social media recruiting update 101211
DESCRIPTION
Recruitment overview presentation I gave to HRConnection groups.TRANSCRIPT
![Page 1: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/1.jpg)
Opportunities in Online sourcing and advertising
Let’s talk:
Recruitment 3.X?
![Page 2: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/2.jpg)
Paper Jeff Winter
Limited content, visibility, and reach
![Page 3: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/3.jpg)
Electronic Jeff Winter
Increased risk…
Increased reward
Higher visibility…
![Page 4: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/4.jpg)
Recruiting evolution:
A quick recap
![Page 5: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/5.jpg)
Seeker
Job Ad
Transmission
Resume
Conversation
The Meeting
The past
The good: • More personal • Less candidate confusion
The bad: • Paper based • Manual record keeping • Anecdotal metrics • Little knowledge sharing
between recruiters
![Page 6: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/6.jpg)
Seeker
Online Job Ad
Transmission
Resume
Conversation
The Meeting
The present
The good: • Huge visibility options • Robust metrics • Knowledge sharing • Availability of information
The bad: • Huge visibility options • Less personal • Increased candidate confusion
Enormous reach
![Page 7: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/7.jpg)
The future
Good or bad? 1. Everyone is known – sourcing is
easier. Renewed focus on relationship recruiting
2. Tools and site integration 3. Cut through the clutter 4. Mobile is the new PC
Any Guesses?
![Page 8: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/8.jpg)
Now what?
We have a job.
![Page 9: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/9.jpg)
Develop your strategy
Advertising Sourcing vs.
Different tactics… Different skill sets…
![Page 10: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/10.jpg)
“The greatest risk in online advertising is to be a part of the crowd instead of standing out from it”.
Are you getting noticed?
…Positively?
![Page 11: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/11.jpg)
Online job advertising
![Page 12: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/12.jpg)
Who are we looking for?
The who determines the how.
![Page 13: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/13.jpg)
Is what we are saying...
of interest to anyone?
![Page 14: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/14.jpg)
Content is still king
Why will a candidate choose to click on my job?
Do your jobs stand out?
Ask:
![Page 15: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/15.jpg)
Job ad or job description
Which is this?
Does this get you excited to apply?
![Page 16: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/16.jpg)
Tools
Let’s talk…
![Page 17: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/17.jpg)
• Start with the end in mind. What are you trying to accomplish?
• Most effective candidate
sourcing (Exempt level positions).
• LinkedIn Groups for Internal
and external initiatives. • Everyone should have a robust
and open LinkedIn profile. • Maximize groups, maximize
connections.
Social recruiting opportunities
It’s not just your connections..
It’s your connections connections!
Link to Twitter – save time!
Be active. Participate through status updates and contributing to group discussions. Peddle industry knowledge, not jobs.
![Page 18: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/18.jpg)
Social recruiting opportunities
• Great forum for gathering candidate intelligence.
• Guide, don’t control content and conversation.
• Represent your company accurately. • Content first; Invitations follow.
• Your community will tell you what they want. Just listen!
• The wall is for conversation, not for job advertisement.
• Promote your fans!
• Take advantage of video and picture capability.
Different brands…
Different strategies.
![Page 19: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/19.jpg)
• Link for efficiency (LinkedIn). • Be aware of your messages
reach. • Focus on content that is
interesting to your intended audience.
• Be an industry expert, not just a job peddler.
• Use proper twitter etiquette
(@, #, etc..).
Social recruiting opportunities
![Page 20: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/20.jpg)
Job Boards dead?
Changed but not dead: • No longer “The source” • Supplement candidate pool • Monitor competitors • Timeliness – active candidates for
“need it now” fills
![Page 21: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/21.jpg)
Online = Stats. Stats. Stats!
1. Global visibility to all online sources 2. Source of hire 3. Cost per hire per source
Benefits:
Thorough marketing spend analysis
![Page 22: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/22.jpg)
What’s next?
Keep testing!
![Page 23: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/23.jpg)
Start with your end goal and work backward.
Considerations
Tools have changed. Good recruiting methodology hasn’t.
Talent community: Starting is easy.
Sustaining takes planning and diligence
Keep playing!
As soon as you got it down; it’s changed.
![Page 24: Social Media Recruiting Update 101211](https://reader035.vdocument.in/reader035/viewer/2022070303/549796b5b479596a4d8b524e/html5/thumbnails/24.jpg)
Questions?
www.linkedin.com/in/jeffreyjwinter/
For best practices, case studies, what’s new: