social media step 2 - paid content promotion by steve hammer
DESCRIPTION
Social Media Step 2 - Paid Content Promotion by Steve Hammer @armondhammer of RankHammer #SMXsocial13 The Social Ads Landscape: Tumblr, LinkedIn, StumbleUpon, BuzzFeed & Reddit #smx #11B There’s a whole world of social ad opportunities beyond Facebook and Twitter. Some are mainstream; others on the cutting edge. Join us as our panel of experts share case studies, tips and techniques to best capitalize on the options offered by these lesser known, but just as powerful, social platforms.TRANSCRIPT
Social Media Step TwoPaid content promotion
Presented by Steve Hammer
President, RankHammerNovember 20, 2013
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Social Media Strategy
01Create Great
Content
02
?
03ROI / Profit
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SOCIAL MEDIA BETTINGOver under on “create great content?”
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Innovative, interesting
Great Content
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Could be you?
InfluencerNot exactly
How do I push this to the world?
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Believe in your content? Prove it
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STEP ONE
Know your audience
STEP TWO
Tweak Content
STEP THREE
Spend Some $$
STEP FOUR
Learn and Refine.
Framework
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Know your audience
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Key Self-Serve Options
OutbrainBig Brand Readers
YouTubeTV 2.0
HAROPublicity Seekers
RedditSarcastic Influencers
StumbleUponSitback Surfing
LinkedInProfessional Climbers
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“Full Service” options
BUZZFEED
80M uniques / mo
Clients include:
Ruffles
GE
Amex
Spreads to other networks
TUMBLR
120 M daily impressions
Native feeling advertising
Visual
New (May Launch)
$25K minimum
TABOOLA
Content on:
Food Network
Boston.com
Business Insider
300M uniques / mo
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Comments Enabled
Reddit, Youtube can backlash
Warning
Prep for TrafficBig Bursts are possible
Is your host ready?
ResearchParticipate before you pay
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Tweak Content
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Tweaking your Content
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Why do you want traffic in the first place?
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Irreverent
Top Placement
Daily
Auction
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Low Cost Traffic0.12 / visitor possible
Strong targetingImproves performance
RemarketingTag for re-engagement
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Want to be on CNN(.com)?
$0.35 CPC
Good
Headlines
work best
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More than Pre-roll
Content and subscriber goals
Sharp Targeting
That’s the second largest search engine. Third Biggest SN
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Sponsored updates with sharp targeting
Valuable info gets shared organically as well
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23 Measure and Refine
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Success?
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Keys to Consider
