social media strategy - blogs.ubc.cablogs.ubc.ca/decodingsocialmedia2016/files/2015/12/jan12.pdf ·...
TRANSCRIPT
DECODING SOCIAL MEDIA
Profs Alfred Hermida and Meena SandhuJanuary 12, 2016
SOCIAL MEDIA STRATEGY
Monday, January 11, 16
Activity
In groups select a journalist/publication/newsgroup to be your mock identity for today’s class
Monday, January 11, 16
Social Media Strategy
AudienceGoals
NetworksContent
Analytics and Reporting
Monday, January 11, 16
Sample Plan
Monday, January 11, 16
Audience
•Who do you want to listen to you?•Is there more than one group?•What networks are they on?
•What are their demographics?•What are their psychographics?
•What do they want to hear?•What is your audience’s goal?
Monday, January 11, 16
Activity
Define your audience.
Monday, January 11, 16
Objectives
•Qualitative•“To be the leading source of social media discussion in (X) field”
•Quantitative• “To achieve (X) number of followers by the end of the year”
Monday, January 11, 16
Activity
Define your Objective(s).
Monday, January 11, 16
Networks
Monday, January 11, 16
Activity
Select a maximum of three networks.
Monday, January 11, 16
Content
•What are your content topics?•What are your hashtags?•What are your percentage allocations of content per topic?
•Who’s content will you share/retweet?•How much content are you creating?•How much content
Monday, January 11, 16
Monday, January 11, 16
Content
Monday, January 11, 16
Content
Monday, January 11, 16
Content
Monday, January 11, 16
Content
Monday, January 11, 16
Activity
Discuss high level Content Plan.
Monday, January 11, 16
Technology
Monday, January 11, 16
Hootsuite Demo
Monday, January 11, 16