who do not have more than 3 years of experience
YOUNG PROFESSIONALS <= 3 YEARS
site:ca.linkedin.com “people also viewed” ("Financial Analyst" | Accountant | Auditor | Tax) "location * Toronto" "("BA" | "BS" | "Bachelor" | "Bachelors") * * * 2004..2009 " -1990 -1991 -1992 -1993 -1994 -1995 -1996 -1997 -1998 -1999 -2000 -2001 -2002 -2003
YOUNG PROFESSIONALS <= 3 YEARS
YOUNG PROFESSIONALS <= 3 YEARS
TRICK #1
→ Search LinkedIn Group without being member
site:linkedin.com "The Project Manager Network - #1 Group for Project Managers logo" -dir "Location * Toronto"
TRICK #1
WHY YOU SHOULD BE ON TWITTER
→ Create a pipeline of candidates/contacts
→ Generate job leads
→ Post jobs
→ Source top candidates
→ Your clients/candidates are already there
→ Create a magnetic brand
→ It’s FREE
TWITTER TERMINOLOGY
→ Twitter Handle: @KathleenToronto – username preceded by “@” suggests that a message is intended for that person vs. a public message for all.
→ RT: means re-tweet. E.g. when you read something on your feed that you want to share with others you “re-tweet” it.
→ #: used to reference a keyword. Some people create their own if they want a topic to “trend”.
TWITTER TERMINOLOGY cont’d
Twitter Handle
When to use “RT”
HashTag
HashTag
→ Trending Topic: the most popular conversations happening on Twitter.
→ DM (“Direct Message”): private messages that can only be sent to people who are following each other.
→ Remember all tweets are limited to 140 characters. Using a URL Shortener is necessary.
→ For Example: bit.ly or tinyurl.com
TWITTER TERMINOLOGY cont’d
Shortened URL
TWITTER TERMINOLOGY cont’d
FOLLOWERS & FOLLOWING
→ Click on “Find People” tab at the top of the Twitter Page, then select “Find on Twitter”. you can search for organizations, individuals or groups.
→ Use tools like “Follower Wonk” to search Twitter bios by location or “Twellow” to search a directory of people by area of expertise, profession or other attribute listed in personal profile.
→ Leverage your social network by importing existing contacts and following them.
→ Link Twitter to your LinkedIn account so you can follow all of your contacts within LinkedIn—uou will also be able to post updates and jobs within LinkedIn AND Twitter.
FOLLOWERWONK.COM
#THEHASHTAG
→ What keywords do your target candidates typically search for?
→ Use hashtags in a message or discussion. If you post a job it is a good idea to include #job as well as your industry—e.g. #construction, #cityname or #jobtitle
→ Don’t overuse hashtags.
TWITTER LISTS
→ User can have 1,000 lists.
→ Lists used to organize Twitter users into specific groups—e.g. “Toronto Recruiters”, “Social Media Pros”.
→ Lists are a great way to monitor different groups at the same time. Tip: TweetDeck.com is a great tool for this.
TWITTER LISTS
TWITTER LISTS
BE AUTHENTIC
→ Twitter is NOT a job board.
→ Build engagement within your target audience.
→ Followers will listen if you act real.
→ Be creative—share news and events to showcase your culture. Leverage video.
→ When people follow you, thank them. When people re-tweet your tweets, thank them.
→ Be positive and helpful.
→ Respond to tweets and mentions.
PACE YOURSELF
→ Keep track of time—1 hour per day is enough to post content and respond to messages.
→ Use tools like Hootsuite and Tweetdeck to schedule tweets.
→ Quality vs. Quantity.
JOIN TWITTER CHATS
WHAT IS GRAPH SEARCH?
→ Searches through billions+ pieces of data collected on Facebook—people, photos, places and interests.
→ Search using regular language—results unlike a “web search” using a search engine.
→ Personalized results based on searchers friends network.
APPLICATION TO SOURCING
Search by…
→ Job Title
→ Location
→ Employer Name
→ Education
→ Personal Interests
SIMPLE SEARCHES
DIVING DEEPER
Take previous searches and add factors…
DIVING DEEPER
DIVING DEEPER
Play with the searches—Facebook will help.
KEY CONSIDERATIONS
→ Quality of data vs. LinkedIn—job titles, employer names, education NOT always used.
→ Privacy settings may limit reach.
→ Still in beta.
Limitations
BUT… Graph Search is a great tool for obtaining soft data—e.g. interests.
INDIRECT SOURCING
JOB BOARD EVOLUTION
Pre 1992
1992 Online Career Center
Mid-90s
Mid 2000s
TODAY
→ Job Matching
→ Hyper-Niche
→ Socializing Jobs
→ Communities/Hubs
→ Mobile Sites & Apps
TODAY—VIDEO & CREATIVE
PROACTIVE RECRUITMENT
“THINK LIKE A MARKETER”
Great Content Engagement Communities
Ask yourself, “what is the primary goal of a marketer?” QUALITY LEADS
GREAT EDUCATIONAL CONTENT
What can recruiters learn from these marketing statistics?
ENGAGE = BUILDING RELATIONSHIPS
How are you sharing content? Think Push and Pull.
ENGAGEMENT TIPS
→ Be Responsive
→ Proactively Reach Out
→ Ask Question
→ Add Value—Help
→ Share Others Content
→ Say “thanks”
THINK “INTERACTIVE CRM”…
VS.
Static Talent Pool
Interactive Talent Community
Once you connect, which method builds “fans”, relationships and brand?
PLATFORMS
Content Creation
Engagement & Sharing
Community Platforms
EXAMPLE ORGANIZATIONS
EXAMPLE ORGANIZATIONS
EXAMPLE ORGANIZATIONS
EXAMPLE ORGANIZATIONS
@JeffWaldmanHR
.com/jeffwaldmanhr
.com/in/jeffwaldmanhr
@KathleenToronto
.com/kathleentoronto
.com/in/kathleenteixeira
@headhuntinginc
.com/headhuntinginc
.com/in/amithinduja
Jeff Waldman Kathleen Teixeira Amit Hinduja