social media report - banks (uae) july 2016

Top Banks on Social Media July 1st - July 31st 2016

Banks : Social Media Report

This Report looks at how

Banks (UAE) performed on Social Media between

July 1st – July 31st, 2016

Comparison of

“Banks" Facebook Pages

Jul 01, 2016 - Jul 31, 2016

Emirates NBD had the largest fan base of 620,044 while Union National Bank showed the highest fan growth of 6.27%.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 100K 200K 300K 400K 500K 600K 700K

Gro

wth

%

Number of Fans

HSBC UAE Union National Bank Abu Dhabi Islamic Bank Standard Chartered UAE Dubai Islamic Bank

CommercialBankofDubai Rak Bank Citibank UAE Mashreq Bank Emirates NBD

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Egypt United Arab Emirates Philippines Countries < 2% Saudi Arabia Pakistan Other Countries India

Fans - Geography

HSBC UAE had the highest PTAT of 28.98% as a percentage of its average number of Fans during this time period.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

0K 100K 200K 300K 400K 500K 600K 700K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

Abu Dhabi Islamic Bank Union National Bank HSBC UAE Standard Chartered UAE Dubai Islamic Bank

Rak Bank CommercialBankofDubai Citibank UAE Mashreq Bank Emirates NBD

Conversations

Mashreq Bank published the greatest number of posts (43). HSBC UAE had the highest average engagement, with a score of

1,000.

0 5 10 15 20 25 30 35 40 45 50

0 200 400 600 800 1000 1200

HSBC UAE

Union National Bank

Abu Dhabi Islamic Bank

Standard Chartered UAE

Dubai Islamic Bank

CommercialBankofDubai

Rak Bank

Citibank UAE

Mashreq Bank

Emirates NBD

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

HSBC UAE received the most number of Likes (60,251). Emirates NBD got the most number of Comments (1,842) and Shares

(16,527).

0K 10K 20K 30K 40K 50K 60K 70K


Union National Bank

HSBC UAE


Dubai Islamic Bank

Rak Bank


Citibank UAE

Mashreq Bank

Emirates NBD

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts HSBC UAE

20-JUL-16, WED 6:31AM

The festivities continue with up to 20%

reduced rates on new and pre-owned cars.

Enjoy rates startin ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 7,410 48 64 Positive

HSBC UAE

18-JUL-16, MON 4:48AM

Enjoy discounts on your flights and hotel

bookings with Musafir.com when you pay

using your HSBC Cre ..

HSBC UAE

13-JUL-16, WED 10:07AM

#AnyonesGame Free golf lessons to

children and families at The Els Club in

Dubai and Yas Links, Abu ..


1,000 9,152 20 105 Positive


1,000 10,178 13 46 Positive

http://www.facebook.com/875591645845754/posts/1116817251723191


















Most Engaging Brand Posts Emirates NBD

11-JUL-16, MON 10:12AM

حر في يعملون اإلمارات دولة في العمال من العديد يوم كل

.. رمضان شهر خالل تقل العمل ساعات أن ومع .الصيف


1,000 20,538 1,052 12,733 Positive

HSBC UAE

05-JUL-16, TUE 11:00AM

Light up your Eid celebrations! Eid

Mubarak from all of us at HSBC UAE

Emirates NBD

05-JUL-16, TUE 7:05AM

دبي اإلمارات بنك مبادرة إليكم ،المبارك الفطر عيد بمناسبة

.. خال من استطعنا والذي الماضي العام من الوطني


1,000 10,963 94 740 Positive


1,000 9,598 371 3,302 Positive



















Emirates NBD's Facebook Page saw the highest number of Fan posts (123).

0 20 40 60 80 100 120 140

HSBC UAE

Union National Bank



Dubai Islamic Bank


Rak Bank

Citibank UAE

Mashreq Bank

Emirates NBD

Number of Fan Posts

Fan Posts

CommercialBankofDubai received the highest percentage of Positive Sentiment (30.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Mashreq Bank

Emirates NBD

Negative Neutral Positive

Sentiment Analysis

Abu Dhabi Islamic Bank responded to the highest percentage of Fan posts (90.91%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

0 200 400 600 800 1000 1200 1400 1600 1800 2000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (minutes)

Abu Dhabi Islamic Bank CommercialBankofDubai Mashreq Bank Emirates NBD

Brand Responses

Mashreq Bank published the most with 43 posts.

17%

15%

9%

20%

4%

16%

7%

3%

3% 6%

Emirates NBD Dubai Islamic Bank Union National Bank Mashreq Bank HSBC UAE

Rak Bank CommercialBankofDubai Standard Chartered UAE Citibank UAE Abu Dhabi Islamic Bank

Share Of Voice – Volume of Posts

HSBC UAE received the largest volume of Likes (60,251).

17%

1%

3%

26%

28%

13%

5%

3%

0%

4%



Share Of Voice – Likes

Emirates NBD received the largest volume of Comments (1,842).

30%

8%

7%

13%

8%

16%

4%

2% 0% 12%



Share Of Voice – Comments

Emirates NBD received the largest volume of Shares (16,527).

71%

1%

2%

5%

15%

3%

1% 0% 0% 2%



Share Of Voice – Shares

During this time period, "How did I get here?" was the most engaging run by Citibank UAE. Mashreq Bank published the most

(33) in its #Switch2Happiness campaign.

0 5 10 15 20 25 30 35

0 200 400 600 800 1000 1200

Ramadan (Union National Bank)

#ADIBTip(Abu Dhabi Islamic Bank)

Standard Chartered Dubai Marathon 2016(Standard

Chartered UAE)

RAKBANK World MasterCard® Credit Card(Rak Bank)

"How did I get here?" (Citibank UAE)

#Switch2Happiness(Mashreq Bank)

#PassionForWellness(Emirates NBD)

Number of Posts

Engagement Score


Campaign Comparison

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Analysis of

HSBC UAE Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

48,088 2,310 5.05% United Arab Emirates

HSBC UAE

Engagement Score Total Comments

1,000 463

Total Posts Total Shares

9 3,483

Total Likes

60,251

BRAND POSTS

Brand Overview

44K

45K

45K

46K

46K

47K

47K

48K

48K

49K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul

Fan Growth

Total Fans

48,088

New Fans

2,310

Engagement

0

250

500

750

1,000

1,250

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul

HSBC UAE had an average engagement score of 1000.

Community Analysis

HSBC UAE fans are largely from United Arab Emirates followed by Pakistan.

Distribution of Fans

0K 5K 10K 15K 20K 25K 30K 35K 40K 45K

United Arab Emirates

Pakistan

India

Egypt

Saudi Arabia

Philippines

Bangladesh

Qatar

United Kingdom

0

1

1

2

2

3

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul

Brand Posts

Top keywords used Frequency

more 4

T&Cs 4

31 July 2016 2

Eid Mubarak 2

valid 2

44%

56%

Brand Participation Brand Non Participation

89%

0% 11%

Posititve Negative Neutral

Brand Posts - Engagement

HSBC UAE responded to 4 conversations generated by the 9 Posts

they published.

HSBC UAE receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

20-JUL-16, WED 6:31AM

The festivities continue with up to 20%

reduced rates on new and pre-owned cars.

Enjoy rates startin ..


1,000 7,410 48 64 Positive

18-JUL-16, MON 4:48AM

Enjoy discounts on your flights and hotel

bookings with Musafir.com when you pay

using your HSBC Cre ..

13-JUL-16, WED 10:07AM

#AnyonesGame Free golf lessons to

children and families at The Els Club in

Dubai and Yas Links, Abu ..


1,000 9,152 20 105 Positive


1,000 10,178 13 46 Positive

NO IMAGE NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 1 2 3 4 5 6

0 200 400 600 800 1,000 1,200

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 1 2 3 4

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Emirates NBD Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

620,044 29,908 5.07% United Arab Emirates Mostly Young, Male and Attached.

Emirates NBD

Engagement Score Total Fan Posts

751 123

Total Posts Brand Response Rate

36 65.04%

Total Likes Avg. Reply Time

37,372 1 day, 5 hrs, 3 mins

Total Comments

1,842

Total Shares

16,527

Most Engaging Campaign

Share with us your new year's wish

Most Recent Campaign

Spin 2 win contest

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

570K

575K

580K

585K

590K

595K

600K

605K

610K

615K

620K

625K


Fan Growth

Total Fans

620,044

New Fans

29,908

Engagement

0

250

500

750

1,000

1,250


Emirates NBD had an average engagement score of 751 and a highest of 1000.

Community Analysis

Emirates NBD fans are mostly Young, Male and Attached. Emirates NBD fans are largely from United Arab Emirates followed

by Pakistan.

Fan Demographics Distribution of Fans

79%

21%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K 500K 600K


Pakistan

India

Egypt

Philippines

Bangladesh

Saudi Arabia

Qatar

Jordan

Slovenia

0

1

1

2

2

3

3

4


Brand Posts


13 من

الوطني دبي اإلمارات بنك 11

الوطني دبي 10

Emirates NBD 9

8 عند

47%

53%


82%

6%

12%



Emirates NBD responded to 17 conversations generated by the

36 Posts they published.

Emirates NBD receives more positive than negative vibes from

comments on their Posts.



11-JUL-16, MON 10:12AM

حر في يعملون اإلمارات دولة في العمال من العديد يوم كل

.. رمضان شهر خالل تقل العمل ساعات أن ومع .الصيف


1,000 20,538 1,052 12,733 Positive

05-JUL-16, TUE 7:05AM

دبي اإلمارات بنك مبادرة إليكم ،المبارك الفطر عيد بمناسبة

.. خال من استطعنا والذي الماضي العام من الوطني

19-JUL-16, TUE 12:00PM

و بغريب ليس هو راشد بن محمد الشيخ سمو تواضع

الحكمة من استثنائيا ً نموذجا ً جعله مما ،للكثير إلهام مصدر

..


1,000 9,598 371 3,302 Positive


795 3,205 143 281 Positive






















0 5 10 15 20 25 30

0 200 400 600 800 1,000 1,200

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

bank 32

Emirates NBD 27

card 19

18 من

account 16

User Posts

0

2

4

6

8

10

12

1-J

ul

2-J

ul

3-J

ul

4-J

ul

5-J

ul

6-J

ul

7-J

ul

8-J

ul

9-J

ul

10

-Ju

l

11

-Ju

l

12

-Ju

l

13

-Ju

l

14

-Ju

l

15

-Ju

l

16

-Ju

l

17

-Ju

l

18

-Ju

l

19

-Ju

l

20

-Ju

l

21

-Ju

l

22

-Ju

l

23

-Ju

l

24

-Ju

l

25

-Ju

l

26

-Ju

l

27

-Ju

l

28

-Ju

l

29

-Ju

l

30

-Ju

l

31

-Ju

l

Positive Neutral Negative

Emirates NBD responded to 80 conversations generated by the

123 Posts fans published.

Emirates NBD appears to participate more when Fan

conversations have greater negative vibes than positive.

User Posts - Engagement

Brand Responses Sentiment

65%

35%


16%

20%

64%


Analysis of

Union National Bank Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

141,288 8,338 6.27% United Arab Emirates Mostly Young, Male and Attached.

Union National Bank

Engagement Score

406

Total Posts

20

Total Likes

7,170

Total Comments

440

Total Shares

389

Most Engaging Campaign

Easy home loans from UNB

Most Recent Campaign

UNB Personal Loan

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

128K

130K

132K

134K

136K

138K

140K

142K


Fan Growth

Total Fans

141,288

New Fans

8,338

Engagement

0

250

500

750

1,000

1,250


Union National Bank had an average engagement score of 406 and a highest of 986.

Community Analysis

Union National Bank fans are mostly Young, Male and Attached. Union National Bank fans are largely from United Arab Emirates

followed by Pakistan.

Fan Demographics Distribution of Fans

81%

19%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K 120K


Pakistan

Egypt

India

Philippines

Saudi Arabia

Bangladesh

Qatar

Nepal

0

1

1

2

2

3


Brand Posts


بنك من 5

الوطني االتحاد بنك من 5

home loan 4

Union National Bank 3

http://bit.ly/28SLXZd 3

45%

55%


82%

0%

18%



Union National Bank responded to 9 conversations generated by

the 20 Posts they published.

Union National Bank receives more positive than negative vibes

from comments on their Posts.



18-JUL-16, MON 9:01AM

! للغاية سهال ً أصبح العقاري التمويل قرض على الحصولعلى اضغط للتسجيل : http://bit.ly/28SLXZd

Applying ..


986 2,579 14 277 Positive

14-JUL-16, THU 1:30AM

بسرعة التاني السؤال عن وأجب جيبك من ١٠٠ ورقة التقط :

.. در ١٠٠ فئة من النقد ورقة على الموجود الرمز هو ما

12-JUL-16, TUE 3:30AM

Why put your dreams on hold? With UNB

you can apply for a home loan now and get

a reduced rate of 0. ..


881 510 324 56 Positive


714 1,437 11 9 Positive






















0 5 10 15 20

0 200 400 600 800 1,000

Photos

Links

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Campaign Intel

Entire Campaign

0 2 4 6 8 10 12

0 10 20 30 40 50 60

Ramadan

UNB House Rent Loan

EARTH HOUR

Number of Posts

Engagement Score


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