social media report - wines (india) july 2016
TRANSCRIPT
Top Wine Brands on Social Media
July 1st – July 31st 2016
Wine Brands: Social Media Report
This Report looks at how
Wine Brands
(India Region) performed on Social Media between
July 1st – July 31st, 2016
Comparison of
“Wines" Facebook Pages
Jul 01, 2016 - Jul 31, 2016
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Sula Vineyards had the largest fan base of 76,664 while Sula Vineyards showed the highest fan growth of 1.11%.
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
0K 10K 20K 30K 40K 50K 60K 70K 80K 90K
Gro
wth
%
Number of Fans
Reveilo Wines Sula Vineyards Fratelli Vineyards Four Seasons Wines Grover Zampa Vineyards
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Sula Vineyards Four Seasons Wines Reveilo Wines Grover Zampa Vineyards Fratelli Vineyards
United States Countries < 2% Other Countries India
Fans - Geography
Grover Zampa Vineyards had the highest PTAT of 4.78% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 10K 20K 30K 40K 50K 60K 70K 80K 90K
Pe
op
le t
alk
ing a
bo
ut (a
s %
of
Fa
ns)
Average Number of Fans
Reveilo Wines Sula Vineyards Four Seasons Wines Fratelli Vineyards Grover Zampa Vineyards
Conversations
Sula Vineyards published the greatest number of posts (53) and had the highest average engagement, with a score of 583.
0 10 20 30 40 50 60
0 100 200 300 400 500 600 700
Reveilo Wines
Sula Vineyards
Fratelli
Vineyards
Four Seasons
Wines
Grover Zampa
Vineyards
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Sula Vineyards received the most number of Likes (18,550), Comments (379) Shares (1,687).
0K 2K 4K 6K 8K 10K 12K 14K 16K 18K 20K
Reveilo Wines
Sula Vineyards
Four Seasons Wines
Fratelli Vineyards
Grover Zampa Vineyards
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand Posts Grover Zampa Vineyards
08-JUL-16, FRI 4:03AM
Get a sip of the wine inspired by the tennis-
legend Vijay Amritraj and taste the rich,
powerful note ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
985 1,367 0 4 Positive
Fratelli Vineyards
14-JUL-16, THU 6:08AM
Ready for an #amazing experience?
#winetasting #indian #hospitality
Grover Zampa Vineyards
07-JUL-16, THU 3:01AM
A legendary combination in one frame.
#Wimbeldon2016 #VAReserveCollection
Know more about Vijay Amr ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
982 853 2 26 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
979 1,182 5 8 Positive
Most Engaging Brand Posts Grover Zampa Vineyards
09-JUL-16, SAT 2:30AM
How many of you knew about this?
Let us know in the comment section below.
#Wimbeldon2016 #VenusWil ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
967 959 6 15 Uncategorized
Sula Vineyards
30-JUL-16, SAT 2:17AM
Check out our favorite clicks shared by
friends of #Sula! Keep clicking...and keep
sharing your mome ..
Sula Vineyards
23-JUL-16, SAT 3:40AM
Check out our favorite clicks shared by
friends of #Sula! Keep clicking...and keep
sharing your mome ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
962 1,188 18 137 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
962 1,186 18 137 Positive
Sula Vineyards's Facebook Page saw the highest number of Fan posts (30).
0 5 10 15 20 25 30 35
Reveilo Wines
Sula Vineyards
Fratelli Vineyards
Four Seasons Wines
Grover Zampa Vineyards
Number of Fan Posts
Fan Posts
Fratelli Vineyards received the highest percentage of Positive Sentiment (67.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sula Vineyards
Fratelli Vineyards
Four Seasons Wines
Grover Zampa Vineyards
Negative Neutral Positive
Sentiment Analysis
Sula Vineyards published the most with 53 posts.
25%
18%
10%
30%
17%
Grover Zampa Vineyards Fratelli Vineyards Four Seasons Wines Sula Vineyards Reveilo Wines
Share Of Voice – Volume of Posts
Sula Vineyards received the largest volume of Likes (18,550).
20%
6%
4%
69%
1%
Grover Zampa Vineyards Fratelli Vineyards Four Seasons Wines Sula Vineyards Reveilo Wines
Share Of Voice – Likes
Sula Vineyards received the largest volume of Comments (379).
6% 3%
2%
83%
6%
Grover Zampa Vineyards Fratelli Vineyards Four Seasons Wines Sula Vineyards Reveilo Wines
Share Of Voice – Comments
Sula Vineyards received the largest volume of Shares (1,687.
7%
6% 2%
82%
3%
Grover Zampa Vineyards Fratelli Vineyards Four Seasons Wines Sula Vineyards Reveilo Wines
Share Of Voice – Shares
Sula Vineyards had the most Promoted Posts as well as the most Organic Posts.
Promoted/Organic: Volume of Posts
Fratelli Vineyards's Promoted Posts had the highest engagement, while Sula Vineyards had the highest engaging Organic Posts.
Promoted/Organic: Engagement
Sula Vineyards published the highest number of Promoted Posts while Grover Zampa Vineyards saw the biggest surge in engagement.
Promoted/Organic: Effect on Engagement
During this time period, #RestaurantOfTheWeek was the most engaging run by Sula Vineyards. Sula Vineyards published the
most (3) in its #RestaurantOfTheWeek campaign.
0 0.5 1 1.5 2 2.5 3 3.5
0 10 20 30 40 50 60 70 80 90
#RestaurantOfTheWeek(Su
la Vineyards)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison
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Analysis of
Grover Zampa Vineyards Facebook Page
Jul 01, 2016 - Jul 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
25,331 91 .36% India
Grover Zampa Vineyards
Engagement Score Total Fan Posts
376 8
Total Posts General Sentiment
45 Positive
Total Likes
5,378
Total Comments
28
Total Shares
155
BRAND POSTS FAN POSTS
Brand Overview
25K
25K
25K
25K
25K
25K
25K
25K
25K
25K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
25,331
New Fans
91
Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Grover Zampa Vineyards had an average engagement score of 376 and a highest of 967.
Community Analysis
Grover Zampa Vineyards fans are largely from India followed by United States.
Distribution of Fans
0K 5K 10K 15K 20K 25K 30K
India
United States
United Arab Emirates
United Kingdom
Saudi Arabia
Qatar
France
Australia
Singapore
Norway
0
1
1
2
2
3
3
4
4
5
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
Grover Zampa Vineyards 28
wine 11
Nashik 9
Food Bloggers
Association
9
FBAI 9
2%
98%
Brand Participation Brand Non Participation
46%
0%
54%
Posititve Negative Neutral
Brand Posts - Engagement
Grover Zampa Vineyards responded to 1 conversations generated
by the 45 Posts they published.
Grover Zampa Vineyards receives more positive than negative
vibes from comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
08-JUL-16, FRI 4:03AM
Get a sip of the wine inspired by the tennis-
legend Vijay Amritraj and taste the rich,
powerful note ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
985 1,367 0 4 Positive
07-JUL-16, THU 3:01AM
A legendary combination in one frame.
#Wimbeldon2016 #VAReserveCollection
Know more about Vijay Amr ..
09-JUL-16, SAT 2:30AM
How many of you knew about this?
Let us know in the comment section below.
#Wimbeldon2016 #VenusWil ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
979 1,182 5 8 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
967 959 6 15 Uncategorized
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 100 200 300 400 500
Links
Photos
Plain Text
Videos
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10
0 200 400 600 800
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Grover Zampa
Vineyards Catch
7
UB City 2
Cheese Himalayan
Products Fratelli
2
India 2
Breadworks
Boulangerie
2
User Posts
0
1
1
2
2
3
3
4
1-J
ul
2-J
ul
3-J
ul
4-J
ul
5-J
ul
6-J
ul
7-J
ul
8-J
ul
9-J
ul
10
-Ju
l
11
-Ju
l
12
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l
13
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l
14
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l
15
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16
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17
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20
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28
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29
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30
-Ju
l
31
-Ju
l
Positive Neutral Negative
Grover Zampa Vineyards appears to participate more when Fan conversations have greater positive vibes than negative.
User Posts - Engagement
Sentiment
50%
0%
50%
Posititve Negative Neutral
Analysis of
Sula Vineyards Facebook Page
Jul 01, 2016 - Jul 31, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
76,664 842 1.11% India Mostly Young, Male and
Single
Sula Vineyards
Engagement Score Total Fan Posts
583 30
Total Posts Brand Response Rate
53 10.00%
Total Likes Avg. Reply Time
18,550 2 days, 19 hrs, 25 mins
Total Comments General Sentiment
379 Positive
Total Shares
1,687
Most Engaging Campaign
#UnderTheSulaSun
Most Recent Campaign
#UnderTheSulaSun
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
75K
75K
76K
76K
76K
76K
76K
77K
77K
30-Jun 7-Jul 14-Jul 21-Jul 28-Jul
Fan Growth
Total Fans
76,664
New Fans
842
Engagement
0
250
500
750
1,000
1,250
1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul
Sula Vineyards had an average engagement score of 583 and a highest of 961.
Community Analysis
Sula Vineyards fans are mostly Young, Male and Single Sula Vineyards fans are largely from India followed by United
States.
Fan Demographics Distribution of Fans
71%
29%
male female
0% 20% 40% 60% 80%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 20K 40K 60K 80K
India
United States
United Arab Emirates
United Kingdom
Canada
Australia
France
Germany
Singapore
Congo
0
1
1
2
2
3
3
4
1-Jul 8-Jul 15-Jul 22-Jul 29-Jul
Brand Posts
Top keywords used Frequency
Sula 15
friends 11
moments 8
memories 8
favorite clicks 8
28%
72%
Brand Participation Brand Non Participation
69%
2%
29%
Posititve Negative Neutral
Brand Posts - Engagement
Sula Vineyards responded to 15 conversations generated by the
53 Posts they published.
Sula Vineyards receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
Most Engaging Brand Posts
30-JUL-16, SAT 2:17AM
Check out our favorite clicks shared by
friends of #Sula! Keep clicking...and keep
sharing your mome ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
962 1,188 18 137 Positive
23-JUL-16, SAT 3:40AM
Check out our favorite clicks shared by
friends of #Sula! Keep clicking...and keep
sharing your mome ..
16-JUL-16, SAT 9:10AM
Check out our favorite clicks shared by
friends of #Sula! Keep clicking...and keep
sharing your mome ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
962 1,186 18 137 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
962 1,184 18 137 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 10 20 30 40 50
0 100 200 300 400 500 600 700
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 2 4 6 8 10 12
0 200 400 600 800 1,000
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
Sula Vineyards 20
Raasta Gurgaon 4
BAJAAO
Entertainment
4
SulaSessions 3
ChefSocial Momo
Media
2
User Posts
0
1
1
2
2
3
3
4
1-J
ul
2-J
ul
3-J
ul
4-J
ul
5-J
ul
6-J
ul
7-J
ul
8-J
ul
9-J
ul
10
-Ju
l
11
-Ju
l
12
-Ju
l
13
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l
14
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l
15
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l
16
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l
17
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l
18
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l
19
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l
20
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l
21
-Ju
l
22
-Ju
l
23
-Ju
l
24
-Ju
l
25
-Ju
l
26
-Ju
l
27
-Ju
l
28
-Ju
l
29
-Ju
l
30
-Ju
l
31
-Ju
l
Positive Neutral Negative
Sula Vineyards responded to 3 conversations generated by the 30
Posts fans published.
Sula Vineyards appears to participate more when Fan
conversations have greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
10%
90%
Brand Participation Brand Non Participation
50%
0%
50%
Posititve Negative Neutral
Campaign Intel – 3 most recent campaigns
Jul 01, 2016 - Jul 31, 2016 Entire Campaign
0 1 2 3 4
0 100 200 300 400
#RestaurantOfTheWee
k
#SulaAroundTheWorld
#DidYouKnow
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15 20
0 100 200 300 400 500
#RestaurantOfTheWee
k
#SulaAroundTheWorld
#DidYouKnow
Number of Posts
Engagement Score
Engagement Score Number of Posts
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