social media strategy design application
DESCRIPTION
In 2011 I designed a Social Media Strategy Design application to teach communication officers at the CDC how to better integrate social media strategies and technologies into their overall communication plan.This presentation was developed to describe how the fundamental concept for what and how the application would function.TRANSCRIPT
![Page 1: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/1.jpg)
Presentation Overview:
1. The Need
2. The Fix
3. The Way
The Social Media Strategy Tool (concept brief)
![Page 2: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/2.jpg)
Let’s meet our target audience…..
1. The Need (concept brief)
Strategy App!
Easily Customized Resource! Community!
All that stuff!
![Page 3: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/3.jpg)
So what does the fix need to do?
• Bolster social media strategy design community
• Build scalable social media strategy design best practices resource
• Educate our target audience
• Address the ongoing needs of our target audience
• Other objective
1. The Need (concept brief)
![Page 4: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/4.jpg)
Build a hub with a forum that shapes a wiki to fuel an app
2. The Fix (concept brief)
App
Wiki
Hub
Forum
![Page 5: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/5.jpg)
q/a
Wiki
Forum
q/a
Wiki
Forum
Widget
Wiki
Forum
Widget
Wiki
Forum
q/a
Wiki
Forum
1. An educational, interactive, social media strategy resource hub.
2. A social media strategy design aid.
2. The Fix (concept brief)
App
Wiki
Hub
Forum
![Page 6: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/6.jpg)
Hub & Spoke Design
3. The Way (concept brief)
![Page 7: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/7.jpg)
Our Hub
3. The Way (concept brief)
![Page 8: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/8.jpg)
Our Spokes
3. The Way (concept brief)
![Page 9: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/9.jpg)
The Wiki > Conspicuous Consequence of the Hub
3. The Way (concept brief)
![Page 10: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/10.jpg)
The Wiki > Outgrowth of Hub Forum
3. The Way (concept brief)
![Page 11: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/11.jpg)
The Wiki > Finite Topics
3. The Way (concept brief)
![Page 12: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/12.jpg)
Tiered Access
I can contribute to the form and I can edit the wiki.
I can contribute to the forum but can’t edit the wiki.
I can view the forum and wiki but I can’t add to or edit either!
3. The Way (concept brief)
![Page 13: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/13.jpg)
3. The Way (concept brief)
The App > Conspicuous Consequence of the Wiki
![Page 14: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/14.jpg)
3. The Way (concept brief)
The App Interface
![Page 15: Social Media Strategy Design Application](https://reader033.vdocument.in/reader033/viewer/2022060200/5598464b1a28ab52168b4585/html5/thumbnails/15.jpg)
Questions?
The Social Media Strategy Tool (concept brief)