Social Networking

Jessie Paul

CEO, Paul Writer8 Sep, 2010

Wednesday 8 September 2010

Are you a digital tourist?

I am on LinkedIn but it is just for jobhoppers

I use FaceBook because my classmates invited me

Twitter is for timepass

Flick’r is for family photos

Who has the time to write BlogsWednesday 8 September 2010

What is new media marketing?

“…the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the

product or service fits him and sells itself- Peter Drucker

Wednesday 8 September 2010

Being Social = Marketing?

✤ Reach

✤ Influence

✤ Advocacy

✤ Trust

Photo Courtesy Edward Musiak, Flickr

Wednesday 8 September 2010

http://www.flickr.com/people/altemark/

From ShoutingWednesday 8 September 2010

To ListeningWednesday 8 September 2010

IndividualsInterconnected

Location-specificLocation-independentCustomers

Access controlledEasily accessible

At costFreeInformation

One way2-way, interactive

LagInstantaneous

Opt outOpt-in

At costFreeCommunication Mass MediaDigital Media

No Money Marketing, Jessie Paul, Tata McGraw-Hill

What has changed?

Wednesday 8 September 2010

Financial Capital => Social Capital

Wednesday 8 September 2010

Trust me

Wednesday 8 September 2010

Building Social Capital

Source: http://www.emarketer.com/mobile/article_m.aspx?R=1007863

Wednesday 8 September 2010

Source: CMO.com & 97Floor

Wednesday 8 September 2010

CRISP model for social media

Wednesday 8 September 2010

CRISP model for social media

1. Coherent Unified communication

platform

2. RelevantContext- and media-

sensitive communication

3. InteractiveAllows target audience to interact with the company

4. SimpleBrief encapsulation of

message

5. PervasivePresent in all relevant

media

Wednesday 8 September 2010

About Us✤ Paul Writer is an advisory firm that helps define your marketing,

branding and communications strategy.

✤ We provide frameworks, processes, expert support, and creative insights to enable you to translate who you are into a cohesive marketing plan.

✤ Paul Writer brings expertise on marketing innovations across the spectrum of offline and online to reposition and communicate brand values in a frugal, yet effective manner.

✤ Services offered are

✤ Marketing Strategy Design ✤ Validation & Advisory Services

✤ Our clients include:✤ Ramco Systems ✤ Aujas Networks ✤ Allied Digital Services Ltd. ✤ NIIT Technologies✤ IDS Softwares✤ SYSTIME

Paul Writer is founded by Jessie Paul, considered an expert in brand internationalization and frugal marketing. In 2009, Jessie published No Money Marketing, Tata McGraw-Hill’s fastest selling professional book on marketing.

As Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, she has been recognized for her contribution towards putting the Indian IT industry on the global map.

With over 15 years in services marketing, including a stint with Ogilvy & Mather, Jessie has been named one of the most influential business women in India. She runs a popular blog on marketing and was India’s first CMO on Twitter.

Wednesday 8 September 2010

jessie@paulwriter.com

Skype: jessie_paul

twitter.com/jessie_paul

312-313 Prestige Meridian, 30 MG Road, Bangalore 560 001, India

Photo Courtesy Powru, Flickr

The frameworks and concepts in this discussion are elaborated in No Money Marketing by Jessie Paul, published by Tata McGraw-Hill in 2009. Please visit www.nomoneymarketing.org for more information

All rights reserved. No portion of this presentation may be excerpted or reused without the author’s written permission

Writer: n A person entrusted with managing a tea or coffee estate including the marketing and operational management. A trusted advisor of the estate owner. Origin: Colonial English.

Paul Writer: n A trusted advisor to brand owners.

West African symbol or adinkra for “help me and let me help you”

Thank You

Wednesday 8 September 2010