TiEcon 2012 Social Media Report

Objectives:Social Media Activations on Facebook, Twitter and 1 Video.

1) Content Plan• Startup Quotes• Follow Your Dreams• 101 Reasons to Start• Startups and India• Did You Know?

2) Facebook Ads

3) YouTube Video

Pro-active Updates

Posts that attracted shares.

Independence Day Post: Attracted

likes and Shares.

Video

Book Campaign: Attracting Registrations

Post on the last day

Facebook Ads

Ads were targeted at: 93,25,940

Reach: 1,39,547

Social reach: 14,581

• Our Facebook ads led to a maximum of 1373 against 4352 actions.

YouTube Video

Google Analytics

As per Google Analytics:

1) Average number of page visits: 1229

2) Average number of page views: 3191

3) Average duration of visit: 04:35 seconds

Out of the total page visits on social media: • 80.86% Facebook visits

• 5.79% Twitter visits

• 316 YouTube Video Views

Summary We created a buzz on social media.

• Total Number of Creative done: 52• Video: 1• Total number of posts: 180

• Total Outreach (Reach : exclusively from SMT Content Strategy): 1,84,599

• Total Outreach (Engagement): 13,500

TiEcon 2012 created Buzz, Got people curious, Made the world wonder and In the end, Encouraged Entrepreneurs .