social media report from asu humanity road

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Page 1: Social Media Report from ASU Humanity Road

Typhoon Haiyan

Analysis Prepared for Humanity Road by ASU

Page 2: Social Media Report from ASU Humanity Road

Overview

• Category 5 “Super Typhoon”

• Made Landfall in Philippines on November 7,

2013

• Over 4000 fatalities confirmed so far

• Data used in this report was collected using

TweetTracker* from ASU. *http://tweettracker.fulton.asu.edu/

Page 3: Social Media Report from ASU Humanity Road

Dataset Statistics Property Value

No. Tweets 609,453

Avg. Tweet Length (characters) 83.97

No. Retweets 192,339 (31.6%)

No. Geotagged Tweets 303,301 (49.8%)

No. Unique Users 172,600

No. URLs 50,161

No. Unique Hashtags 25,123

No. Unique Mentioned Users 64,576

First Tweet Thu Nov 07 09:00:43 MST 2013

Last Tweet Sat Nov 09 10:13:38 MST 2013

Page 4: Social Media Report from ASU Humanity Road

Overall Trend Analysis General Trend of all tweets discussing the Typhoon.

Red vertical line indicates start of storm.

Page 5: Social Media Report from ASU Humanity Road

“Tacloban” Trend

Page 6: Social Media Report from ASU Humanity Road

“Unicef” Trend

Page 7: Social Media Report from ASU Humanity Road

Client Analysis

• Studied the software users employ to tweet.

• Compared mobile and non-mobile clients.

Page 8: Social Media Report from ASU Humanity Road

Mobile Client Trend

Page 9: Social Media Report from ASU Humanity Road

Keyword Analysis

• Word cloud of top words used in disaster.

• Larger words occur more often in the time period.

Tag cloud of entire dataset.

Tag cloud from the hour of landfall.

Page 10: Social Media Report from ASU Humanity Road

Geographic Analysis • Analyze location of geolocated tweets.

• Gives an understanding of where tweets are coming from.

24 Hours After Landfall 48 Hours After Landfall Landfall

Page 11: Social Media Report from ASU Humanity Road

Authors Fred Morstatter

Shamanth Kumar

Mark Karlsrud

Daniel Howe

Grant Marshall

Data Mining and Machine Learning Lab at ASU