social media risk management & compliance - barbara krajnc

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Social Media Risk Management &

Compliance

Beograd, December 3, 2016

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Thank you, PRilika 2016

for ‘prilika’!

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Warm up

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Digital footprints

Account hacked?

# hijacked?

Fake news? Pre

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Digital footprints

“Think before you post.”

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#HasJustineLandedYet

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#cybercrime in connection with

@AssociatedPress Twitter account

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Source: Twitter

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# hijacking

#saponia

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#saponia

June 10 – viral video launched as part of a campaign for

washing powder….

….and on June 12, the crisis hits the road!

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#saponia

Source: MediaTool Kit

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https://www.facebook.com/suzibluzi/posts/10210542460413434 (page visited on Nov. 29, 2016)

A post on FB related to

Hofer Slovenija

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Hofer

Source: MediaTool Kit

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What’s compliance?

Adherence to the laws and regulations passed by official regulating bodies as well as general principles of ethical conduct. (Source: http://www.corporatecompliance.org/Resources/SCCEResources/ComplianceDictionary.aspx#c)

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What else is compliance?

! A guardian of future business

! A simple test of your actions

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Test your actions

! Decision tree (4 Qs) 1.  Is it legal? 2.  Is it ethical? 3.  Is it against our policies? 4.  Is it a bad idea?

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Risk index for Compliance

!  Accounting Fraud

!  Antitrust / Competition Law

!  Bribery and Corruption

!  Confidential Information

!  Conflicts of Interest

!  Consumer Protection

!  Document Management

!  Employment / Labor law

!  Environment / Protection

!  Working with Government

!  Harassment

!  Insider Trading

!  Licensing

!  Money Laundering

!  Political contributions / Lobbying

!  Privacy / Data Protection

!  Intellectual property

!  Sales & marketing

!  Taxes

!  Salaries

!  Workplace health & safety

!  Workplace relations & security

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Social Media

! Enterprise social networks (intranet)

! External social media

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Purpose of social media use

! Brand visibility

! Customer service

! Promotion of products or services

! Engagement (internal, employees, customers, business partners)

! Knowledge sharing

! Recruitment

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Users of social media

! Marketing

! Sales

! Communications

! Customer service

! IT

! HR

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Social Media Risk Management

! Risk Assessment

! Risk categorization

! Governance

! Policies, trainings, awareness

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Risk Assessment & Evaluation

!  Risk matrix ! Risk score = Impact x Likelihood

Significant O/G

Major O/G

Moderate O/G

Minor O/G O/G O/G

Slight

Slight Minor Moderate Major Significant

Likelihood (1- 5)

Imp

ac

t (1

- 5)

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Risk Categorisation

! Reputational

! Operational

! Financial

! Information security

! Regulatory Compliance

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Governance

! Social media stakeholders

! Structure & policies, approvals

! Processes ! monitoring & social listening ! metrics

! System (tracking, reporting, archiving)

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Walk the talk

! Policies !  Social Media Policy (structure, content) !  Privacy Policy

! Training & awareness ! campaigns (internal, external) ! advocates & reverse mentors

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What else?

! Crisis communications & management

! Cyber security !  http://map.norsecorp.com/#/

! Social media regulatory mix

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Cyber security ?

!  http://map.norsecorp.com/#/ (page visited on Nov. 29, 2016)

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Social media regulatory mix

Source: Social media Risk and Governance, P. Mennie, Kogan Page, p. 183)

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Key to success

! Know your business & corporate culture

! Know your audience

! Know your risks

! Adapt to changes

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Some useful resources

! ISO Standards !  ISO 19600 Compliance management systems

!  ISO 26000 Social responsibility

!  ISO 31000 Risk management !  ISO 27001 Information security management

!  ISO 37001 Anti bribery management systems

! SCCE (corporatecompliance.org)

! …or

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Get in touch with me☺

Barbara Krajnc [email protected]

@bakrajnc

http://si.linkedin.com/pub/barbara-krajnc/3/178/381

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