social media speaker series part 1
DESCRIPTION
Social media is not a replacement of previous forms of communication. Keep doing those things you used to do, social media is just another tool. The strength of social media is that it can empower your audiences to participate in your communication and brand development….hopefully in a good way.TRANSCRIPT
NAHO Speaker Series
Social MediaPart 1 An Introduction
Mark Buell&
Trevor Eggleton
December 15, 2011
Today’s Agenda
1. Overview: What is social media?2. Social media platforms. 3. How do I get started?4. Strategy development.5. Case Study6. Other?
Objectives
1. How to use social media wisely2. Create communities of interest/champions.3. Consistent messaging.4. Other?
What is Social Media?
Broadly speaking, it’s: • Building communities.• Tapping into the potential of large groups of
like-minded people. • Making the world smaller.
This is what social media really is:
'There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.‘ - Janis Krums via Twitter
A voice…A voice…
Just broke my phone. Help me out, @telus.
The #worstservice is @Telus stuck in a contract ! The future is not friendly #telus #telusstinks
Kudos to Claire at the Metrotown @TELUS store. Fantastic service. Thanks!
A thought about Laurier bike lane: it should be a bike lane from 6-9 am & 3-6 pm & parking rest of the time. #ottcity #ottawa
@trevoreggleton How do you find the intersection treatments and signal timing along the route?
@Hwy418 Pretty good, so long as you keep a decent speed. It's incentive. I like the green corridors at intersections. A reminder to cars.
Five Things Social Media is Not!
1. Easy
2. About Technology
3. Free
4. For Everyone.
5. This…
Who uses Social Media?
What are they Using?
Some Key Social Platforms
Listening
• Free and $$$ tools.
What are people talking about on-line?Google Insights for Search
What are people talking about on Twitter?Twitter searchTwitter realtimeTwitscoopHashtags.org
On Blogs?Google blogsBlog pulseTechnocrati
Blogs
or Somebody else’sYour own
Micro-blogging
Social Networking
Social Networking
Video Sharing
SlideShare
Wikis
What to use when?
Web PresenceWeb Presence
Evaluation
Evaluation
Welcome to your world
• Not just the teens• Not just the “geeks”• Not just the Net generation• Not just the summer student• Not just the Communications Officer
Who are Aboriginal Peoples?
• 48 per cent of the FN/I/M population is aged 24 and under compared to 31 per cent of the non-Aboriginal population.
• Half of the:>Inuit population is 22 & younger >First Nations population is 25 & younger >Métis population is 30 & younger
What is could be…
• Volunteer engagement.• Awareness raising.• Public education.• Fundraising.• Other? (a specific project?)
And have fun with it!
Thank you.
Mark E. Buell Trevor Eggleton E-mail: [email protected] E-mail: [email protected] Twitter: @mebuell Twitter: @trevoreggleton