social media search engines 10 may2011
DESCRIPTION
The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:Understand why we want to search and participate in the social mediaUnderstand what types of search engines are available on the public Internet that allow you to search social content.About Bill ChamberlinBill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.TRANSCRIPT
© 2011 IBM Corporation
Social Media 101: Social Search EnginesNew media = new search tools
Bill Chamberlin, Principal Client Analyst, Market Insights
4 May 2011
© 2011 IBM Corporation
IBM Market Insights
About This Presentation
This deck is meant for those interested in understanding how to use search engines to find social media/networking/computing content
A total of 52 Social Search Engines are provided in this deck.
URLs are hotlinked. When you are in screenshow, you can click on a link to be taken to the website.
2
© 2011 IBM Corporation
IBM Market Insights
Presentation Goals
This session will provide an overview of some search engines that help you find information in the social media.
We’ll discuss…
–Why Social Media?
– Search Tools and Search Engines
Guarantee: You will learn something new today!
3
© 2011 IBM Corporation
IBM Market Insights
Agenda and Objectives
4
Introduction
26 Social Search Engines
Understand why we want to search and participate in the social media
Understand what tools are available on the public Internet that allow you to search social content.
Appendix 26 additional Social Search Engines
© 2011 IBM Corporation
IBM Market Insights
Web 2.0 and new social media has opened up many new sources for communication and collaboration.
5
© 2011 IBM Corporation
IBM Market Insights
Social Media: The Shift from Corporate to Consumer Voice
Wikipedia Definition
Social media = the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
Integration of technology, social interaction, and the construction of words, pictures, videos and audio.
Social interaction results in the "building" of shared meaning among communities, as people share their stories and experiences.
source: Wikipedia
6
© 2011 IBM Corporation
IBM Market Insights
The Influencer Network Is Changing
Advertisers
Publishers
Media BloggersEditors
Journalists / Reporters
“Consumers turning to each other online is not a fad anymore. Companies opening up to customers isn’t that different from the risks associated with doing business every day,” -- Forrester Research
Industry Analysts Customers /
Consumers
Trusted Bloggers / Twitters / Social
Connections
Traditional Media
© 2011 IBM Corporation
IBM Market Insights
How I Use Social Search In My Daily Activities
Finding Information on:–Topics–People–Companies
Sharing Information / Testing Hypothesis:–Blogging / Micro-Blogging–Commenting / Discussing
Connecting with:–Subject Matter Experts–Community Leaders / Members
End Objective: Achieve My Career Goals!
8
© 2011 IBM Corporation
IBM Market Insights
Agenda and Objectives
9
26 Social Search Engines
Introduction Understand why we want to search and participate in the social media
Understand what tools are available on the public Internet that allow you to search social content.
Appendix 26 additional Social Search Engines
© 2011 IBM Corporation
IBM Market Insights
Index to Social Search Engines WikiPedia (encyclopedia) http://www.wikipedia.org/
SlideShare (presentations) www.slideshare.net/
Twitter (Microblog) http://search.twitter.com/
– Trending analysis http://trendistic.com/ and Profile search: http://tweepz.com/
– Monitoring / PublishingTools: http://tweetdeck.com and http://www.twhirl.org/
Bookmarks : Delicious http://delicious.com/ Digg http://digg.com/
LinkedIn (People ) http://www.linkedin.com/search , (Groups) http://www.linkedin.com/groupsDirectory
Facebook (People, Groups, Companies) - http://www.facebook.com/search/
Blogs: – Google http://blogsearch.google.com/blogsearch/advanced_blog_search
– IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/
– Technorati (Blogs) http://technorati.com/search?advanced
Comments: BackType: http://www.backtype.com/
Forums / Boards - http://boardreader.com/
Q&A = Quora http://www.quora.com and LinkedIn = http://www.linkedin.com/answers ,
Aggregators : Spy http://spy.appspot.com/ and Daymix http://daymix.com/
Videos: Google http://video.google.com/ and VideoSurf http://www.videosurf.com/
Podcasts: iTunes http://www.apple.com/itunes/podcasts/ and Podcast Search http://www.podcastsearchservice.com/
Images: Flickr http://www.flickr.com/search and Google http://images.google.com/advanced_image_search10
Note: 26 other tools provided in
the appendix
© 2011 IBM Corporation
IBM Market Insights
Wikipedia = Crowdsourcing an encyclopedia
11
http://www.wikipedia.org/
• Users contribute text that defines a topic.
• Bibliography and related links for each topic searched.
© 2011 IBM Corporation
IBM Market Insights
Slideshare helps you find ppt and pdf presentation decks
12http://www.slideshare.net/
Users can share, rate, and comment on any presentation that has been uploaded
© 2011 IBM Corporation
IBM Market Insights
Use Twitter Search to find new reports, articles, and blogs. You can also find subject matter experts.
13 http://search.twitter.com/
© 2011 IBM Corporation
IBM Market Insights
Find people to follow with Tweepz
14
http://tweepz.com/
© 2011 IBM Corporation
IBM Market Insights
Trendistic can help you identify trends in Twitter topics
15 http://trendistic.com/
© 2011 IBM Corporation
IBM Market Insights
Twhirl and TweetDeck are two popular Twitter tools
16
http://tweetdeck.com and http://www.twhirl.org/
© 2011 IBM Corporation
IBM Market Insights
Search Bookmarks via Delicious
17Delicious http://delicious.com/
© 2011 IBM Corporation
IBM Market Insights
Search Bookmarks via Digg
18Digg http://digg.com/
© 2011 IBM Corporation
IBM Market Insights
Find people at a certain company via LinkedIn People Search
19LinkedIn (People ) http://www.linkedin.com/search
© 2011 IBM Corporation
IBM Market Insights
LinkedIn People Search is a powerful search tool
20(People ) http://www.linkedin.com/search
© 2011 IBM Corporation
IBM Market Insights
Find a community via LinkedIn Group Search
21 (Groups) http://www.linkedin.com/groupsDirectory
© 2011 IBM Corporation
IBM Market Insights
Facebook search can help you find people and groups related to your research project.
22
© 2011 IBM Corporation
IBM Market Insights
Google Blog Search
23
http://blogsearch.google.com/blogsearch/advanced_blog_search
© 2011 IBM Corporation
IBM Market Insights
Google Blog Search Results for “Social Media Marketing”
24
© 2011 IBM Corporation
IBM Market Insights
IceRocket is a popular blog and social search tool
25IceRocket http://www.icerocket.com/ and trends - http://trend.icerocket.com/
© 2011 IBM Corporation
IBM Market Insights
Technorati Search helps you find blogs and other social sources
26Technorati (Blogs) http://technorati.com/search?advanced
© 2011 IBM Corporation
IBM Market Insights
Backtype can be used as a comment search tool
27 BackType: http://www.backtype.com/alerts
© 2011 IBM Corporation
IBM Market Insights
Backtype is transforming it’s business model to focus on analytics
28 BackType: http://www.backtype.com/
© 2011 IBM Corporation
IBM Market Insights
BoardReader searches Forums and Boards
29 http://boardreader.com/
© 2011 IBM Corporation
IBM Market Insights
BoardReader Advanced Search
30 http://boardreader.com/
© 2011 IBM Corporation
IBM Market Insights
Quora is a social platform for Questions and Answers
31 http://www.quora.com
© 2011 IBM Corporation
IBM Market Insights
Search Q&As via LinkedIn Answers Search
32 (Answers ) http://www.linkedin.com/answers
© 2011 IBM Corporation
IBM Market Insights
Spy is a social media listening tool
33
Spy http://spy.appspot.com/
© 2011 IBM Corporation
IBM Market Insights
Daymix aggregates content from many social sources
34 Daymix http://daymix.com/
© 2011 IBM Corporation
IBM Market Insights
Google advanced video search can help you narrow down your results
35
http://video.google.com/videoadvancedsearch
© 2011 IBM Corporation
IBM Market Insights
Google Video Search
36 http://video.google.com/videoadvancedsearch
© 2011 IBM Corporation
IBM Market Insights
VideoSurf helps you find videos, which can lead you to experts and their content (blogs, presentations, tweets, etc.
37
VideoSurf http://www.videosurf.com/
© 2011 IBM Corporation
IBM Market Insights
iTunes Store has a Podcast search engine.
38iTunes http://www.apple.com/itunes/podcasts/
© 2011 IBM Corporation
IBM Market Insights
Flickr searches photos, which can lead you to people and their content.
39 Flickr http://www.flickr.com/search
© 2011 IBM Corporation
IBM Market Insights
Google has a search engine just for photos.
40http://images.google.com/advanced_image_search
© 2011 IBM Corporation
IBM Market Insights
In Summary
The social media offers new ways to share information– Blogs / Microblogs– Communities– Discussion Forums– Video, Audio, Images
Thus, we need new ways to search
41
© 2011 IBM Corporation
IBM Market Insights
Agenda and Objectives
42
Appendix
Introduction Understand why we want to search and participate in the social media
Understand what tools are available on the public Internet that allow you to search social content.
26 Social Search Engines
26 additional Social Search Engines
© 2011 IBM Corporation
IBM Market Insights
Additional Social Search EnginesPost Rank: http://www.postrank.com/main Search for blogs on particular topics and see top blogs in each category based on reader comments and social sharing.
Twazzup http://www.twazzup.com/ gives you real time status updates from Twitter based on keyword search. It formats the results in groupings of related hashtags, links, pictures, tweets, top influencers, and highlights
Topsy http://topsy.com/ is a Twitter-based search engine. See the latest, most tweeted stories based on your keyword as well the most influential Twitterers on that keyword.
Kurrently http://www.kurrently.com/ is a simple real-time search engine that pulls the latest updates from both Twitter and Facebook for your keyword searches.
Booshaka http://www.booshaka.com/category presents you with a list of the most popular Facebook pages in a variety of categories based on number of likes, comments, and how current the status updates are. You can search for particular keywords as well and see the most recent items including those keywords.
43
© 2011 IBM Corporation
IBM Market Insights
Additional Social Search EnginesBlinkx http://www.blinkx.com/ is an interesting video search engine. It returns top results and provides the user with a playlist of preview videos, starting with the recommended result.
MetaTube http://www.metatube.net/ is a video search engine that pulls from over 50 video networks.
4sqsearch http://www.4sqsearch.com/ lets you search venues by location and even specify that you only want venues that have had a certain number of check-ins.
Social Mention http://socialmention.com/ searches everything – blogs, microblogging sites, social networks, social bookmarks, comments, events, videos, images, audio, Q&A (like Yahoo Answers). You can filter results based on type of source, sentiment, keywords, users, hashtags, and sources with the options in the left sidebar.
Whos Talkin http://www.whostalkin.com/ searches a wide range of social sites, including blogs, microblogging sites, social networks, video networks, image sites, forums, and more.
44
© 2011 IBM Corporation
IBM Market Insights
Additional Social Search EnginesGoogle Updates http://www.google.com/#hl=en&prmdo=1&tbs=mbl%3A1&q=keyword is Google’s status search site. The updates results start on the current day and refresh as new updates come in. You can back up to the month and use the bar to get a specfic date and time. Since it is Google, you can use site:domain.com in your query. For example:
site:friendfeed.com for FriendFeedsite:google.com for Google Buzzsite:facebook.com for Facebooksite:twitter.com for Twitter
Bing Social search http://www.bing.com/social/ pulls status update from Twitter and Facebook. When you search a keyword, you will first see public updates in real time at the top, as well as shared links for the keyword underneath which even shows the number of people who have shared a link on Facebook..
Addict-o-matic http://addictomatic.com/ provides real-time searches for latest news, blog posts, videos and images from a number of different sources.
45
© 2011 IBM Corporation
IBM Market Insights
Additional Social Search EnginesJoongel http://www.joongel.com/ Unique and different search engine takes into account the geographic location of the user and traffic ranking analysis from Google, Hitwise, Compete, Comscore, Nielsen//Netratings, Quantcast and others.
Surchur http://surchur.com/ pulls from many sources to provide an extensive list of trending topics and things about to become hot.
Replyz.com http://replyz.com displays a real-time searchable stream of the questions people are asking across the real-time Web or on the @replyz twitter id. The site also provides users the the means to respond to those asking questions.
46
© 2011 IBM Corporation
IBM Market Insights
Additional Social Search Engines
48ers http://www.48ers.com/ focuses more on the collective reactions of individuals to news events in real time, pulling from posts in Twitter, Facebook, Google Buzz, Digg and Delicious
Blekko http://blekko.com/ asks users to users to help it filter out the irrelevant sites across the Web and identify the best links by "slashing" them . Editors help rank the top sites for different categories - or slashtags - such as baby and pediatrics. Those are then used to help determine the top results for an online query.
Omgili http://omgili.com/ searches forums and returns results from communities, message boards, discussion threads about any topic.
47
© 2011 IBM Corporation
IBM Market Insights
Additional Social Search EnginesSamepoint http://www.samepoint.com/ is a real-time social media search engine that monitors conversations taking place across the major social media platforms.
almost.at http://almost.at/ a unique real-time search engine that focuses on pulling in tweets that are happening around events. Almost.at aims to have people who are actually on location reporting back to the larger community.
Sency http://sency.com/ Do a search and the results page only offers two options: the latest tweets about your query and today’s most popular links related to your query.
Qwerly http://qwerly.com/ Qwerly is a whois for Twitter. The site allows you to enter any Twitter username and get back a page with that person’s other profiles, like Facebook, LinkedIn, Foursquare, Plancast and many, many more http://qwerly.com/
48
© 2011 IBM Corporation
IBM Market Insights
Additional Social Search EnginesNachofoto http://nachofoto.com/ Nachofoto is a Semantic Time-based Vertical Image Search Engine. It is a real-time image search engine with a focus on trending topics and rising search terms..
Silobreaker http://www.silobreaker.com/ provides a search service for news and current events with relational analysis and explanatory graphics.
LeapFish http://www.leapfish.com/ provides multi-media and real-time search aggregator that retrieves results from other portals and search engines, including Google, Bing and Yahoo!, and also search engines of Blogs, Videos etc
49