social media, risks, and policies for
DESCRIPTION
Overview of white paper, Social Media, Risks, and Policies for Associations, providing guidance in writing a social media policy. White paper available http://bit.ly/893ci4.TRANSCRIPT
SOCIAL MEDIA, RISKS, AND POLICIES FOR ASSOCIATIONS
Leslie T. White, CPCU, CIC, ARM, CRMCroydon Consulting, LLC
February 17, 2010
Association Network Exchange
http://bit.ly/tmoC0
Clarity over control . . .
If everyone involved knows the purpose of the organization’s social media initiatives – if each individual is clear about his or her role in achieving that purpose and the parameters in which they can participate – those social media initiatives will be that much more successful from the start.
Risk Assessment
Identify the risks Analyze the risks Prioritize
Risk Mitigation
Adopt policies Monitor the social web so you know what
people are saying Provide education on legal issues Provide education on social media
principles Update insurance coverages
Building Social Media Capacity
Monitor social web Develop social media strategy Assess & mitigate risks Appropriate insurance coverage Adopt policies & guidelines Interdepartmental social media
collaboration Education
Policy Characteristics
Built on trust Practical Designed to educate Without absolutes In plain language Friendly Consistent Prepare for mistakes Clear about process
Writing Tips
Pick one audience Refer to other organizational policies Forget about the tools Write more DO’s than DON’Ts Copy from folks who are making it work
Key Components
Preamble Main guidelines Conclusion
Main Guidelines
Personal responsibility Applicable organizational policies Confidential & proprietary information Intellectual property & link love Community & value Authenticity & transparency Exercise good judgment Write what you know Fixing mistakes Policy infractions & due process Productivity
Policies, Clarity & Making it Work
Cultural, organizational & individual shift Organizational collaboration – social
media is everyone’s responsibility Clarity of purpose instead of command &
control
Questions?
Thanks to Lindy Dreyer and Maddie Grant, CAE of SocialFish, LLC for allowing me to collaborate on this white paper. Visit their web site www.socialfish.org for more awesomeness on social media strategy and know how.
Leslie T. White, CPCU, CIC, ARM, CRMCroydon Consulting, LLCwww.croydonconsult.com Twitter: @ltwhiteEmail: [email protected] Risky Chronicles http://riskychronicles.wordpress.com/410-544-0913