Social Media Statistics

Copyright © 2012 Adcorp Australia

A Monthly report on Social Media Statistics in our region

Copyright Adcorp 2012

SOCIAL MEDIA STATISTICSFor Australia and New Zealand as Reported in July 2012.

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Social Media Statistics

Copyright © 2012 Adcorp Australia

Why are Social Media statistics important to keep on top of?

1. To tells us where people are online.

As an advertising agency we want to know

where people are, so that we can engage

people in the most effective way.

2. To shows us the current trends in social media.

• What are the popular sites?

• Which are the fastest growing sites?

• Which sites are losing users, the fastest?

We can also discover how users interact with

the platform; is it just a quick check to see

what’s happening while they are out and

about or do they login for 20 minutes.

3. To predict where the next big thing will come from.

With this knowledge we can gain useful

insights and offer our clients the most up to

date and innovative solutions.

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Social Media Statistics

Copyright © 2012 Adcorp Australia

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What are the most popular Social Media platforms in our region this month?

• Blogspot is ranked in 3rd position in Australia even with a 10,000 user decline, pushing LinkedIn and Twitter down the list. This is a reflection of the current blogging culture as WordPress and Tumblr also rank well.

• Bebo isn’t on Australia’s list at all, but it ranks 12th for New Zealand. According to Google Adplanner Bebo in Australia has only 52,000 users.

• Is New Zealand still making the switch between previously popular platforms like Bebo to Twitter and Facebook? Both Twitter and Facebook have experienced massive growth in the last 6 months in New Zealand.

Top 15 Social Media Sites July 2012

Australia % Of AUS Population

New Zealand % Of NZ Population

1 Facebook 11,008,520 48.48% Facebook 2,600,000 58.57%

2 YouTube 11,000,000 48.44% Youtube 2,400,000 54.07%

3 Blogspot 4,010,000 17.66% Linkedin 540,000 12.16%

4 LinkedIn 2,200,000 9.69% Twitter 350,000 7.88%

5 Twitter 2,114,000 9.31% WordPress 320,000 7.21%

6 WordPress 1,600,000 7.05% Tumblr 270,000 4.05%

7 Tumblr 1,200,000 5.28% Flickr 180,000 4.05%

8 TripAdvisor 1,060,000 4.67% Blogspot 160,000 3.60%

9 Flickr 820,000 3.61% Pinterest 150,000 3.38%

10 Pinterest 620,000 2.73% TripAdvisor 110,000 2.48%

11 Google Plus 600,000 2.64% MySpace 64,000 1.44%

12 Instagram 475,000 2.09% Bebo 52,000 1.17%

13 MySpace 390,000 1.72% StumpleUpon 27,000 0.61%

14 Reddit 150,000 0.66% Reddit 32,000 0.72%

15 StumbleUpon 130,000 0.57% Instagram 14,000 0.32%

** Google+ no data ** Google+ no data

Social Media Statistics

Copyright © 2012 Adcorp Australia

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How much time did we spend on Social Media platforms in our region this month?

• Australians spend considerably more time then New Zealanders on Facebook, whereas New Zealanders spend more time on Reddit.

• Myspace and Bebo still manage to grab the Kiwi’s attention for longer than Aussies.

• Social media in New Zealand is still experiencing a massive growth period with people joining Facebook and Twitter, whereas Australian users have been comfortable with these platforms for a while now and are even starting to venture out, exploring novel platforms such as Pinterest and TripAdvisor.

• Unfortunately we could not gain data on Google plus and this data is something to keep a look out for in the next few months as they surpassed 100 million users in February at a rate that if it holds steady will see 400 million users by the end of the year.

Average Time Spent on Social Media Sites July 2012

Australia New Zealand

Facebook 21 minutes 40 seconds Youtube 20 minutes

YouTube 20 minutes Reddit 20 minutes

Reddit 18 minutes 20 seconds Facebook 18 minutes 20 seconds

Tumblr 16 minutes 30 seconds Tumblr 16 minutes 20 seconds

Pinterest 13 minutes Myspace 14 minutes 20 seconds

MySpace 12 minutes 40 seconds Bebo 14 minutes 20 seconds

Twitter 10 minutes 50 seconds Pinterest 13 minutes

LinkedIn 8 minutes 50 seconds StumbleUpon 10 minutes 40 seconds

TripAdvisor 8 minutes 50 seconds Trip Advisor 8 minutes 50 seconds

StumbleUpon 8 minutes 40 seconds Twitter 8 minutes 50 seconds

Flickr 8 minutes Digg 8 minutes

Blogspot 6 minutes 40 seconds Flickr 7 minutes 20 seconds

WordPress 5 minutes 30 seconds Linkedin 7 minutes 10 seconds

Digg 5 minutes 30 seconds Wordpress 5 minutes 30 seconds

Foursquare 4 minutes Instagram 4 minutes

Instagram 3 minutes Blogspot 3 minutes 40 seconds

Google Plus no data. Google plus no data

Social Media Statistics

Copyright © 2012 Adcorp Australia

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1. The platforms that offer multimedia (video, images) capabilities along with targeted, categorized rich-content are not only the most popular but hold their audiences attention for longer.

2. We are also seeing a distinct and budding partiality for sites that emphasis the visual, creative and intrepid.

3. When considering how to best target your audience, it is imperative to understand that there is a social media world well beyond Facebook. Each platform offers its users different functionalities and ways to solve their problems.

Something to Take Home…

Social Media Statistics

Copyright © 2012 Adcorp Australia

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Or our Pinterest page - http://pinterest.com/adcorp/

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Written and Collated by: Nicola Friedlieb Digital Coordinator

Images by: Kiera ConnellGraphic Designer