social media session cba polen
DESCRIPTION
This is a presentation I made for one of my clients about how we can leverage Facebook for recruiting.TRANSCRIPT
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Social Media, What it is –
How we can leverage it A presentation from Roy Andre Grønli to CBA Formidling
3 September 2011
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Agenda
• What Social Media is
• How CBA leverage Facebook
• How we can become successful
• Goals & Results
• Get more business from Social Media
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Social Media:
A place where people can
communicate on the internet
(Yes, it can be that simple)
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Why Social Media?
• Trends in Social Media
–Social Media are more used than mail*
–69% of all internet users are active on Social Media**
–1 in 3 Norwegians uses Social Media when they search for jobs***
• We can reach out to peoples personal / professional networks
• It is here to stay!
• It is modern and gives more bang for the buck than regular media
*Forrester Research 2008
** Nielsen Online 2009
*** Xtra Personell 2011
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BUT MOST IMPORTANT:
Good people knows one an other
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FACEBOOK APP AT THE HOME PAGE
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THE APP
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WORK@
Taking Social Media recruitment to the next level
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Keeping Your Jobs Top Of Mind
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Making It Simple To Share Open Positions
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And Generating Instant Referral Applications
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SUMMARY
• Cool App
• Reach peoples networks
• Drive job seekers from Social Media
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TOMMELFINGERREGEL The Facebook Page
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Goals and Results
• Branding of CBA
• Keep workers longer
• Drive more applicants
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Set a strategy Re build the
Facebook page Make the
Facebook App
Invite candidates and have a Kick Off
campaign
Goals