social media report - top aviation brands (middle east) july 1st - august 31st

Top Aviation Brands on Social MediaJune 1st – Aug 31st 2016

Aviation Brands : Social Media Report

This Report looks at how

Aviation Brands (Middle East)performed on Social Media between

June 1st – Aug 31st, 2016

Comparison of

“Aviation (Middle East)"Facebook Pages

Jun 01, 2016 - Aug 31, 2016

Qatar Airways had the largest fan base of 11,717,211 while Air Arabia showed the highest fan growth of 23.37%.

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K

Gro

wth

%

Number of Fans

Air Arabia flydubai Emirates Airlines Gulf Air Royal Jordanian Etihad Airways Qatar Airways

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Royal Jordanian Gulf Air Etihad Airways Qatar Airways Air Arabia flydubai Emirates Airlines

United Arab Emirates Philippines Countries < 2% Pakistan Morocco Bahrain Jordan Indonesia Other Countries India

Fans - Geography

Air Arabia had the highest PTAT of 4.41% as a percentage of its average number of Fans during this time period.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

0K 2,000K 4,000K 6,000K 8,000K 10,000K 12,000K 14,000K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Air Arabia flydubai Emirates Airlines Gulf Air Etihad Airways Royal Jordanian Qatar Airways

Conversations

Etihad Airways published the greatest number of posts (145). Air Arabia had the highest average engagement, with a score of

716.

0 20 40 60 80 100 120 140 160

0 100 200 300 400 500 600 700 800

Air Arabia

flydubai

Emirates

Airlines

Gulf Air

Royal Jordanian

Etihad Airways

Qatar Airways

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Emirates Airlines received the most number of Likes (1,101,120), Comments (60,571) and Shares (117,561).

0K 200K 400K 600K 800K 1,000K 1,200K

Air Arabia

flydubai

Emirates Airlines

Gulf Air

Etihad Airways

Royal Jordanian

Qatar Airways

Likes Comments Shares

Engagement Breakdown

Most Engaging Brand PostsEmirates Airlines

19-AUG-16, FRI 11:00AM

Enjoy a 360-view of our Airbus A380

Economy Class cabin. ‘Share’ this post if you

have flown on the ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 53,932 4,150 23,174 Positive

Air Arabia

14-AUG-16, SUN 5:21AM

Hearty greetings to Pakistan from all of us at Air Arabia.

Happy Independence Day.

فائبقبولتفضلوا ..

Emirates Airlines

22-JUL-16, FRI 11:00AM

Join our Boeing 777 Captain Ashley Klinger

on her inspiring journey as an Emirates

Pilot. Become an ..


996 15,36950 263 Positive


992 39,115 2,266 7,932 Positive

http://www.facebook.com/158307244279033/posts/935569576552792



Most Engaging Brand PostsEmirates Airlines

21-JUN-16, TUE 6:20AM

Watch us take delivery of our 80th Airbus

A380, live from Hamburg Finkenwerder.


974 31,388 4,981 4,113 Positive

flydubai

29-JUN-16, WED 7:32AM

We are now offering daily flights between

Dubai and Bucharest. Explore this cutural

hub, take a stro ..

Royal Jordanian

07-AUG-16, SUN 9:44AM

رحلةمسافريإلىاألردنيةالملكيةعاممديرمنرسالة

4/8/2016تاريخ RJ 615عمان /دبي


966 16,167 57 121 Positive


965 1,133 659 463 Positive




Emirates Airlines's Facebook Page saw the highest number of Fan posts (4,985).

0 1000 2000 3000 4000 5000 6000

Air Arabia

flydubai

Emirates Airlines

Gulf Air

Royal Jordanian

Etihad Airways

Qatar Airways

Number of Fan Posts

Fan Posts

Emirates Airlines received the highest percentage of Positive Sentiment (27.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Air Arabia

flydubai

Emirates Airlines

Gulf Air

Royal Jordanian

Etihad Airways

Negative Neutral Positive

Sentiment Analysis

Etihad Airways responded to the highest percentage of Fan posts (75.37%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0 500 1000 1500 2000 2500 3000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Air Arabia flydubai Emirates Airlines Gulf Air Royal Jordanian Etihad Airways

Brand Responses

Etihad Airways published the most with 145 posts.

8%

26%

9%

23%

22%

5%

7%

Gulf Air Etihad Airways Air Arabia Emirates Airlines Royal Jordanian flydubai Qatar Airways

Share Of Voice – Volume of Posts

Emirates Airlines received the largest volume of Likes (1,101,120).

2%

10%

7%

52%

2%

2%

25%


Share Of Voice – Likes

Emirates Airlines received the largest volume of Comments (60,571).

1%

22%

4%

52%

6%

1%

14%


Share Of Voice – Comments

Emirates Airlines received the largest volume of Shares (117,561).

1%

6%2%

68%

2%1%

20%


Share Of Voice – Shares

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Analysis of

Fly DubaiFacebook Page

Jun 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

822,423 56,620 7.39% United Arab Emirates Mostly Older, Male and Attached.

flydubai

Engagement Score Total Fan Posts

421 384

Total Posts Brand Response Rate

26 61.98%

Total Likes Avg. Reply Time

54,553 5 hrs, 41 mins

Total Comments General Sentiment

1,640 Neutral

Total Shares

1,216

BRAND POSTS FAN POSTS

Brand Overview

730K

740K

750K

760K

770K

780K

790K

800K

810K

820K

830K

31-May 14-Jun 28-Jun 12-Jul 26-Jul 9-Aug 23-Aug

Fan Growth

Total Fans

822,423

New Fans

56,620

Engagement

0

250

500

750

1,000

1,250

flydubai had an average engagement score of 421 and a highest of 966.

Community Analysis

flydubai fans are mostly Older, Male and Attached. flydubai fans are largely from United Arab Emirates followed by

Pakistan.

Fan Demographics Distribution of Fans

73%

27%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K

United Arab Emirates

Pakistan

India

Saudi Arabia

Egypt

Jordan

Qatar

Iraq

Kuwait

0

1

2

3

4

5

6

1-Jun 15-Jun 29-Jun 13-Jul 27-Jul 10-Aug 24-Aug

Brand Posts

Top keywords used Frequency

Dubai 6

closure 6

cancellations 5

original form 5

flydubai Contact Centre 5

88%

12%

Brand Participation Brand Non Participation

96%

0%4%

Posititve Negative Neutral

Brand Posts - Engagement

flydubai responded to 23 conversations generated by the 26 Posts

they published.

flydubai receives more positive than negative vibes from

comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

29-JUN-16, WED 7:32AM

We are now offering daily flights between

Dubai and Bucharest. Explore this cutural

hub, take a stro ..


966 16,167 57 121 Positive

23-JUN-16, THU 7:59AM

From 01 July, flydubai will offer daily flights

between Dubai and Prague. With this

additional frequ ..

15-AUG-16, MON 6:44AM

flydubai wishes all our fans in India a very

Happy Independence Day!


931 10,655 69 293 Positive


866 10,072 54 34 Positive

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20

0 100 200 300 400 500 600

Photos

Plain Text

Videos

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

flight 100

Dubai 59

flydubai 59

time 53

airline 45

User Posts

0

5

10

15

20

25

1-Jun 8-Jun 15-Jun 22-Jun 29-Jun 6-Jul 13-Jul 20-Jul 27-Jul 3-Aug 10-Aug 17-Aug 24-Aug 31-Aug

Positive Neutral Negative

flydubai responded to 238 conversations generated by the 384

Posts fans published.

flydubai appears to participate more when Fan conversations

have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

62%

38%


23%

22%

55%


Analysis of

Air ArabiaFacebook Page

Jun 01, 2016 - Aug 31, 2016

Brand Overview


485,543 91,978 23.37% United Arab Emirates Mostly Young, Male and Attached.

Air Arabia


716 364


53 21.15%


152,197 1 day, 17 hrs, 24 mins


4,478 Neutral

Total Shares

3,831


Brand Overview

0K

100K

200K

300K

400K

500K

600K


Fan Growth

Total Fans

485,543

New Fans

91,978

Engagement

0

250

500

750

1,000

1,250

1-Jun 5-Jun 9-Jun 13-Jun17-Jun21-Jun25-Jun29-Jun 3-Jul 7-Jul 11-Jul 15-Jul 19-Jul 23-Jul 27-Jul 31-Jul 4-Aug 8-Aug 12-Aug16-Aug20-Aug24-Aug28-Aug

Air Arabia had an average engagement score of 716 and a highest of 996.

Community Analysis

Air Arabia fans are mostly Young, Male and Attached. Air Arabia fans are largely from United Arab Emirates

followed by Morocco.


76%

24%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 20K 40K 60K 80K 100K


Morocco

Egypt

India

Pakistan

Saudi Arabia

Jordan

Kuwait

Bangladesh

Congo

0

1

1

2

2

3


Brand Posts


Air Arabia 22

من 17

في 14

للطيرانالعربية 12

على 12

57%

43%


92%

2%

6%



Air Arabia responded to 30 conversations generated by the

53 Posts they published.

Air Arabia receives more positive than negative vibes from




14-AUG-16, SUN 5:21AM

Hearty greetings to Pakistan from all of us at Air Arabia.

Happy Independence Day.

فائبقبولتفضلوا ..


996 15,369 50 263 Positive

16-JUL-16, SAT 6:00AM

#DidYouKnow

The traditional coffee, Kahwa is always

served with dry dates in the Middle East.

All gu ..

31-JUL-16, SUN 7:00AM

Pause the GIF when the Air Arabia aircraft

is at the perfect spot and send us a

screenshot in the co ..


965 9,715 36 89 Positive


960 4,559 865 185 Positive







0 10 20 30 40

0 200 400 600 800 1,000

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Air Arabia 119

flight 49

من 37

ticket 28

في 28

User Posts

0

2

4

6

8

10

12

14



Air Arabia responded to 77 conversations generated by the

364 Posts fans published.

Air Arabia appears to participate more when Fan

conversations have greater positive vibes than negative.



21%

79%


16%

10%

74%


Analysis of

Emirates AirlinesFacebook Page

Jun 01, 2016 - Aug 31, 2016

Brand Overview


6,283,746 268,799 4.47% Worldwide Mostly Young, Male and Attached.

Emirates Airlines


515 4,967


132 35.13%


1,101,120 4 hrs, 18 mins


60,571 Neutral

Total Shares

117,561


Brand Overview

5,850K

5,900K

5,950K

6,000K

6,050K

6,100K

6,150K

6,200K

6,250K

6,300K

6,350K


Fan Growth

Total Fans

6,283,746

New Fans

268,799

Engagement

0

250

500

750

1,000

1,250

Emirates Airlines had an average engagement score of 515 and a highest of 1000.

Community Analysis

Emirates Airlines fans are mostly Young, Male and Attached. Emirates Airlines fans are largely from India followed by United

Arab Emirates.


74%

26%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 200K 400K 600K 800K

India


Pakistan

United States

Brazil

United Kingdom

Egypt

Saudi Arabia

Australia

Belgium

0

2

4

6

8

10

12

14


Brand Posts


Dubai 19

flights 18

GameSetEmirates 16

Dubai International

Airport

14

Airbus A380 13

21%

79%


94%

1%

5%



Emirates Airlines responded to 28 conversations generated by the

132 Posts they published.

Emirates Airlines receives more positive than negative vibes from




19-AUG-16, FRI 11:00AM

Enjoy a 360-view of our Airbus A380

Economy Class cabin. ‘Share’ this post if you

have flown on the ..


1,000 53,932 4,150 23,174 Positive

22-JUL-16, FRI 11:00AM

Join our Boeing 777 Captain Ashley Klinger

on her inspiring journey as an Emirates Pilot.

Become an ..

21-JUN-16, TUE 6:20AM

Watch us take delivery of our 80th Airbus

A380, live from Hamburg Finkenwerder.


992 39,115 2,266 7,932 Positive


974 31,388 4,981 4,113 Positive







0 20 40 60 80 100

0 100 200 300 400 500 600 700

Videos

Photos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 10 20 30 40

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Dubai 905

days 706

time 681

ticket 628

service 617

User Posts

0

50

100

150

200

250



Emirates Airlines responded to 1,754 conversations

generated by the 4,985 Posts fans published.

Emirates Airlines appears to participate more when Fan

conversations have greater positive vibes than negative.



35%

65%


27%

23%

50%


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