Social Media StrategiesJulee Attig, CPSM11.12.18

What are we doing here?

- Social media platforms- Creating content- Scheduling posts- Consistently posting relevant content- How to track results- Ways to connect with clients & increase employee engagement

WHEN DONE RIGHT

WHEN DONERIGHT

THE BENEFITS OF SOCIAL MEDIA ARE PLENTIFUL

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STARTING FROM SCRATCH

· Assemble a team (or maybe it’s just you)· Do an audit· Develop a strategy· Create / comply with company policy and guidelines· Craft a content calendar

CONTENT · Don’t be boring, stingy or boast· Be engaging · Post a variety of content· Show the human side - have fun and don’t take yourself too seriously· Keep it visual· It doesn’t have to be about you

FINDING & CREATING CONTENT

· It helps to have a content calendar· Think about who you’re trying to reach and what they want to know· Repurpose previous messages· Follow related accounts, publications· Engage coworkers

SCHEDULE,COMPOSE,SEND,TRACK

· Hootsuite, Sendible, SocialPilot, Buffer· Integrate your social media channels· Team collaboration / accounts· Free vs. paid· Scheduling· Notifications

KNOW & POST FOR YOUR PLATFORM

Best Practices This isn’t gospel ... regularly check your metrics!

· Be aware of common practices for different platforms· Publish when your audience is online and active· Know ideal character count for each platform· Know ideal video length for each platform· Know the ideal image size for each platform· Tag influencers and brands· Hashtags - known where to use them· Steer clear of clickbait or engagement-bait language· Respond and engage· Build an army of advocates (employees, clients, organizations)

MEASURE & EVALUATE

· Google Analytics - website· Hootsuite for engagement· Evaluate metrics: engagement, sentiment and conversion (business)· Clicks to website, engagement, views· Built-in analytics (free) vs. paid· Know best tools for specific platforms

IDEAS TO CONNECT & ENGAGE

· It’s not enough to just put your message out there. Engage!· Monitor and respond to comments and mentions· Follow those who follow you· Share the content of those who share yours· Form mutually beneficial content relationships

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Questions?