social media report - yogurt july - september 2016

Yogurt Brandson Social Media

July 01, 2016 - Sep 30, 2016

Yogurt : Social Media Report

This Report looks at how

Yogurt Brandsperformed on Social Media between

01, 2016 - Sep 30, 2016

Comparison of

“Yogurt Brands"Facebook Pages

Jul 01, 2016 - Sep 30, 2016

FAGE Total Greek Yogurt had the largest fan base of 1,969,583 while Stonyfield Farm showed the highest fan growth of

4.63%.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

4.5%

5.0%

0K 500K 1,000K 1,500K 2,000K 2,500K

Gro

wth

%

Number of Fans

FAGE Total Greek Yogurt Dannon Yoplait Stonyfield Farm siggisdairy Liberte USA Oikos Greek Yogurt Chobani

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Oikos Greek Yogurt Chobani FAGE Total Greek

Yogurt

Dannon Liberte USA Stonyfield Farm siggisdairy Yoplait

United States Countries < 2% Mexico Greece Australia Other Countries United Kingdom Italy

Fans - Geography

Yoplait had the highest PTAT of 7.18% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

0K 500K 1,000K 1,500K 2,000K 2,500K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

FAGE Total Greek Yogurt Dannon Yoplait Stonyfield Farm siggisdairy Liberte USA Oikos Greek Yogurt Chobani

Conversations

Chobani published the greatest number of posts (99). Liberte USA had the highest average engagement with a score of 904.

0 20 40 60 80 100 120

0 100 200 300 400 500 600 700 800 900 1000

FAGE Total

Greek Yogurt

Dannon

Yoplait

Stonyfield Farm

siggisdairy

Liberte USA

Oikos Greek

Yogurt

Chobani

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Most Engaging Brand Postssiggisdairy

28-SEP-16, WED 12:00PM

Win a month of siggi's! To enter, like and

leave a comment below. We'll select one

winner at random ..

ENGMT. LIKES COMMENTS SHARES

1,000 2,490 2,615 72

Chobani

29-AUG-16, MON 8:00AM

It's never too early.

Yoplait

23-AUG-16, TUE 10:12PM

Back to school treat or a late night snack,

this? Vanilla Yogurt Mousse Dirt Cup with

our new? Greek ..


1,000 24,448 3,464 3,680


1,000 29,747 596 7,094

http://www.facebook.com/103484599690239/posts/1185751794796842



Most Engaging Brand Postssiggisdairy

18-AUG-16, THU 12:25PM

Want to win a month of siggi's? To enter,

like our page and leave a comment telling us

why you love ..

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 1,688 1,797 53 Positive

Chobani

08-AUG-16, MON 8:00AM

Delicious and proud. #NoBadStuff

Chobani

26-JUL-16, TUE 6:30PM

Only 10 days until America rallies behind

red, white, & blue. #NoBadStuff

ENGMT.LIKES COMMENTS SHARES SENTIMENT

1,000 51,399 508 2,436 Positive

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 51,070 576 1,563 Positive




Chobani's Facebook Page saw the highest number of Fan posts (932).

0 100 200 300 400 500 600 700 800 900 1000

FAGE Total Greek Yogurt

Dannon

Yoplait

Stonyfield Farm

siggisdairy

Liberte USA

Oikos Greek Yogurt

Chobani

Number of Fan Posts

Fan Posts

siggisdairy received the highest percentage of Positive Sentiment (60.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Yoplait

Stonyfield Farm

siggisdairy

Oikos Greek Yogurt

Chobani

Negative Neutral Positive

Sentiment Analysis

Oikos Greek Yogurt responded to the highest percentage of Fan posts (68.32%).

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0 500 1000 1500 2000 2500 3000

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

Yoplait Stonyfield Farm siggisdairy Oikos Greek Yogurt Chobani

Brand Responses

Chobani published the most with 99 posts.

9%

33%

18%

9%

1%

22%

7%

1%

siggisdairy Chobani FAGE Total Greek Yogurt Yoplait Dannon Stonyfield Farm Oikos Greek Yogurt Liberte USA

Share Of Voice – Volume of Posts

Chobani received the largest volume of Likes (1,038,438).

1%

87%

1% 10%

1%


Share Of Voice – Likes

Chobani received the largest volume of Comments (24,558).

19%

64%

2% 6%

1%

3%

2%

3%


Share Of Voice – Comments

Chobani received the largest volume of Shares (38,384).

1%

67%1%

28%

2% 1%


Share Of Voice – Shares

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