Social Media ROI Sample Metrics

BRAND  AWARENESS  

Business  Metrics  Social  media  metrics  that  align  to  business  objec;ves    

What  is  the  brand’s  social  market  share?  

BRAN

D  AWAREN

ESS  METRICS  

Share  of  Voice   Reach  

Social  Reputa5on  Score  &  Share  of  Voice  Metrics    

CUSTOMER  ACQUISITION  

Business  Metrics  

Social  media  can  be  u;lised  throughout  the  sales  cycle.    However,  the  only  metric  that  will  interest  the  business  is  number  of  incremental  sales  achieved  

Social  media  metrics  that  align  to  business  objec;ves    

CUSTO

MER  A

CQUISITIO

N  METRICS  

Sales  metrics  

Social  Leads  passed  to  sales  team:  100  Social  Leads  closed:  10  

Value  of  leads  closed:  $30,000  

CUSTOMER  SATISFACTION  METRICS  

Business  Metrics  

Accurate  sen;ment  analysis  is  crucial  when  measuring  customer  sa;sfac;on    

Social  media  metrics  that  align  to  business  objec;ves    

CUSTO

MER  SATISFACTIO

N  METRICS  

Sa5sfac5on  Scoring   Customer  Sa5sfac5on  Metrics  

Sa5sfac5on  Metrics  

•  How  does  the  audience  feel  about  the  brand?  •  Track  the  reputa;on  of  every  business-­‐cri;cal  topic  and  sub-­‐topic  •  View  the  share  of  posi;ve,  neutral  and  nega;ve  sen;ment  per  brand/topic  •  Compare  against  compe;;on  for  greater  insight    

OVERALL  SEN

TIMEN

T  View  sen5ment  over  5me  

Sen5ment  for  Brand  A   Sen5ment  for  Brand  B  

Comparison  over  ;me  or  to  compe;;ve  brands  to  achieve  a  frame  of  reference  

MARKETING  METRICS  

Marke5ng  Metrics  Measure  and  boost  the  impact  of  social  ac;vi;es  with  key  audience  metrics  

Awareness,  Acquisi5on,  Ac5va5on  and  Sa5sfac5on  metrics    

Social  Media  Ac5va5on  

Social  Media  Acquisi5on    

•  How  are  regular  followers  turning  into  advocates?  •  How  much  of  the  audience  is  saying  posi;ve  things  about  the  

brand?    •  ︎How  effec;ve  have  recent  campaigns  been  at  producing  

advocates?    •  ︎Which  topics  have  the  most  passionate  and  excited  users?  

 

•  Awareness  -­‐  How  far  could  the  brand’s  message  spread?  •  Acquisi;on  -­‐  What’s  the  growth  of  the  community?  •  Ac;va;on  -­‐  How  successfully  are  we  engaging  with  the  

community?  •  Sa;sfac;on  -­‐  How  does  the  audience  feel  about  the  brand?  

•  Where  are  users  coming  from?  •  Which  segments  of  the  base  are  growing/shrinking?  •  How  is  total  base  broken  down  by  market  segmenta;on?  

 

Awareness,  Acquisi5on,  Ac5va5on  and  Sa5sfac5on  metrics      

•  Which  social  channels  reach  the  largest  poten;al  audience?  •  Which  topics  reach  more  users  on  specific  channels?  

 

Customer  Acquisi5on  and  Ac5va5on  report  

Measure  and  boost  the  impact  of  your  social  ac;vi;es  with  a  real-­‐;me  snapshot  of  key  audience  engagement  metrics.  

Compare  different  brands  share  of  voice  over  5me  

The  social  media  and  digital  marke;ng  experts  providing  social  media  analysis  repor;ng  services  and  tools