social media strategy: what, why, how

TV used to have people’s undivided attention

but the landscape

has changed

consumer in control

tofrom

a changed business model

the cause?SOCIAL MEDIA

enormous toolbox…

WHY need a social media strategy

14% of people trust ads

76% trust consumer recommendations

Country PopulationChina ~ 1.3 B

India ~ 1.2 B

Facebook ~ 350 M

US ~ 300 M

Indonesia ~240 M

Brazil ~190 M

Pakistan ~ 165 M

Bangledash ~ 162 M

+300M active users on Facebook

makes it the 3rd largest country

Facebook: +699%

Blogger: +30% Twitter: +3712%

LinkedIn: +69%

… and this is not the end

the speed of word-of-mouth is now only limited by how fast people can type

your brand is what your customers say it is.

you probably thinkSO WHAT?

people are talking about you:some like you, some don’t.

6th organic search result for ‘comcast’!!

9th organic search result for ‘united airlines’!!

ignoring social media does not make you invisible

whatshould I do?

THERE IS

NO MAGIC

FORMULA

identifyingweak signals

it is not who is influential that counts but who acts as a catalyst for conversation

SOME KEY#PRINCIPLES

transparencyauthenticity

trust

concentrate on relationships not technology

ROI = …

return on interaction ! return on insight !

CULTURAL SHIFTneeded

companies need to be willing to trade control for conversation

long term thinking

BUT remember:social media is not the holy grail…

the road may be long …but is well worth it!

THANK YOU !