social media selling & roi -kristy honsvick deck
TRANSCRIPT
![Page 1: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/1.jpg)
Shift Your Marketing into Overdrive:
Maximizing Your Social ROI with Minimal Effort
![Page 2: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/2.jpg)
• Marketing and Administrative for 15 years
• Work with teams all over the country managing their social media
• Love social media, especially LinkedIn
• Other services Admin Ease offers:
• social media training, support & management
• drip campaign creation• virtual assistant• blogging
About Kristy
![Page 3: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/3.jpg)
1.Where to play2.Frequency3.Content4.Graphics5.Engagement6.Pay to Play7.Ads
Maximizing your social ROI
![Page 4: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/4.jpg)
https://www.youtube.com/watch?v=jottDMuLesU
![Page 5: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/5.jpg)
Where to play
![Page 6: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/6.jpg)
Where to play• Twitter• 2nd largest B2B platform• 289 Million active users• Currently 140 characters per
post (Q2 will be 10K)• 500 Million tweets a day
(9,100 second)• Nearly equal gender
demographic• Top age demographic is 30-
40
![Page 7: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/7.jpg)
Where to play• Facebook
• 1.6 Billion+ Active Users• 1 Million links are shared
every 20 minutes• 1 in 5 page views in the US
is on Facebook• 30% of users are age 25-34• 23% of users check in 5+
times a day• 2016 – year of video for
![Page 8: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/8.jpg)
Where to play•LinkedIn
• Largest professional network
• 440+ Million members• Core users: ages 30-49,
well educated• 79% of users are male• Used in over 200
countries and in 20 languages
![Page 9: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/9.jpg)
Success Workshop
Top strategies for paid and organic sides of LinkedIn
Tuesday, March 22nd in SLC
8am to 11:30am
2 ½ hours of content
1 hour workshop
REGISTER: bit.ly/LinkedInSuccessWorkshop
![Page 10: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/10.jpg)
Other notable platforms• SnapChat
• 100 MM users• 9,000 snaps per second• 60% of users are
millennials• Pinterest
• 100 MM users• Buyable pins• 33% men
• Instagram• Fastest growing platform• 400 MM users• 90 MM photos posted a
day• 15x more engagement
than any other platform
![Page 11: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/11.jpg)
Post as often as you have ENGAGING, ENTERTAINING, and
USEFUL content to share.
• Twitter – top brands post 5-10x a day• Facebook – 2-4x a day• LinkedIn – 1x a day (M-F)
Frequency
![Page 12: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/12.jpg)
Content
•Content is King!•Encourage engagement•Needs to be valuable, relevant, and consistent
•Stagger posts across platforms•Hashtags
![Page 13: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/13.jpg)
Content
• Twitter• Current events• Live Event feed• Re-tweet from
top followers• Use hashtags to
discover conversations, then offer your opinion
• Facebook• Keep it light and
fun• Use video• Memes• Behind the
scenes
• LinkedIn• Industry insights • Company news• LinkedIn Pulse
80% service / 20% sales
![Page 14: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/14.jpg)
Graphics
• Images bring out emotion• Instant connection to people•Graphics tell their own story•Canva (Guy Kawasaki)
![Page 15: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/15.jpg)
Engagement• “Content is King, but
ENGAGEMENT is Queen.” Mari Smith
• Response Time • Engage daily (respond, post,
ask questions, comment, like, etc.)
• Follow top contributors. Know what’s going on in your industry.
![Page 16: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/16.jpg)
Pay to Play• Advertisers are shifting their marketing
budgets
![Page 17: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/17.jpg)
Pay to Play
• Ads are prioritized• Facebook Ads
• Target based on behaviors, not just interests
• Upload email list• Demographic options are robust
![Page 18: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/18.jpg)
Mobile• Mobile has become the PRIMARY
screen for social users• Mobile traffic took over desktop
traffic in US & Japan in 2015• 80% of internet users have a smart
phone• 14% of people won’t do business
with a company that doesn’t have a mobile site or app
• Bottom line: Mobile needs to be part of your strategy!
![Page 19: Social Media Selling & ROI -Kristy Honsvick deck](https://reader035.vdocument.in/reader035/viewer/2022062523/58f00edc1a28ab8b3e8b45cb/html5/thumbnails/19.jpg)