social media: strategies that fell short
DESCRIPTION
Slides to accompany Barbara Nixon's talk on Strategies That Fell Short (& What The Taught Us) at Poynter Institute's Building a Successful Social Media Strategy, April 2011TRANSCRIPT
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Strategies ThatFELL
Short
(And What They Taught Us)
Barbara B. NixonVisiting Faculty, Poynter Institute
#PoynterStrat
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9-5 Mentality
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Controlling the Message
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Defensiveness
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Abandonment
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Not Listening
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Cross-Posting
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Out of the Loop
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Me, too!
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Contact Me
Barbara B. Nixon, Ph.D. (ABD)Public Relations Faculty, Southeastern UniversityVisiting Faculty, Poynter InstituteLife Member & Past President
of the International Listening Association (listen.org)
• E-mail: [email protected]• Twitter: barbaranixon• Skype: barbara.b.nixon• Blog: publicrelationsmatters.com