social media solutions for travel
TRANSCRIPT
Bruce [email protected]@brucemartin
Social Media Solutions for TravelThe latest trends and hottest tips to benefit your business
These slides are from an original presentation by Bruce Martin at Arabian Travel Market, Dubai, May 2015
Ginger Juice Social Media…Some of our clients…
Visit www.gingerjuice.co.uk for a full list & case studies
Making Social Media Work for YouWhy is social media important?Where should we be posting? What should we say?When should we say it?How do we get noticed?Who knows what’s coming next?!
is social media important?
© Ginger Juice 2015
Social media can spark interestat the start of the customer journey and remove doubtat the end – Bruce Martin 2015
WHERE?should you post?
Audience Advertising Web Traffic eCommerce
is great because…
WHAT?should you post?
No-one likes Cold Calls or Spam
so avoid promotional posts
Facebook said this in November 2014
People told us they wanted to see more stories from friends and Pages they care about, and lesspromotional content.
What should you do?•Be helpful & informative
•Be generous (share some ‘secret sauce’)
•Be fun
•Be responsive
•Be passionate
•Be human
Think MobileThis video was featured in the live presentationhttps://www.youtube.com/watch?v=jdpQir1sqiQ
of social media time is spent on mobile devices
Digital Marketing Magazine 2015
60%
Create ’Scroll Stoppers’
Scroll Stoppers: Images
Blog posts with images receive 94% more views
Facebook posts with an image get 100% more shares
Tweets with an image get 28% more retweets
Buffer 2015
The power of the online image! >
Scroll Stoppers
•Mobile friendly
•Use great images
•Avoid long text
•Be clear
• Free
• Easy to use
• Huge range of $1 images
Great Graphics With Canva
www.canva.com
TIMING
When to post?•Post when your customers are online
- not when it suits you
• late afternoons, evenings, weekends- not mornings
•Schedule your posts < try “BufferApp”
When Travel Gossip’s 6,000+ Twitter followers are online …
Post times of a leading travel supplier in 2014 …
• Facebook has changed
• Only 5%-10% of your fansmight see your posts
• Build a relevant audience
• Don’t be ‘busy fools’
• Post less, but post smart
• Boost important or good posts
Micro Advertising
• Delivers Facebook newsfeed posts to only your email database
• Great for event marketing & engaging warm leads
Custom Audiences
Retargeting
© Ginger Juice 2015
Boost Posts Superb value!
Twitter Competitions
• Our competition for Motel One was a huge success
• £200 outlay
• 217,000 real impressions
• 5,000+ tweet engagements
Contact us on [email protected] see how we can bring similar results to your business!
HOT Twitter tip: Cards8,000+ impressions for £0.00 – seriously! Ask us how
Who knows the future?
EmergingTrends inSocial Media
Social TV
• Event coverage• Product launches• Q&A• Exclusive access• Live travel viewpoints
Video Power
NZ Dronie video:https://www.youtube.com/watch?v=DdPmc0RflHo
Social Advertising
$23 billion in 2015
In-Social PurchasesBuy Buttons For Travel?
• Flights• Hotels• Insurance• Tours• Food
Platforms MatureSnapchat100 million monthly active users400 million snaps sent per day
Snapchat Discover - a “storytelling format that puts the narrative first”.
Platforms MatureInstagram300 million monthly active users1 billion ‘likes’ per day
Disney 1.6mAustralia 1.3mDubai 830kEmirates: 456k
Mexico 7kKuoni 2kRezidor 1.7kIHG 0.5k
Advertising coming soon!
Why social media?Where should we be posting? What should we say?When should we say it?How do we get noticed?Who knows the future?
