social media strategy for energy companies
TRANSCRIPT
![Page 1: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/1.jpg)
brightsource’s edusocial campaign
how to use social media to (re)educate the public
![Page 2: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/2.jpg)
the mission
(re)educate the public about renewable energy and its
benefits
![Page 3: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/3.jpg)
the problem
traditional press
social
media
BrightSource focuses on traditional press coverage, little social media effort
traditional press
social media
![Page 4: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/4.jpg)
addressing the problem
People share 1,500,000+ pieces of content daily on asdfasdfa
100,000,000+ total videos on
200,000,000+ total blogs online
3,000,000+ total active accounts on
3,000,000+ daily messages on
social media
traditional media24 of the largest 25 newspapers are experiencing record declines…
if our mission is to reach the public, we should be where they are…
![Page 5: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/5.jpg)
GREEN!SOLAR!
Impact of a social media campaign
![Page 6: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/6.jpg)
working towards a greener world
Facility Group Green Non-Profits Solar Energy Industry Group
![Page 7: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/7.jpg)
social media to save the world
“CharityWater” has raised several hundred thousands dollars through Twitter-based campaigns
![Page 8: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/8.jpg)
the solutionsocial media campaign via a Brightsource provided education microsite
![Page 9: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/9.jpg)
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
![Page 10: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/10.jpg)
the strategythe “edusocial” campaign will consist of the 3 stages building upon each
other
the quiztraditional
press “teach-ups”
1 2 3
![Page 11: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/11.jpg)
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
![Page 12: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/12.jpg)
![Page 13: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/13.jpg)
stage one - the quiz
social mediathe campaign will kick off with an unique quiz integrated into the entire
social web
the quiztraditional
press “teach-ups”
![Page 14: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/14.jpg)
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
1. Solar thermal energy can be used to –A. Heat a houseB. Cool a houseC. Both
2. The largest solar power plant is located in –A. NevadaB. The Mojave DesertC. SpainD. ChinaE. The Vatican
Continue….
![Page 15: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/15.jpg)
Eli scored 13/15 on the BrightSource solar thermal quiz
says… Great Cause!!
via BrightSource Take the Quiz
![Page 16: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/16.jpg)
My SOLAR-IQ is 13/15. Take the quiz and support the @solarmovement. http://www.brightsourceenergy.com/quiz
![Page 17: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/17.jpg)
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
0%
50%
100%
San FranciscoNew York Los Angeles Houston
Highest Solar-IQTM Cities
![Page 18: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/18.jpg)
SF has highest SOLAR-IQon the BrightSource solar thermal quiz
says… Take the Quiz to help LA beat SF!!!
via BrightSource Take the Quiz
![Page 19: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/19.jpg)
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
0%
50%
100%
San FranciscoNew York Los Angeles Houston
Highest Solar-IQTM Cities
![Page 20: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/20.jpg)
![Page 21: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/21.jpg)
This note will be sent to your District 9 politicians:
State: Loni Hancock (D-Senate), Nancy Skinner (D- Assembly)
National: Barbara Lee (D-Congress), Barbara Boxer, Dianne Feinstein (D-Senate)
![Page 22: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/22.jpg)
RT @ dougp: @MarkLeno, I supported the @solarmovement, please support renewable energy in California
![Page 23: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/23.jpg)
TECHNOLOGY QUIZ
LEARN ADVOCATE
SOLAR-IQTM
CONTACT CONGRESSMEN
& UTILITIES
IMPACTRESULTS
Highest Impact Solar Advocate Networks
![Page 24: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/24.jpg)
stage two - traditional pressif our mission is to reach the public, we should be where they are…
conteststraditional
press “teach-ups”
![Page 25: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/25.jpg)
traditional press outreach example
social mediaMint.com has developed several infographics that went instantly viral
![Page 26: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/26.jpg)
Berkeley’s I.Q Just got BrighterSolar Power. The new social media site “Solar Power” has resulted in important data on current trends in awareness on college campuses regarding the uses and benefits of solar energy, after its successful launch of its solar re-education campaign this fall.
The re-education campaign, an initiative to help spread awareness regarding solar thermal energy, found that universities are taking a dramatic step towards
Getting behind the alternative energy bandwagon by promoting campus knowledge about solar thermal energy. Currently, the University of California Berkeley, is leading the way in the solar energy knowledge campaign – about twice as “energy smart” as Stanford, and three times as smart as UC Davis.
THE DAILY NEWSwww.dailynews.com THE WORLD’S FAVOURITE NEWSPAPER - Since 1879
![Page 27: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/27.jpg)
stage three - “teach-ups”the grand finale of the edusocial campaign is to (re)educate the public
offline
the quiztraditional
press “teach-ups”
![Page 28: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/28.jpg)
“teach-ups” across the nation
social mediapartner with organizations who want to generate alternative energy
awareness
![Page 29: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/29.jpg)
campaign impactat the end of the edusocial campaign, you will achieve the following:
31,500,000 reached15,00,000 w/ Traditional
10,000,000 w/ Facebook
6,500,000 w/ Twitter
![Page 30: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/30.jpg)
social media and the public
social media
social media is not good for connecting with institutions
social media is good for encouraging your supporters to connect with institutions
![Page 31: Social Media Strategy for Energy Companies](https://reader036.vdocument.in/reader036/viewer/2022062412/58a694c01a28abbd568b50f1/html5/thumbnails/31.jpg)
questions?