SOCIAL MEDIA

SERIES

MIKE HOY, MORTGAGE CONSULTANT

• Mike Hoy is your Dedicated MortgateConsultant from Marketplace Home Mortgage

• We have many great mortgage solutions available!

Financing Choices & Solutions

• Purchase & Refinance Loans

• • Low-to-No Down Payment Programs

• • Interest Only Programs

• • New Construction

• • Debt Consolidation

• • Second Mortgage Loans up to $1,200,000

• • Reverse Mortgage Purchase

• • VA Loans

• • FHA down to 580 Credit Score

• 203(lk) Rehab Program

• Jumbo Financing: 90% LTV, No MI, 680 Credit Score

• Foreign National Loans up to $5,000,000

• First and Second Mortgage Combo to Avoid MI Max CLTV 90% Primary and 2nd Home

• 95% Primary Home Single Family Residence & Condo

• 90% LTV 2nd Home

• Recently out of Bankruptcy, Foreclosure, Short Sale

• • Unwarrantable Condos

• • Investor Loan Product Take Title in LLC

What is Pinterest

What is Pinterest

Why Pinterest?

Why Pinterest?

Why Pinterest?

Why Pinterest?

Why Pinterest?

Why Pinterest?

Why Pinterest?

Who is on Pinterest?

• 70 million active users on Pinterest

• Nearly ¼ of commercial traffic is driven by Pinterest

• 80% are women

• There are only 984 realtors using Pinterest for business!

How to get started?

How to get started?

What a business account can do

Analytics

Must verify your website for this resource

Rich Pins

Add extra details to your pins (products and places)

Same look as personal but custom bio and board types

1. Establish Social Media Goals

Maybe it’s…

• Building brand awareness

• Increasing audience engagement

• Driving traffic to your website

• Acquiring new clients

• Entertaining, teaching and inspiring your audience

2. Who is your target market?

• Determine who you want to reach on Pinterest

• What is your ideal prospect profile?

• Do you know where and how to target them?

• Use strategies to gain a deeper understanding of their needs, problems, interests, etc.

3. Understand how your competitors use Pinterest

• Investigate how they are interacting with their customers

• What can you do differently, new, better, faster…?

4. Access to Copyright free images

• Hire a photographer

• Free trial membership to Big Stock Photo

• Hire a graphic artist

• Create your own images using Pic Monkey

5. Determine your human resources

• Make sure you have the time and resources for this marketing strategy.

• It requires commitment and effort.

• Who will create your images or videos?

• Who will pin your content?

• Who has the know-how?

• Who has the time?

6. Create a social media calendar

• Determine the frequency of pins

• Stick to a regular schedule – be consistent

• Stick to the best times to pin for the best way to get in front of followers

When to pin?

8. Promote your Pinterest account

• Encourage customers and prospects to join you on Pinterest.

• Include your social media icons on your website, e-mail signatures, marketing materials etc.

9. Measure Results

• Establish metrics that reflect your business goals

• Decide how often you want to monitor your results

• It is important to check what efforts are working and what isn’t

Why Pinterest?

Pinterest

How do I Use Pinterest Correctly?

• More about engaging your followers and building trust

• Branding you as expert on ALL things Real Estate

• Think about not just selling of homes, but all things home living

• REMEMBER: The point is to post something that will prompt your followers to re-pin the image. • If the image doesn’t inspire you can forget about it inspiring anyone

else.

• BE HUMAN • No one likes a RE ROBOT

What Do I Include When Pinning?

• Post new images or re-pin

• Description • Keywords #####

• Include price of home on listings. If you use dollar sign, pinterest will automatically add a price banner to the image

• Link• This is where the image will take the user when it is clicked.

• Board• You will be given a drop down menu of all of the boards you have created.

Simply choose the one that is the best fit for what you are pinning.

What Should I Pin?

• Home Listings • Create a separate board per listing if you are really wanting to

capitalize on the opportunity, or sort your listings by key features (E.g. homes with pools, Modern living, Family Friendly)

• Neighborhood Information• Make a board for each community you work in. Make the

boards about events, restaurants and shopping in that area. Show off your area expertise.

• Team Photos• Interior Design Inspiration •Home Renovation Projects

10 GREAT Ideas for Using Pinterest

What Should I Pin?

What Should I Pin?

What Should I Pin?

What Should I Pin?

What Should I Pin?

What Should I Pin?

What Should I Pin?

What Should I Pin?

What Should I Pin?

What Should I Pin?

Boards to Attract Buyers

• Home Decorating and Inspiration. Put together a board with a collection of rooms designed by famous designers.

• My Dream Home. Almost everyone on Pinterest has a “Dream Home” board, and your job is to find pictures that your followers will want to add to theirs. Think massive walk-in closets, stunning built-in pools, and homes with curb appeal to leave anyone drooling.

• Best Kid Room Ideas. A simple concept to find and an even easier one to gain you some repins.

• Outdoor Living. Photos of lush waterfalls, stellar decks, and anything that would make a potential buyer jealous.

• Style-themed boards. Make one with contemporary decor, another with traditional, and another with country living.

Boards to Attract Sellers

• Capitalizing on Small Spaces. Ideas for people to make the most of their space, like multipurpose furniture ideas, and tips and tricks to using color.

• DIY Weekend or Home Improvement Projects. Like adding a built-in bookshelf to the office or tips for repainting a bedroom.

• Organizing Inspiration. Pinterest fans love creative organization ideas, so why not make a board about it?

• Repurposing Ideas. Another popular theme on Pinterest: People love to make new things from old things and then brag about it.

• Tips for Staging. Pin images that show the ideal way to stage a home for sale.

• Community Boards

Pinterest Image Optimization (PIO)BEST PRACTICES

Timing of Pins

Include A Description, Link & Call-To Action

Pin It Button & Bookmarklet

Add Pricing & Hashtags

Creative Board Names & Captions

John Murdock, Marketing Coordinator

Don’t Forget to Visit:

premiereplus.johnmurdockmarketing.com