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social media strategy & goals

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Social Media Strategy & Goals david lee king | topeka & shawnee county public library | davidleeking.com flickr.com/photos/7amanito/3039338366/

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Organizations are great at starting new online projects ... and then letting them quickly die. Do you know how to plan, sustain, and set goals for an online project? This session describes the planning processes used by several different libraries — how they plan, create strategy, get buy-in, and sustain a social media project.

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Page 1: Social Media Strategy & Goals

Social Media Strategy & Goals

david lee king | topeka & shawnee county public library | davidleeking.com

flickr.com/photos/7amanito/3039338366/

Page 2: Social Media Strategy & Goals
Page 3: Social Media Strategy & Goals

gottastart

#1

Page 4: Social Media Strategy & Goals

“There is noinstruction manual”

Page 5: Social Media Strategy & Goals

just start

Page 6: Social Media Strategy & Goals

just start

EdmontonSkokie

Topeka

Page 7: Social Media Strategy & Goals

startsmall

flickr.com/photos/jdhancock/3760104591/

Page 8: Social Media Strategy & Goals

start smart

flickr.com/photos/jakecaptive/3205277810/

Page 9: Social Media Strategy & Goals

#2

gotta havestrategy& goals

Page 10: Social Media Strategy & Goals

your planswill change

Page 11: Social Media Strategy & Goals

flickr.com/photos/ramdac/373881476/

Page 12: Social Media Strategy & Goals

what goals?

flickr.com/photos/sockrotation/4039832775/

Page 13: Social Media Strategy & Goals

evil plans!develop some

flickr.com/photos/jonmcgovern/2698412919/

Page 14: Social Media Strategy & Goals

flickr.com/photos/loop_oh/5454534736/

Page 15: Social Media Strategy & Goals

set thedirection

flickr.com/photos/nicholas_t/2222229134/

Page 16: Social Media Strategy & Goals

big goal:connect with your patrons!

flickr.com/photos/sanjoselibrary/2800670513/

Page 17: Social Media Strategy & Goals

#3

gottadefine your audience

Page 18: Social Media Strategy & Goals

personas

flickr.com/photos/mdxinteractiondesign/2961879717/

Page 19: Social Media Strategy & Goals
Page 20: Social Media Strategy & Goals

go where people gather

flickr.com/photos/beavis/2425374221/

Page 21: Social Media Strategy & Goals

gottasustainit! #4

Page 22: Social Media Strategy & Goals

who does the work?

flickr.com/photos/markjsebastian/1264424156/

Page 23: Social Media Strategy & Goals

let staff own it

flickr.com/photos/wolflawlibrary/3636067822/

Page 24: Social Media Strategy & Goals

the process1 person

flickr.com/photos/cayusa/431036565/

Page 25: Social Media Strategy & Goals

the processlarger team

flickr.com/photos/cayusa/431036565/

Page 26: Social Media Strategy & Goals

the processTopeka

flickr.com/photos/cayusa/431036565/

Page 27: Social Media Strategy & Goals

flickr.com/photos/transkamp/54371294/

Page 28: Social Media Strategy & Goals

Thank You!

davidleeking.com


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