social media report - media (newspapers) brands july 2016

Top US NewspaperBrands on Social MediaJuly 1st – July 31st 2016

Top US Newspaper Brands : Social Media Report

This Report looks at how

Top US Newspaper Brands

performed on Social Media betweenJuly1st – July31st, 2016

Comparison of “Top US Newspaper Brands"Facebook PagesJul 01, 2016 - Jul 31, 2016

New York Times had the largest fan base of 11,590,120 while USA Today showed the highest fan growth of 6.64%.

200,000K 250,000K 300,000K 350,000K 400,000K 450,000K 500,000K 550,000K0.0%0.2%0.4%0.6%0.8%1.0%1.2%1.4%1.6%1.8%2.0%

The Wall Street Journal Chicago Tribune New York Post New York Daily News Washington PostLos Angeles Times The Boston Globe New York Times The Denver Post USA TodayThe Chicago Sun-Times

Number of Fans

Gro

wth

%Fans

0%10%20%30%40%50%60%70%80%90%

100%

Egypt Myanmar United States Philippines Countries < 2%Nigeria Mexico Malaysia Other Countries India

Fans - Geography

Los Angeles Times had the highest PTAT of 38.73% as a percentage of its average number of Fans during this time period.

200,000K 250,000K 300,000K 350,000K 400,000K 450,000K 500,000K 550,000K0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%The Wall Street Journal Chicago Tribune New York Post New York Daily News Washington Post Los Angeles Times New York TimesThe Boston Globe The Denver Post USA Today The Chicago Sun-Times

Average Number of Fans

Peop

le t

alki

ng a

bout

(as

% o

f Fa

ns)

Conversations

New York Daily News published the greatest number of posts (2,923). Los Angeles Times had the highest average engagement, with a score of 654.

The Wall Street Journal

New York Post

Washington Post

The Boston Globe

The Denver Post

The Chicago Sun-Times

0 100 200 300 400 500 600 700

0 500 1000 1500 2000 2500 3000 3500

posts dummy eng dummy

Engagement Score

Number of Posts

Engagement - Posts

USA Today received the most number of Likes (3,040,915), New York Times got the most number of Comments (750,419) and Los Angeles Times had the most number of Shares (986,388).

The Wall Street Journal

Chicago Tribune

New York Post

New York Daily News

Washington Post

Los Angeles Times

New York Times

The Boston Globe

The Denver Post

USA Today

The Chicago Sun-Times

0K 500,000K 1,000,000K 1,500,000K 2,000,000K 2,500,000K 3,000,000K 3,500,000K

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsWashington Post

31-JUL-16, SUN 10:02AM

"Donald J. Trump said I had nothing to say. I do," writes Ghazala Khan for The Washington Post.

via ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 36,080 3,351 23,099

Positive

The Denver Post

30-JUL-16, SAT 8:58PM

Donald Trump had to be rescued by Colorado Springs firefighters from a stuck elevator. Then he criti ..

NO IMAGE

Washington Post

28-JUL-16, THU 10:18PM

"You have sacrificed nothing and no one," he said in his speech directed at Trump.

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

1,000 1,032 1,140 1,532 Positive

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 69,671 4,350 14,667Positive

http://www.facebook.com/6250307292/posts/10154005564637293



Most Engaging Brand PostsWashington Post

28-JUL-16, THU 9:49PM

"Have you ever read the United States Constitution?" Khizr Khan, the father of a Muslim American sol ..

ENGMT. LIKES COMMENTS SHARES

SENTIMENT

1,000 28,437 2,322 11,797Positive

Los Angeles Times

25-JUL-16, MON 11:15PM

“I wake up every morning in a house that was built by slaves. And I watch my daughters — two beautif ..

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 34,490 4,107 28,196Positive



New York Daily News published the most with 2,923 posts.

5%9%

10%

21%

9%7%

11%

11%

3% 4%10%

Chicago Tribune New York Post The Boston Globe New York Daily News Washington Post Los Angeles Times

New York Times The Wall Street Journal The Denver Post The Chicago Sun-Times USA Today

Share Of Voice – Volume of Posts

USA Today received the largest volume of Likes (3,040,915).

1%

6%1%

7%

17%

10%

25%

5%1%0%

27%

Chicago Tribune New York Post The Boston Globe New York Daily News Washington Post Los Angeles TimesNew York Times The Wall Street Journal The Denver Post The Chicago Sun-Times USA Today

Share Of Voice – Likes

New York Times received the largest volume of Comments (750,419).

2%

9% 1%

12%

21%

9%

23%

5%

1%0% 15%

Chicago Tribune New York Post The Boston Globe New York Daily News Washington Post Los Angeles Times

New York Times The Wall Street Journal The Denver Post The Chicago Sun-Times USA Today

Share Of Voice – Comments

Los Angeles Times received the largest volume of Shares (986,388).

1%

9% 1%

15%

16%

22%

19%

3%1%

0% 14%

Chicago Tribune New York Post The Boston Globe New York Daily News Washington Post Los Angeles TimesNew York Times The Wall Street Journal The Denver Post The Chicago Sun-Times USA Today

Share Of Voice – Shares

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Analysis of USA TodayFacebook PageJul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

5,157,401 321,110 6.64% United States

USA Today

Engagement Score Total Comments Number of Fan Posts318 492,668 0Total Posts Total Shares1,360 637,321Total Likes3,040,915

BRAND POSTS

Brand Overview

30-Ju

n2-J

ul4-J

ul6-J

ul8-J

ul10

-Jul12

-Jul14

-Jul16

-Jul18

-Jul20

-Jul22

-Jul24

-Jul26

-Jul28

-Jul30

-Jul4,600,000K

4,700,000K

4,800,000K

4,900,000K

5,000,000K

5,100,000K

5,200,000K

Fan GrowthTotal Fans5,157,401

New Fans321,110

Engagement

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul0

250

500

750

1,000

USA Today had an average engagement score of 318 and a highest of 724.

Community AnalysisUSA Today fans are largely from United States followed by India.

Distribution of Fans

United States

India

Philippines

Bangladesh

Pakistan

Nigeria

Myanmar

Egypt

Brazil

0K 500,000K 1,000,000K 1,500,000K 2,000,000K 2,500,000K 3,000,000K

1-Jul

4-Jul

7-Jul

10-Ju

l13

-Jul16

-Jul19

-Jul22

-Jul25

-Jul28

-Jul31

-Jul0

10

20

30

40

50

60

70

Brand PostsTop keywords used Frequency

USA TODAY Life 92

BREAKING 75

Hillary Clinton 72

Democratic National Convention

66

Trump 59

92%

3%5%

Posititve Negative Neutral

Brand Posts - EngagementUSA Today receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts

Most Engaging Brand Posts

22-JUL-16, FRI 2:42AM

This woman does photoshoots for families who have children with special needs. She never takes a pen ..

NO IMAGE

ENGMT.

LIKES COMMENTSSHARES

SENTIMENT

1,000 26,419 864 17,537

Positive

20-JUL-16, WED 10:34AM

Dr. Ben Carson loosely links Hillary Clinton and her "mentor" Saul Alinsky to Lucifer. http://usat.l ..

NO IMAGE

14-JUL-16, THU 2:40PM

Rob wants to make sure Bella's final days on Earth are spectacular.

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT

1,000 7,282 1,750 32,372 Positive

ENGMT.


SENTIMENT

1,000 33,143 3,028 42,940

Positive

NO IMAGE

NO IMAGE

NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

Links

Photos

Videos

Plain Text

Polls

0 100 200 300 400 500 600

0 100 200 300 400 500 600 700 800 900 1000


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 50 100 150 200 250 300 350 400 450 500

0 50 100 150 200 250


Engagement Score

Number of Posts

Analysis of Los Angeles TimesFacebook PageJul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

2,320,513 102,508 4.62% United States

Mostly Young, Male and Single

Los Angeles Times

Engagement Score Total Comments Number of Fan Posts654 300,644 0

Total Posts Total Shares970 986,388

Total Likes1,123,742

BRAND POSTS

Brand Overview

1-Jul

3-Jul

5-Jul

7-Jul

9-Jul

11-Ju

l13

-Jul15

-Jul17

-Jul19

-Jul21

-Jul23

-Jul25

-Jul27

-Jul29

-Jul31

-Jul2,160,000K

2,180,000K

2,200,000K

2,220,000K

2,240,000K

2,260,000K

2,280,000K

2,300,000K

2,320,000K

2,340,000K


New Fans102,508

Engagement


250

500

750

1,000

1,250

Los Angeles Times had an average engagement score of 654 and a highest of 1000.

Community AnalysisLos Angeles Times fans are mostly Young, Male and Single

Los Angeles Times fans are largely from United States followed by India.

Fan Demographics Distribution of Fans

87%

13%

male female

Below 2121-3031-4041-5051-60

Over 60

0% 10% 20% 30% 40% 50% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0% 10% 20% 30% 40% 50%

United States

India

Philippines

Brazil

Mexico

Pakistan

Egypt

Bangladesh

Canada

New Zealand

0K 500,000K 1,000,000K 1,500,000K

1-Jul

3-Jul

5-Jul

7-Jul

9-Jul11

-Jul13

-Jul15

-Jul17

-Jul19

-Jul21

-Jul23

-Jul25

-Jul27

-Jul29

-Jul31

-Jul0

5101520253035404550


Los Angeles Times Opinion

84

people 50

Trump 37

police 30

Hillary Clinton 27

2%

98%

Brand Participation Brand Non Participation

85%

8%

7%


Brand Posts - EngagementLos Angeles Times responded to 18 conversations generated by the 970 Posts they published.

Los Angeles Times receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts


25-JUL-16, MON 11:15PM

“I wake up every morning in a house that was built by slaves. And I watch my daughters — two beautif ..

NO IMAGE

ENGMT.


SENTIMENT

1,000 34,490 4,107 28,196

Positive

19-JUL-16, TUE 12:24AM

Melania Trump spoke at the RNC Monday night. People quickly pointed out that parts of her speech app ..

NO IMAGE

15-JUL-16, FRI 4:00PM

Full day of high school. Full night of work. Sleep at 3 a.m. Repeat.

.This is Gaspar Marcos' story. ..

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT

1,000 71,849 44,795 194,902

Positive

ENGMT.


SENTIMENT

1,000 116,034

14,963 194,245

Positive

NO IMAGE

NO IMAGE

NO IMAGE






Links

Photos

Videos

Plain Text

Polls

0 200 400 600 800 1,000 1,200

0 100 200 300 400 500 600 700 800 900 1000


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 200 400 600 800 1,000 1,200

0 20 40 60 80 100 120 140 160 180


Engagement Score

Number of Posts

Analysis of New York TimesFacebook PageJul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

11,590,120 154,325 1.35% United

States

New York Times

Engagement Score195

Total Posts1,557

Total Likes2,801,944

Total Comments750,419

Total Shares846,771

Most Engaging Content TypePoliticsLeast Engaging Content TypeQuestion to fans

Most Prolific Content TypeCurrent Affairs

Most Engaging Campaign#Manhattanhenge

Most Recent Campaign#WorldCup

BRAND POSTS

Brand OverviewCONTENT & CAMPAIGNS

1-Jul

3-Jul

5-Jul

7-Jul

9-Jul

11-Ju

l13

-Jul15

-Jul17

-Jul19

-Jul21

-Jul23

-Jul25

-Jul27

-Jul29

-Jul31

-Jul11,350,000K

11,400,000K

11,450,000K

11,500,000K

11,550,000K

11,600,000K

11,650,000K


New Fans154,325

Engagement


250

500

New York Times had an average engagement score of 195 and a highest of 325.

Community AnalysisNew York Times fans are largely from United States followed by India.

Distribution of Fans

United States

India

Brazil

Pakistan

Mexico

Philippines

Egypt

Canada

United Kingdom

0K 500,000K 1,000,000K 1,500,000K 2,000,000K 2,500,000K 3,000,000K 3,500,000K 4,000,000K

1-Jul

3-Jul

5-Jul

7-Jul

9-Jul11

-Jul13

-Jul15

-Jul17

-Jul19

-Jul21

-Jul23

-Jul25

-Jul27

-Jul29

-Jul31

-Jul0

10

20

30

40

50

60

70

80


New York Times Opinion 245

Trump 182

Donald J 166

News 128

Hillary Clinton 109

91%

4%6%


Brand Posts - EngagementNew York Times receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts


23-JUL-16, SAT 9:55AM

Take a look around Mecca and Medina. Unless you are Muslim, you aren't normally allowed inside.

Yo ..

ENGMT.


SENTIMENT

999 22,948 4,243 27,973

Positive

27-JUL-16, WED 11:55AM

Breaking News: Donald J. Trump called on Russia to hack Hillary Clinton's email, essentially sanctio ..

ENGMT.

LIKES COMMENTS

SHARESSENTIMENT

996 8,121 8,520 20,026 Positive

NO IMAGE

NO IMAGE





Links

Videos

Photos

Plain Text

Polls

0 50 100 150 200 250 300

0 200 400 600 800 1000 1200 1400


Engagement Score

Number of Posts

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

0 50 100 150 200 250

0 50 100 150 200 250 300


Engagement Score

Number of Posts

Most of New York Times posts were around 'Current Affairs', and posts around 'Politics' received the highest engagement.

Content Intel

Opinion EditorialPoliticsEventOther

ArticlesSports

Science & TechnologyBusiness & Economy

Engagement-oriented PostsBrand UpdatesEntertainment

ContestQuestion to fans

Facebook AppFestivals & Greetings

Current Affairs

0 50 100 150 200 250 300 350

0 50 100 150 200 250 300 350 400


Engagement Score

Number of Posts

Campaign Intel

Entire Campaign

The GRAMMYs 2016

Super Bowl 50

Portraits from the campaign trail

0 50 100 150 200 250

0 5 10 15 20 25 30 35 40


Engagement Score

Number of Posts

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