social media storytelling: using wall posts as a social narrative
DESCRIPTION
YOU’VE GOT 8 SECONDS The human brain is flooded with hundreds of messages, images and ads each day. It’s so commonplace now, that we hardly even notice it. With ease of global communication right at our fingertips (mobile), at the sound of our voice (Bluetooth), or in the blink of an eye (thank you, Google Glass), it’s so easy for a branded message—your message—to get lost in the clutter. There’s so much to absorb that we spend less and less time attending to and processing each message, and more time taking in as much quantity as we can. With Facebook being arguably the single most important platform in social media today, how can you, as a marketer, use your fleeting 504 pixel by 504 pixel square to make a sticky, lasting impression?TRANSCRIPT
SOCIAL MEDIA STORYTELLINGUsing Wall Posts as a Social Narrative
Written by Melissa PardoContent Curated by Kara Clark
October 2014
Some believe, thanks to social media, our average attention span is now shorter than that of a goldfish.
You said something?
So, with a split second opportunity…
What can a brand do to capture fans’ and followers’
attention?
…and keep them engaged?
Tell them a story.
Choose your characters, setting, and props to create a plotline across your timeline.
PICTURE STORIES
INFLUENCER STORIES
Let your biggest, most influential ambassadors tell your story…
in their own words.
Energize fans to tell your brand story…
And reward participation in a follow up post!
USER GENERATED STORIES
Everyone loves a good mystery…
Gamify your timeline and boost engagement by using your posts to lead your witnesses.
MYSTERY STORIES
HOW-TO’S
Use your social posts to provide value to your fans. Simple how-to’s are easily shared, but also drive conversation.
Use posts in response to real time events to instantly garner fan enthusiasm and engagement.
BREAKING STORIES
GRAPHIC STORIES
Infographics are a creative, eye-catching way to tell a lot of story in a small space.
HOLIDAY STORIES
There’s a holiday for everything. Find yours and give your fans yet another reason to celebrate your brand.
Tell me more.
You’ve got 8 seconds.
OTHER POPULAR STORYBOARD TECHNIQUES
CO-CREATION
Why do all the heavy lifting when, if given the chance, your fans will tell you exactly what they want to see. Partner with your community to build fun engaging stories.
MEMES
Memes are, by nature: Recognizable Adaptable Relatable Spreadable
Plug in your brand for an easy engagement boost!
GAMES
Challenge your fans to engage with your brand by offering up a simple game!
When asked for your opinion you will:
a) Give it
b) Leave a comment
c) Boost brand engagement
d) All of the above!
MULTIPLE CHOICE
THIS OR THAT
Crowd source your products and drive branded conversation by using direct CTA’s for engagement:
“Like” for this, “Share” for that.
But wait…There’s more!
Contests, while clickbait, follow up results posts touting winners and prizes create engaging local stories in the Timeline.
CONTESTS
FREEBIES
Because freebies.
DISCOUNTS
Discounts and offers always drive clicks, but combine some of the story telling tactics together to gamify, drive sharing, and reward fans.
Did I miss anything?
BRANDS FEATURED
Thanks to all the amazing brands on Facebook, featured in this presentation:
Budweiser https://www.facebook.com/BudweiserUSAForever21 https://www.facebook.com/Forever21Gap https://www.facebook.com/GapHollister https://www.facebook.com/hollisterCharmin https://www.facebook.com/charminFree People https://www.facebook.com/FreePeopleCoors Light https://www.facebook.com/coorslightFlo, The Progressive Girl https://www.facebook.com/flotheprogressivegirlDr Pepper https://www.facebook.com/DrPepperIntel https://www.facebook.com/IntelPringles https://www.facebook.com/PringlesUS
Coca-Cola https://www.facebook.com/cocacolaBrisk https://www.facebook.com/briskDentyne https://www.facebook.com/DentyneBud Light https://www.facebook.com/BudLightOreo https://www.facebook.com/oreoDove https://www.facebook.com/DoveUSHanes https://www.facebook.com/hanesKohl’s https://www.facebook.com/kohlsChick-Fil-A https://www.facebook.com/ChickfilAT.J. Maxx https://www.facebook.com/tjmaxxBath & Body Works https://www.facebook.com/bathandbodyworksWindows Phone https://www.facebook.com/windowsphoneKrispy Kreme Doughnuts https://www.facebook.com/KrispyKreme
