Pet Supplieson Social Media

Aug 1st – Sept 30th 2016

Pet Supplies: Social Media Report

This Report looks at how

Pet Suppliesperformed on Social Media between

Aug 01, 2016 - Sep 30, 2016

Cross Channel Report

Aug 01, 2016 - Sep 30, 2016

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Table of Contents

Performance Snapshot

Share of Voice Snapshot

Audience Size

Audience Growth

Engagement

Volume of Posts

Likes

Comments

Customer Service

Most Engaging Content

Brands Analyzed in this report include: Chewy, PetCo, PetSmart

Aug 01, 2016 - Sep 30, 2016

Aug 01, 2016 - Sep 30, 2016

Performance Snapshot

Network

Highest Audience

SizePetCo PetSmart PetCo PetSmart

Highest

GrowthChewy Chewy Chewy Chewy

Highest

EngagementPetSmart Chewy PetSmart PetCo

Aug 01, 2016 - Sep 30, 2016

Share Of Voice Snapshot

Network

Most Number of

PostsChewy PetCo Chewy PetCo

Most Number of

LikesPetCo PetCo PetSmart PetCo

Most Number of

CommentsChewy PetCo Chewy PetCo

0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M 3.50M

Chewy

PetCo

PetSmart

LinkedIn Instagram Twitter Facebook

Audience Size

Aug 01, 2016 - Sep 30, 2016

Audience Growth

Aug 01, 2016 - Sep 30, 2016

-2.00% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00%

Chewy

PetCo

PetSmart

LinkedIn Instagram Twitter Facebook

Engagement

Aug 01, 2016 - Sep 30, 2016

0 100 200 300 400 500 600 700 800 900

Chewy

PetCo

PetSmart

LinkedIn Instagram Twitter Facebook

Number Of Posts/Tweets

Aug 01, 2016 - Sep 30, 2016

0 50 100 150 200 250 300 350 400

Chewy

PetCo

PetSmart

LinkedIn Instagram Twitter Facebook

Total Likes

Aug 01, 2016 - Sep 30, 2016

0 50000 100000 150000 200000 250000 300000

Chewy

PetCo

PetSmart

LinkedIn Instagram Twitter Facebook

Total Comments

Aug 01, 2016 - Sep 30, 2016

0 1000 2000 3000 4000 5000 6000 7000 8000 9000

Chewy

PetCo

PetSmart

LinkedIn Instagram Twitter Facebook

Customer Service –Reply Time (in minutes)

Aug 01, 2016 - Sep 30, 2016

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

Chewy

PetCo

PetSmart

Twitter Facebook

Customer Service –Response Rate

Aug 01, 2016 - Sep 30, 2016

0% 20% 40% 60% 80% 100% 120%

Chewy

PetCo

PetSmart

Twitter Facebook

Most Engaging Facebook PostsPetCo

25-AUG-16, THU 3:25PM

If the sidewalk's too hot for your dog's paw

pads, walk on cooler surfaces like grass or a

dirt trai ..

ENGMT. LIKES COMMENTS SHARES

1,000 15,170 560 12,645

PetCo

20-AUG-16, SAT 6:32PM

Put your love for animals into action and

help save Louisiana pets by donating

today.

PetSmart

09-SEP-16, FRI 11:38AM

How back-to-school shopping should be

???? (IG: @gregbaskwell)

ENGMT. LIKES COMMENTS SHARES

1,000 28,827 597 9,502

ENGMT. LIKES COMMENTS SHARES

994 7,088 710 5,313

RT & Follow for your chance to WIN K9

Advantix II Flea & Tick Treatment for

Dogs! https://t.co/Vf5q..

30-Sep-16, Fri 01:00PM

ENGMT. FAV. REPLIES RETWEETS

1,000 64 24 219

Most Engaging Tweets

RT & Follow for your chance to WIN Purina

Muse Cat Food, featuring easy-to-

serve dishes! https://t...

RT & Follow for your chance to win Friskies

Classic Pate Variety Pack Canned Cat

Food! https://t.co..

07-Sep-16, Wed 12:00PM

ENGMT. FAV. REPLIES RETWEETS

1,000 96 26 287

31-Aug-16, Wed 12:00PM

ENGMT. FAV. REPLIES RETWEETS

1,000 122 32 299

Chewy Chewy Chewy

WIN THIS! Drinkwell Pet Fountain for your

furry friends! 1. Like 2. Follow 3. Tag

a friend! (Winner..

30-Sep-16, Fri 01:41PM

ENGMT. LIKES COMMENTS FILTER

987 838 969 Normal

Most Engaging Instagram Posts

Win these yummy Fromm treats! 1. Like 2.

Follow 3. Tag a friend! (Winner will be

announced Monday a..

05-Aug-16, Fri 12:30PM

ENGMT. LIKES COMMENTS FILTER

832 408 340 No filter

12-Aug-16, Fri 12:05PM

ENGMT. LIKES COMMENTS FILTER

811 438 311 No filter

Chewy Chewy Chewy

Win this yummy bag of @bluebuffalo Grain-

Free Denali Dog Biscuits! 1. Like 2.

Follow 3. Tag a frien..

Petco announced today that Chairman and

CEO, Jim Myers, a 26-year company

veteran and CEO since 200..

27-Sep-16, Tue 06:00PM

ENGMT. LIKES COMMENTS

392 158 5

Most Engaging LinkedIn Posts

Check out our new exclusive line of natural

dog food, WholeHearted!

07-Sep-16, Wed 12:00AM

ENGMT. LIKES COMMENTS

271 85 6

24-Aug-16, Wed 12:00AM

ENGMT. LIKES COMMENTS

233 81 3

PetCo PetCo PetCo

In the newest addition to our "Think

Adoption First" video series, lifestyle

blogger & New York Tim..

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Engagement is the measure of audience responses to a brand's content and activity on

a social network. To calculate the engagement score, we weigh audience interactions on

brand content such as Likes, Comments, Shares, based on their importance. We then

divide their weighted sum by our estimate of the number of brand fans who actively

receive and view such content.

Appendix – Unmetric’s Engagement Score

(Likes × 1 + Comments × 5 + Shares × 10) × 10000

(Community size) 0.8

Twitter: (Favorite x 1, Reply x 5, Retweet x 10)Instagram: (Likes x 1, Comments x 5)

Facebook: