social media report - media (online) july 2016

Top Online Media on Social Media

July 1st – July 31st 2016

Online Media Brands: Social Media Report

This Report looks at how

Media Brands

(Online) performed on Social Media between

July 1st – July 31st, 2016

Generate Your Own Social Media Report

This report was generated entirely by the

Unmetric Reporting Engine.

It took minutes to create.

Create Your Free

Social Media Report Now

http://go.unmetric.com/social-media-reports?utm_campaign=reports&utm_content=online_media&utm_source=slideshare&utm_medium=button

Comparison of

“Media (Online)" Facebook Pages

Jul 01, 2016 - Jul 31, 2016

Upworthy had the largest fan base of 9,712,114 while ClickHole showed the highest fan growth of 4.58%.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Gro

wth

%

Number of Fans

The Huffington Post Elite Daily The Onion ClickHole BuzzFeed

TechCrunch Upworthy Business Insider Refinery29.com Mashable

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Mashable Refinery29.com Business Insider TechCrunch The Onion BuzzFeed Elite Daily Upworthy ClickHole The Huffington

Post

United States Philippines Countries < 2% Canada Brazil Malaysia Australia Other Countries United Kingdom India

Fans - Geography

ClickHole had the highest PTAT of 41.87% as a percentage of its average number of Fans during this time period.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K

Pe

op

le t

alk

ing a

bo

ut (a

s %

of

Fa

ns)

Average Number of Fans

The Huffington Post Elite Daily The Onion ClickHole TechCrunch BuzzFeed Business Insider Upworthy Refinery29.com Mashable

Conversations

Business Insider published the greatest number of posts (2,858). ClickHole had the highest average engagement, with a score

of 927.

0 500 1000 1500 2000 2500 3000 3500

0 100 200 300 400 500 600 700 800 900 1000

The Huffington Post

Elite Daily

The Onion

ClickHole

BuzzFeed

TechCrunch

Upworthy

Business Insider

Refinery29.com

Mashable

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

The Huffington Post received the most number of Likes (6,391,810), and Shares (3,174,491). BuzzFeed got the most number

of Comments (1,302,912).

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K

The Huffington Post

Elite Daily

The Onion

ClickHole

TechCrunch

BuzzFeed

Business Insider

Upworthy

Refinery29.com

Mashable

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand Posts Refinery29.com

31-JUL-16, SUN 1:45AM

For anyone who's thought of moving to

Canada this year...

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 24,149 4,344 29,878 Positive

Upworthy

30-JUL-16, SAT 7:40PM

Say goodbye to high electricity bills —

these lightweight, flexible solar panels

can be used on anyt ..

BuzzFeed

29-JUL-16, FRI 1:11PM

It's important.


1,000 27,026 1,360 28,897 Positive


1,000 49,403 7,793 24,515 Positive

http://www.facebook.com/86973707921/posts/10154441776827922


















Most Engaging Brand Posts Mashable

28-JUL-16, THU 10:53PM

Millennials, rejoice: Your dog can now take

and text you selfies.


1,000 7,479 6,217 12,239 Positive

The Huffington Post

28-JUL-16, THU 9:23PM

The father of a deceased Muslim soldier just

did an epic takedown of Donald J. Trump.

Watch the ful ..

ClickHole

28-JUL-16, THU 8:00PM

Wow. Bad news for Hillary Clinton.


1,000 82,213 4,780 43,696 Positive


1,000 12,781 569 2,153 Positive



















Refinery29.com's Facebook Page saw the highest number of Fan posts (683).

0 100 200 300 400 500 600 700 800

The Huffington Post

Elite Daily

The Onion

ClickHole

BuzzFeed

TechCrunch

Upworthy

Business Insider

Refinery29.com

Mashable

Number of Fan Posts

Fan Posts

Upworthy received the highest percentage of Positive Sentiment (37.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Elite Daily

Upworthy

Refinery29.com

Negative Neutral Positive

Sentiment Analysis

Business Insider published the most with 2,858 posts.

5%

22%

14%

7% 3%

9%

17%

3%

9%

11%

Upworthy Business Insider Refinery29.com BuzzFeed The Onion The Huffington Post Elite Daily ClickHole TechCrunch Mashable

Share Of Voice – Volume of Posts

The Huffington Post received the largest volume of Likes (6,391,810).

19%

7%

4%

23% 11%

25%

4% 3%

1%

3%


Share Of Voice – Likes

BuzzFeed received the largest volume of Comments (1,302,912).

7%

8%

4%

34%

5%

26%

7%

3%

1%

5%


Share Of Voice – Comments

The Huffington Post received the largest volume of Shares (3,174,491).

19%

15%

4%

13% 7%

33%

2% 2% 1%

4%


Share Of Voice – Shares

During this time period, #openingceremony was the most engaging run by BuzzFeed. Mashable published the most (13) in its

#MetGala 2016 campaign.

0 2 4 6 8 10 12 14

0 50 100 150 200 250 300 350 400 450

#JustOneQuestion(The Huffington

Post)

THE ULTIMATE MUSIC FESTIVAL

SWEEPSTAKES(Elite Daily)

#openingceremony(BuzzFeed)

Happy 4th of July(Upworthy)

#RebelHeart

Album(Refinery29.com)

#MetGala 2016(Mashable)

Number of Posts

Engagement Score


Campaign Comparison





Create Your Free



Analysis of

BuzzFeed Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

7,948,874 188,365 2.43% United

States

Mostly Young, Female and

Attached.

BuzzFeed

Engagement Score Total Fan Posts

562 0

Total Posts

917

Total Likes

5,937,139

Total Comments

1,302,912

Total Shares

1,238,103

Least Engaging Content Type

Brand News

Most Prolific Content Type

Brand News

Most Engaging Campaign

#LoveWins

Most Recent Campaign

#MeanGirlsAppreciationDay

BRAND POSTS FAN POSTS

Brand Overview

CONTENT & CAMPAIGNS

7,650K

7,700K

7,750K

7,800K

7,850K

7,900K

7,950K

8,000K

30-Jun 7-Jul 14-Jul 21-Jul 28-Jul

Fan Growth

Total Fans

7,948,874

New Fans

188,365

Engagement

0

250

500

750

1,000

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul

BuzzFeed had an average engagement score of 562 and a highest of 874.

Community Analysis

BuzzFeed fans are mostly Young, Female and Attached. BuzzFeed fans are largely from United States followed by United

Kingdom.

Fan Demographics Distribution of Fans

24%

76%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

United States

United Kingdom

Brazil

Canada

Philippines

India

Australia

Mexico

Pakistan

Norway

0

5

10

15

20

25

30

35

40

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul

Brand Posts

Top keywords used Frequency

photo 39

Game 26

time 22

people 20

video 20

98%

0%

2%

Posititve Negative Neutral

Brand Posts - Engagement

BuzzFeed receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts

Most Engaging Brand Posts

29-JUL-16, FRI 1:11PM

It's important.


1,000 49,403 7,793 24,515 Positive

20-JUL-16, WED 5:31PM

13 Oddly Satisfying Pressure Washing Videos

13-JUL-16, WED 6:01PM

Please make it happen, J.K. Rowling.


1,000 33,441 11,469 17,347 Positive


1,000 55,486 9,439 16,413 Positive

NO IMAGE NO IMAGE



















Brand Posts - Analysis

Brand Post Types Days of the week

0 200 400 600 800 1000

0 200 400 600 800 1,000

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 50 100 150 200

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


In BuzzFeed Posts about General Happenings, the category Health received the highest engagement.

Content Intel

About General Happenings

0 100 200 300 400 500 600 700 800

0 100 200 300 400 500 600 700 800 900

On Social Media

On Sports

Science & Technology

Others

Business & Economy

Fashion

Entertainment

Health

Question to fans

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Jul 01, 2016 - Jul 31, 2016 Entire Campaign

0 20 40 60 80

0 500 1000

Pokémon GO

Number of Posts

Engagement Score


0 20 40 60 80

0 200 400 600 800 1000

#openingceremony

Rio 2016 Olympics

Pokémon GO

Number of Posts

Engagement Score


Analysis of

ClickHole Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

531,053 23,238 4.58% United

States

Mostly Young, Male and

Attached.

ClickHole


927 0

Total Posts

362

Total Likes

750,037

Total Comments

125,755

Total Shares

216,253


Brand Overview

495K

500K

505K

510K

515K

520K

525K

530K

535K

1-Jul 3-Jul 5-Jul 7-Jul 9-Jul 11-

Jul

13-

Jul

15-

Jul

17-

Jul

19-

Jul

21-

Jul

23-

Jul

25-

Jul

27-

Jul

29-

Jul

31-

Jul

Fan Growth

Total Fans

531,053

New Fans

23,238

Engagement

0

250

500

750

1,000

1,250


ClickHole had an average engagement score of 927 and a highest of 1000.

Community Analysis

ClickHole fans are mostly Young, Male and Attached. ClickHole fans are largely from United States followed by United

Kingdom.

Fan Demographics Distribution of Fans

67%

33%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K

United States

United Kingdom

Australia

Canada

India

Mexico

Ireland

Pakistan

Philippines

Korea

0

2

4

6

8

10

12

14

16

18


Brand Posts


quiz 23

ClickHole 17

Incredible 14

Club 13

A.V 11

1%

99%

Brand Participation Brand Non Participation

93%

3% 4%



ClickHole responded to 4 conversations generated by the 362

Posts they published.

ClickHole receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts


28-JUL-16, THU 8:00PM

Wow. Bad news for Hillary Clinton.


1,000 12,781 569 2,153 Positive

28-JUL-16, THU 12:44PM

Gaming Safety FTW: The Pokémon In

Pokémon Go Will Now Scream When A

Player Is Within A Mile Of A Reg ..

27-JUL-16, WED 10:00AM

"Mention mayonnaise to a roomful of

people, and they will applaud. Mention my

grandson, and they wil ..


1,000 96,181 35,482 70,523 Positive


1,000 9,673 1,107 1,544 Positive

NO IMAGE





















0 50 100 150 200 250 300

0 200 400 600 800 1,000 1,200

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 20 40 60 80

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

The Huffington Post Facebook Page

Jul 01, 2016 - Jul 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

7,880,118 263,168 3.46% United

States

The Huffington Post


672 0

Total Posts

1,189

Total Likes

6,391,810

Total Comments

975,177

Total Shares

3,174,491

Most Engaging Campaign

#SOTU 2015

Most Recent Campaign

#BlackLivesMatter


Brand Overview

CONTENT & CAMPAIGNS

7,450K

7,500K

7,550K

7,600K

7,650K

7,700K

7,750K

7,800K

7,850K

7,900K

1-Jul 3-Jul 5-Jul 7-Jul 9-Jul 11-

Jul

13-

Jul

15-

Jul

17-

Jul

19-

Jul

21-

Jul

23-

Jul

25-

Jul

27-

Jul

29-

Jul

31-

Jul

Fan Growth

Total Fans

7,880,118

New Fans

263,168

Engagement

0

250

500

750

1,000

1,250


The Huffington Post had an average engagement score of 672 and a highest of 982.

Community Analysis

The Huffington Post fans are largely from United States followed by India.

Distribution of Fans

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K

United States

India

United Kingdom

Canada

Philippines

Australia

Brazil

Pakistan

Mexico

0

10

20

30

40

50

60

70


Brand Posts


Huffington Post 164

Trump 92

Donald J 82

live video 81

video 64

95%

2% 3%



The Huffington Post receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts


28-JUL-16, THU 9:23PM

The father of a deceased Muslim soldier just did an epic takedown of Donald J. Trump.

Watch the ful ..


1,000 82,213 4,780 43,696 Positive

26-JUL-16, TUE 3:15PM

These designers are letting young patients

throw a bit of style into their hospital stay.

26-JUL-16, TUE 12:30AM

Michelle Obama just did the greatest mic

drop at the Democratic National

Convention.


1,000 50,901 1,908 72,874 Positive


1,000 85,263 4,863 33,318 Positive

NO IMAGE NO IMAGE NO IMAGE





















0 200 400 600 800 1000

0 200 400 600 800 1,000 1,200

Links

Videos

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 50 100 150 200 250

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Entire Campaign (not limited to the period studied)

0 1 2 3 4

0 100 200 300 400 500 600 700 800 900 1000

#JustOneQuestion

#Dickipedia

#imonmyperiod

Number of Posts

Engagement Score






Create Your Free



Thanks!

Please contact us at [email protected] for more information.

mailto:[email protected]