social media strategy - telecom luncheon keynote with deborah day, ottawa, 2010
TRANSCRIPT
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SOCIAL MEDIA STRATEGY
Telecom Hall of Fame Luncheon Lecture7th Annual Telecommunications ForumOttawa, November 9, 2010
Deborah DayDigital and Social Media StrategistInnovate By Day
Copyright Innovate By Day, Reproduction is forbidden unless authorized. All rights reserved.
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CHOICEVOICE
COMMUNICATIONCONNECTIONS
COMMUNITY
The time of the Individual
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Find them in their space
Listen
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Social Networks
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24 hours of video / minute
200,000,000 blogs
90,000,000 tweets / day
1,000,000,000 content shares / day
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Information Overload
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Unprecedented Access to Information
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I can be fast
but maybe I’ll make mistakes
I can be right
but it may take too long
How can I can be fast and right?
The Decision Maker’s Dilemma
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“More data will be created in the next four years than in the history of the
planet.”Mark Hurd June, 2009
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How do we help people decide to buy
from us?
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RecommendationsThe Most Trusted Form of
Advertising
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Recommendations: The Most Trusted Form of Advertising
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5 Proven Strategies for B2B Social Media Marketing
IDG Enterprise: B2B Social Media Marketing Series, Mashable
1. Generate Leads
2. Create a Specialized Community
3. Improve SEO
4. Be a Knowledge Source
5. Strengthen a Campaign
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“Community users spend 54% more than non-community users.”
Ebay 2006
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10 Reasons To Engage with Twitter
1. It EMPOWERS your customers2. PERCEPTIONS can be dangerous3. Ability to instantly clear up rumours4. You can bare witness to your product/service in real time5. It offers INSTANT feedback6. It shows FIRST-HAND how your message is being received7. It shows the customer that you CARE to engage8. People want to know that someone is LISTENING9. Consumers know more about the product than we do10. It is ENGAGING and REWARDING
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More Monthly Visitors
comScore September 2010
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Spending More Time
comScore September 2010
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Viewing More Pages
comScore September 2010
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New Tool
Company Pages
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78% of decisions made through peer to peer interaction
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Recommendation Marketing Platform
Help people make fast, confident decisions to do business with you
Help your customers bring you more customers
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Customer Insights
Relevant &Targeted Marketing
Sales Force Productivity
Next-Gen Lead Gen
Campaign Measurement
SOCIAL MEDIA TOOLS
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Thank you.
Listen Engage Embrace