social media short course
TRANSCRIPT
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Social Media Short
CourseJarrett Smith
President, Maximize Social Media
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What is Social Media?
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Any highly interactive place online
where people can easily create, share,
discuss, and/or modify content.
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Any highly interactive place online
where people can easily create, share,
discuss, and/or modify content.
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It‟s only for kids.
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2005 2006 2007 2008 2009 2010 2011
Social Networking Usage by Age Group 2005-2011
18-29
30-49
50-64
65+
Source: Pew Research Center http://pewinternet.org/~/media//Files/Reports/2011/PIP-SNS-Update-2011.pdf
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FACEBOOK AT A GLANCE
Total U.S. Users: 166, 029, 240 (as of 9/30/12)
U.S. Penetration Rate: 52%
Users Aged 25+: 62%
Average Visits Per Month: 40
Average Time Per Visit: 23 minutes
Sources: Mashable http://mashable.com/2012/03/09/social-media-demographics/ Internet World Stats http://www.internetworldstats.com
Check Facebook http://www.checkfacebook.com/
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It‟s not the “real” world.
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It‟s shallow
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Start small.
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Build your audience
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1. Share great stuff that people actually want to see.
2. Put links to your social profiles on your website.
3. Put a link in your email signature.
4. Create a “vanity” URL (www.facebook.com/AwesomeChurch)
5. Put QR codes on flyers, bulletins, pamphlets, stickers, etc.
6. Consider a modest Facebook ad campaign (esp. Sponsored Story)*
7. Blast your email list.
8. If you must, invite your friends.
*Sorry, I couldn‟t help myself.
Build Your Page (for FREE)
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Slick Tricks to Rock FB Like and
Agency (or Better)
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Your new best friend.
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Your other new best friend.
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Instacool.
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Fun
Brief
Authentic
Consistent
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What if someone‟s a jerk?
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Treat it Like It‟s Public (it is)
1. Ask yourself: Is the more than baseline, ambient jerkiness?
2. Take it off-line ASAP. ( “Why don‟t you call me so we can talk about
it?” )
3. Stay composed.
4. If in doubt, don‟t respond.
5. Kick „em out if you have to. (aka. delete and ban)
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#AwesomeFreeStuff
PIMP YOUR PROFILE
Offerpop.com
Involver.com
Instagram Feed: https://lonelybrand.com/blog/how-to-add-instagram-to-your-brands-facebook-page/
CANDY FACTORY
PicMonkey.com
QR Codes: http://zxing.appspot.com/generator/
FB Social Plugins:https://developers.facebook.com/docs/plugins/
GET A DECENT WEBSITE
SquareSpace: http://www.squarespace.com/
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#AwesomeButNotFree
GET A REAL WEBSITE
WordPress Site Development: http://rachaelbutts.com/
BECOME AN FB PRO
Amy Porterfield: http://www.amyporterfield.com/
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Q&A