social media report - airlines (australia) july 2016

Top Australian Airlines on Social Media

July 1st – July 31st 2016

Airline Brands: Social Media Report

This Report looks at how

Aviation Brands

(Australia Region) performed on Social Media between

July 1st – July 31st, 2016

Comparison of

“AIRLINES" Facebook Pages

Jul 01, 2016 - Jul 31, 2016

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Qantas had the largest fan base of 885,256 while Tigerair(AU) showed the highest fan growth of 2.13%.

-1.0%

-0.5%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K

Gro

wth

%

Number of Fans

Jetstar Australia AirAsia Australia Cathay Pacific Australia(AU) Virgin Australia

Air New Zealand(AU) FlyScoot Australia(AU) Qantas Tigerair(AU)

Malaysia Airlines(AU) LAN Airlines(AU)

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Malaysia

Airlines(AU)

Jetstar

Australia

LAN

Airlines(AU)

FlyScoot

Australia(AU)

Tigerair(AU) Air New

Zealand(AU)

AirAsia

Australia

Qantas Cathay Pacific

Australia(AU)

Virgin Australia

United States Countries < 2% Malaysia Indonesia Australia

Other Countries United Kingdom New Zealand India United States

Fans - Geography

LAN Airlines(AU) had the highest PTAT of 7.28% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

0K 100K 200K 300K 400K 500K 600K 700K 800K 900K 1,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

AirAsia Australia Jetstar Australia Cathay Pacific Australia(AU) Virgin Australia Air New Zealand(AU)

Qantas FlyScoot Australia(AU) Tigerair(AU) Malaysia Airlines(AU) LAN Airlines(AU)

Conversations

Cathay Pacific Australia(AU) published the greatest number of posts (42). Air New Zealand(AU) had the highest average

engagement, with a score of 864.

0 5 10 15 20 25 30 35 40 45

0 100 200 300 400 500 600 700 800 900 1000

Jetstar Australia

AirAsia Australia

Cathay Pacific Australia(AU)

Virgin Australia

Air New Zealand(AU)

FlyScoot Australia(AU)

Qantas

Tigerair(AU)

Malaysia Airlines(AU)

LAN Airlines(AU)

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Qantas received the most number of Likes (23,719), Air New Zealand(AU) got the most number of Comments and the most

number of Shares (5,582).

0K 5K 10K 15K 20K 25K

AirAsia Australia

Jetstar Australia


Virgin Australia

Air New Zealand(AU)

Qantas


Tigerair(AU)


LAN Airlines(AU)

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Tigerair(AU)

26-JUL-16, TUE 10:15PM

Celebrate Christmas in July with 15,000

fares from $15!* Sale fares available

network wide and ends ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 704 1,814 309 Positive

Air New Zealand(AU)

20-JUL-16, WED 5:00PM

Suspense, Drama, Romance, Safety....

Lots of Safety. Starring Anna Faris and

Rhys Darby, this is #Sa ..

LAN Airlines(AU)

01-JUL-16, FRI 7:00AM

There are some habitants of Peru who

can’t hide their happiness when tourists

arrive. Their happines ..


1,000 9,742 2,129 4,298 Positive


1,000 4,110 169 427 Positive

http://www.facebook.com/351638064894829/posts/1149476761777618


















Most Engaging Brand Posts Air New Zealand(AU)

19-JUL-16, TUE 5:26AM

Meanwhile in New Zealand... one thousand

ice creams create a little winter magic.

#Sweet #MeanwhileI ..


998 3,776 375 720 Positive

LAN Airlines(AU)

25-JUL-16, MON 7:00PM

Enjoy the journey as much as the

destination itself. Enjoy comfortable 180*

reclining seats and our ..

Tigerair(AU)

19-JUL-16, TUE 10:15PM

Up to 40% off, fares from $35*. Sale on

now! Ends midday aest Tuesday

(26/07/16) or until sold out! ..


983 722 134 58 Positive


954 330 564 66 Positive



















Qantas's Facebook Page saw the highest number of Fan posts (1,269).

0 200 400 600 800 1000 1200 1400

Jetstar Australia

AirAsia Australia


Virgin Australia

Air New Zealand(AU)


Qantas

Tigerair(AU)


LAN Airlines(AU)

Number of Fan Posts

Fan Posts

Air New Zealand(AU) received the highest percentage of Positive Sentiment (41.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Jetstar Australia

AirAsia Australia


Virgin Australia

Air New Zealand(AU)


Qantas

Tigerair(AU)

LAN Airlines(AU)

Negative Neutral Positive

Sentiment Analysis

LAN Airlines(AU) responded to the highest percentage of Fan posts (92.45%).

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10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

0 200 400 600 800 1000 1200 1400 1600 1800

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Jetstar Australia AirAsia Australia Cathay Pacific Australia(AU) Virgin Australia Air New Zealand(AU)

FlyScoot Australia(AU) Qantas Tigerair(AU) LAN Airlines(AU)

Brand Responses

Cathay Pacific Australia(AU) published the most with 42 posts.

12%

5%

17%

12%

9%

9%

7%

3%

12%

14%

Malaysia Airlines(AU) Tigerair(AU) Cathay Pacific Australia(AU) LAN Airlines(AU) Virgin Australia

Air New Zealand(AU) AirAsia Australia Jetstar Australia Qantas FlyScoot Australia(AU)

Share Of Voice – Volume of Posts

Qantas received the largest volume of Likes (23,719).

1%

3% 6%

8%

13%

29% 1%

2%

35%

2%



Share Of Voice – Likes

Air New Zealand(AU) received the largest volume of Comments (3,564).

2%

27%

2%

3%

10% 28%

11%

4%

10%

3%



Share Of Voice – Comments

Air New Zealand(AU) received the largest volume of Shares (5,582).

0%

6% 2%

6%

6%

62%

1%

2% 13%

2%



Share Of Voice – Shares

Qantas had the most Promoted Posts, while Cathay Pacific Airways (Australia) had the most Organic Posts.

Promoted/Organic: Volume of Posts

LATAMAirlines (Australia)'s Promoted Posts had the highest engagement, while Jetstar Australia had the most engaging Organic Posts.

Promoted/Organic: Engagement

Qantas published the highest number of Promoted Posts while Cathay Pacific Airways saw the biggest surge in engagement.

Effect of Promoted Posts on Engagement

Analysis of

Air New Zealand Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

258,470 1,221 .47% Australia Mostly Older, Male and

Attached.

Air New Zealand

Engagement Score Total Fan Posts Reach

864 59 2.2M

Total Posts Brand Response Rate Impressions

22 45.76% 3.7M

Total Likes Avg. Reply Time

19,955 35 mins

Total Comments General Sentiment

3,564 Neutral

Total Shares

5,582

BRAND POSTS FAN POSTS

Brand Overview

256K

257K

257K

258K

258K

259K

259K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul

Fan Growth

Total Fans

258,470

New Fans

1,221

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul

Air New Zealand had an average engagement score of 864 and a highest of 1000.

Community Analysis

Air New Zealand fans are mostly Older, Male and Attached. Air New Zealand fans are largely from Australia followed by New

Zealand.

Fan Demographics Distribution of Fans

52%

48%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K 300K

Australia

New Zealand

United States

United Kingdom

Indonesia

Canada

Hong Kong

Thailand

Italy

Belgium

0

1

1

2

2

3

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul

Brand Posts

Top keywords used Frequency

Air New Zealand 6

slopes 2

return flights 2

July 26 2

Norfolk Island Tourism 2

36%

64%

Brand Participation Brand Non Participation

86%

5%

9%

Posititve Negative Neutral

Brand Posts - Engagement

Air New Zealand responded to 8 conversations generated by the

22 Posts they published.

Air New Zealand receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

20-JUL-16, WED 5:00PM

Suspense, Drama, Romance, Safety.... Lots

of Safety. Starring Anna Faris and Rhys

Darby, this is #Sa ..


1,000 9,742 2,129 4,298 Positive

19-JUL-16, TUE 5:26AM

Meanwhile in New Zealand... one thousand

ice creams create a little winter magic.

#Sweet #MeanwhileI ..

07-JUL-16, THU 3:33AM

Such a lovely shot of Lake Wakatipu and the Remarkables, we had to jump in!

#AirNZShareMe Pic:Joh ..


998 3,776 375 720 Positive


763 1,353 84 129 Positive

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 1 2 3 4 5

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

Air New Zealand 32

NZ 8

Auckland 8

airline 7

food 6

User Posts

0

1

2

3

4

5

6

7

8

1-J

ul

2-J

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3-J

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Positive Neutral Negative

Air New Zealand responded to 27 conversations generated by the

59 Posts fans published.

Air New Zealand appears to participate more when Fan

conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

46%

54%


41%

15%

44%


Analysis of

Cathay Pacific Australia Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

69,749 547 .79% Australia

Cathay Pacific Australia


199 41 409.6K


42 65.85% 693K


4,066 14 hrs, 42 mins


234 Neutral

Total Shares

174


Brand Overview

69K

69K

69K

69K

69K

69K

70K

70K

70K

70K


Fan Growth

Total Fans

69,749

New Fans

547

Engagement

0

250

500

750


Cathay Pacific Australia had an average engagement score of 199 and a highest of 582.

Community Analysis

Cathay Pacific Australia fans are largely from Australia followed by Hong Kong.

Distribution of Fans

0K 10K 20K 30K 40K 50K 60K 70K 80K

Australia

Hong Kong

United Kingdom

United States

Taiwan

Malaysia

Indonesia

Korea

Singapore

0

1

1

2

2

3

3

4


Brand Posts


Hong Kong 9

Premium Economy Class

flights

5

Business Class lounge 5

book today 4

T&Cs 4

19%

81%


60%

11%

29%



Cathay Pacific Australia responded to 8 conversations generated

by the 42 Posts they published.

Cathay Pacific Australia receives more positive than negative vibes

from comments on their Posts.



07-JUL-16, THU 10:30PM

We’ve received some amazing applications in our search for the Cathay Correspondents!

Apply today f ..


821 551 59 44 Positive

28-JUL-16, THU 5:30PM

Learn more about these secret spots

submitted on our site!

Have you swapped your own travel secret ..

14-JUL-16, THU 3:00AM

Everything is better together! Like booking

flights & accommodation to Hong Kong.

Save $50 on your n ..


648 567 7 18 Positive


594 485 20 9 Positive






















0 5 10 15 20 25 30

0 50 100 150 200 250 300

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 100 200 300 400 500

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Cathay Pacific 20

Hong Kong 14

flight 13

airport 8

seat 7

User Posts

0

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Cathay Pacific Australia responded to 27 conversations generated

by the 41 Posts fans published.

Cathay Pacific Australia appears to participate more when Fan

conversations have greater positive vibes than negative.



66%

34%


39%

17%

44%






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Analysis of

Qantas Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

885,256 10,675 1.22% Australia

Qantas


215 1,269 1.4M


30 71.24% 2.3M


23,719 7 hrs, 7 mins


1,282 Neutral

Total Shares

1,132


Brand Overview

868K

870K

872K

874K

876K

878K

880K

882K

884K

886K

888K


Fan Growth

Total Fans

885,256

New Fans

10,675

Engagement

0

250

500

750


Qantas had an average engagement score of 215 and a highest of 642.

Community Analysis

Qantas fans are largely from Australia followed by New Zealand.

Distribution of Fans

0K 100K 200K 300K 400K 500K 600K

Australia

New Zealand

United States

United Kingdom

India

Indonesia

United Arab Emirates

Singapore

Philippines

0

1

1

2

2

3

3

4

4

5


Brand Posts


Fort Worth International

Airport

5

traveltuesday 4

wanderlustwednesday 4

Boeing 3

RooTales 2

27%

73%


83%

0%

17%



Qantas responded to 8 conversations generated by the 30 Posts

they published.

Qantas receives more positive than negative vibes from

comments on their Posts.



19-JUL-16, TUE 12:44AM

With more than a million parts, there’s a lot

of work to keep an aircraft running smoothly.

Here’s h ..


854 9,447 63 119 Positive

14-JUL-16, THU 7:15PM

Join us live from our B747 at Sydney Jetbase

to celebrate Boeing's 100th Birthday!

04-JUL-16, MON 3:06AM

Cadillac, Coca Cola and the Kardashians;

some of the USA’s most popular exports

(well, at least to s ..


642 1,750 410 204 Positive


531 2,167 97 164 Positive






















0 5 10 15 20

0 100 200 300 400 500

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 100 200 300 400

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



time 263

hours 212

hold 194

Sydney 190

booking 170

User Posts

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Qantas responded to 904 conversations generated by the 1,269

Posts fans published.

Qantas appears to participate more when Fan conversations have

greater positive vibes than negative.



71%

29%


35%

21%

44%






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