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Social Media ROI Sample Metrics

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  • Social Media ROI Sample Metrics

  • BRAND  AWARENESS  

    Business  Metrics  Social  media  metrics  that  align  to  business  objec;ves    

    What  is  the  brand’s  social  market  share?  

  • BRAN

    D  AWAREN

    ESS  METRICS  

    Share  of  Voice   Reach  

    Social  Reputa5on  Score  &  Share  of  Voice  Metrics    

  • CUSTOMER  ACQUISITION  

    Business  Metrics  

    Social  media  can  be  u;lised  throughout  the  sales  cycle.    However,  the  only  metric  that  will  interest  the  business  is  number  of  incremental  sales  achieved  

    Social  media  metrics  that  align  to  business  objec;ves    

  • CUSTO

    MER  A

    CQUISITIO

    N  METRICS  

    Sales  metrics  

    Social  Leads  passed  to  sales  team:  100  Social  Leads  closed:  10  

    Value  of  leads  closed:  $30,000  

  • CUSTOMER  SATISFACTION  METRICS  

    Business  Metrics  

    Accurate  sen;ment  analysis  is  crucial  when  measuring  customer  sa;sfac;on    

    Social  media  metrics  that  align  to  business  objec;ves    

  • CUSTO

    MER  SATISFACTIO

    N  METRICS  

    Sa5sfac5on  Scoring   Customer  Sa5sfac5on  Metrics  

    Sa5sfac5on  Metrics  

    •  How  does  the  audience  feel  about  the  brand?  •  Track  the  reputa;on  of  every  business-‐cri;cal  topic  and  sub-‐topic  •  View  the  share  of  posi;ve,  neutral  and  nega;ve  sen;ment  per  brand/topic  •  Compare  against  compe;;on  for  greater  insight    

  • OVERALL  SEN

    TIMEN

    T  View  sen5ment  over  5me  

    Sen5ment  for  Brand  A   Sen5ment  for  Brand  B  

    Comparison  over  ;me  or  to  compe;;ve  brands  to  achieve  a  frame  of  reference  

  • MARKETING  METRICS  

    Marke5ng  Metrics  Measure  and  boost  the  impact  of  social  ac;vi;es  with  key  audience  metrics  

  • Awareness,  Acquisi5on,  Ac5va5on  and  Sa5sfac5on  metrics    

    Social  Media  Ac5va5on  

    Social  Media  Acquisi5on    

    •  How  are  regular  followers  turning  into  advocates?  •  How  much  of  the  audience  is  saying  posi;ve  things  about  the  

    brand?    •  ︎How  effec;ve  have  recent  campaigns  been  at  producing  

    advocates?    •  ︎Which  topics  have  the  most  passionate  and  excited  users?  

     

    •  Awareness  -‐  How  far  could  the  brand’s  message  spread?  •  Acquisi;on  -‐  What’s  the  growth  of  the  community?  •  Ac;va;on  -‐  How  successfully  are  we  engaging  with  the  

    community?  •  Sa;sfac;on  -‐  How  does  the  audience  feel  about  the  brand?  

    •  Where  are  users  coming  from?  •  Which  segments  of  the  base  are  growing/shrinking?  •  How  is  total  base  broken  down  by  market  segmenta;on?  

     

    Awareness,  Acquisi5on,  Ac5va5on  and  Sa5sfac5on  metrics      

    •  Which  social  channels  reach  the  largest  poten;al  audience?  •  Which  topics  reach  more  users  on  specific  channels?  

     

  • Customer  Acquisi5on  and  Ac5va5on  report  

    Measure  and  boost  the  impact  of  your  social  ac;vi;es  with  a  real-‐;me  snapshot  of  key  audience  engagement  metrics.  

    Compare  different  brands  share  of  voice  over  5me  

  • The  social  media  and  digital  marke;ng  experts  providing  social  media  analysis  repor;ng  services  and  tools