social media strategy workshop and training

Abridged Training Design

Digital Networking Training Workshop

ABRIDGED TRAINING DESIGN

Typical Programme Example

Spring / Summer 2011

Design and Facilitator Team

Adam Blackie and Chris Chilvers


DETAILED TRAINING DESIGN

This document provides the Detailed Design for this 1 day training course, providing learning objectives, course style, timings, sequence, session objectives and content.

This document provides:

(i) specific detail about how the training workshop will be delivered; (ii) a version of the design that can be used as a collaborative working tool to agree the detail of delivery; (iii) detailed facilitator information about how to organise and deliver the Training Workshops; (iv) a document to support the knowledge and skills transfer between the original facilitator team and any new facilitators

who join the delivery team; and a document to share with stakeholders to show the intent and objectives of the training workshop.


1.0 Purpose of this document The purpose of this document is to provide the high level training design for the proposed 1 day training workshop entitled Digital Networking. It will describe an overview of the workshop and what the objectives are for participants. This document will provide detailed information about the style of event, the logistics and how it should be delivered by the facilitators.

2.0 Logistics The high level design will describe the general principles of the training, overall approach and the logistics of the event 2.1 Learning Style The 1 day training workshop will be interactive in delivery style. The session will have a strong element of training but also some of the day will be workshop in style, so that there will be some outputs from the sessions. These outputs are designed to establish long term memories of the learning. 2.2 Room Requirements The rooms will require:

• seating around 5 tables in ‘cabaret style’ for 20 participants • a table at the back of the room seating facilitators • a table to display documents (to be placed at the back or side of the room depending on space) • projector to show powerpoint slides and 2 flip charts at the front of the room, either side of the projector screen • 4 flip charts pads and pens, one at each table around the room • Internet access to social networking sites.

2.3 Training Workshop Dates

Date Location Planning requirements 1 2 3


2.4 Pre-session material to send out

• Joining instructions - will be written and sent out with communications

• Pre-work1 – participants are provided with a document to complete that will provide business background including strategic objectives, key products and services used, organisation structure, and current social networking technology experience. Participants will be asked to review and participate in social networking sites to ensure they understand the Social Media landscape before attending the course..

• Pre-work 2 – detail about what Social Media is used in the participant’s organisation currently and any future plans for expansion of this.

2.5 Roles of trainers Two facilitators to run the training workshop to provide facilitative direction to activities, working/output based sessions, input about key topic matter and consulting follow up to the session. 2.6 Evaluation Online evaluation will be carried out using a tool such as Survey Monkey, to Level 1 and 2 of the four stage Kirkpatrick training evaluation model – evaluation of satisfaction around learning and acquisition of knowledge. Results will be analysed and presented in a one page report to the workshop sponsor. Higher level evaluation can be conducted to assess behavioural change, but this will be additional to the scope and pricing of a standard one day training workshop. 2.7 Overall timing of session The workshop session will run from 0930 to 1630, with 45 minutes for lunch and two further 15 minute breaks, one in the morning and one in the afternoon. 2.8 Materials for printing

• Tutor Slide pack – copies for tutors • Detailed design – copies for tutors


3.0 Design Overview

Session Title Details

1

Welcome and Introduction

• Set out the context for the day • Outline the objectives and purpose of the event • Allow participants to introduce themselves

2

What is digital networking? • Introduce and share for discussion the communications strategies available in digital networking • Review of Social Media technology and how it is being used currently in your marketplace

3

Your approach to Social Media

• Your “Digital Media Web” – visual statement of current activities • Challenges around Digital Media you are currently facing • A brief look at how you could use Social Media more effectively (i.e. Beginning to think about a

Social Media Strategy)

4

How to use the technology effectively

• Looking at the use of Social Media in your current strategy • Setting up, user tips and how to create and post content in the most effective and efficient way

(idea is that its quick content, relevant and useful) • Teach your organisation to do this consistently

5

The Change Line or “The Communications Game”

• A hands on/active shared experience - The Communications Game to test out thinking about key business messages, their content and how to communicate

6

Exciting, relevant and useful online content

• How to make your content relevant, exciting and useful • Johari window activity

7

Building your network • The process of digital networking and how to leverage networks to add value to your business • Using the tools – Hands on live examples, posted on-line. (Possibly to test accounts or

preferably to live versions)

8

What next? - action planning

• 3 next steps and networking activity • “Wall of action”

9

Summary & Close

• To summarise the day, share learning points, ensure evaluation and feedback is captured


4.0 Learning Map This diagram shows visually the key content for the day delivered in each session. The detailed design section of this document will provide further explanation of how each session will run.

Digital Networking Workshop February 2011

This Learning Map shows the different sessions that will run throughout the day.

The sessions to be delivered are shown in the morning and afternoon.


5.0 Learning Aims and Objectives AIMS

The overall aim of the training is to introduce participants to the tools, processes and effective practices associated with Social Media use. It will also help the organisation to develop, implement and continually manage it’s use of Social Media tools. The follow-up consulting days are designed to ensure the training is put into effect. i.e. The participants do not simply go back to the office and “put the materials on the shelf”

OBJECTIVES

By the end of the training participants will be able to:

• Utilise Social Media technology to send and receive key marketing messages to benefit the business in terms of visibility, business leads, revenue and reputation

• Grasp the concept of digital networking and share this as a way of working across and on behalf of their organisations

• Maximise the use of Social Media tools to expand and manage the digital network of the organisation

LEARNING STYLE

Interactive learning event with input about digital networking, including group activities and challenges, along with workshop style working sessions to develop some outputs such as an action plan for the use of Social Media


6.0 High Level Training Design

Session Title Overview High level design

1

Welcome and Introductions

• Set out the context for the day • Outline the objectives and purpose of the

event • Allow participants to introduce themselves

1.1 Workshop welcome messages 1.2 Objectives of the course 1.3 Agenda, room, style of event and materials 1.4 Video message to make key introductory point 1.5 Round-the-room introductions

2

What is digital networking?

• Introduce and share for discussion the communications strategy associated with digital networking

• Review of Social Media technology and how it is being used currently

2.1 Introduction digital networking as a communications strategy – participants give their views of what this means; agree a shared understanding. Show the three easy steps method to digital networking 2.2 Review of Social Media technology – talking head session; table teams present to room one particular Social Media tool to open up discussions and summary of tools and how they are used

3

How do you use social media now and in the future?

• Your “digital media web” – visual statement of current activities

• • Challenges you are currently facing • • A brief look at how you could use Social

Media more effectively

3.1 Create a visual digital media web that shows your “As Is” activities and then a second that shows your “To Be” to highlight emphasise or absence of Social Media tools 3.2 Self reflection and sharing about your current marketing challenges 3.3 Introduction to more effective use of Social Media using case studies to show what other organisations have done and are doing

4

How to use the technology effectively

• Teach your organisation to do this consistently in terms of working with content and how to make it exciting,

4.1 Tricks, hints and tips about how to use Social Media technology to digitally market/network your organisation


relevant and useful • Linkages of tools, purpose and how to use

cohesively

4.2 Using the tools together – on your digital media web (To Be), interweave the tools you have now and/or potential new ones; table sharing discussion and group review

5

The Change Line or “The Communications Game”

• A hands on/active shared experience of dealing with change and a review of the lessons learnt or the Communications Game to test out thinking about key business messages to communicate

5.1 The Communications Game will give participants a shared experience of giving and receiving communications messages

6

Exciting, relevant and useful online content

• How to make your content relevant, exciting and useful

• Johari window activity

6.1 Content strategy development – using the what, why, when, how, who and where checklist approach to developing your content strategy; produce some new content ‘frames’ i.e. high level content for your organisation 6.2 Work through an exercise using the Johari window to reveal the content that we have and others will be interested in

7

Building your network

• The process of digital networking and how to enable this to add value to your business

• Using the tools

7.1 Digital Network strategy planning – using a strategy template participants work through 7.2 How to use the relevant tools to develop your digital network

8

What next? - action planning

• 3 next steps and networking activity

• “Wall of action”

8.1 Self reflection activity to decide upon your 3 next steps, then a sharing and networking activity (working in pairs) to talk through ideas 8.2 Ideas are captured on the “Wall of action” – whole group discusses the groupings/trends

9

Summary & Close

• To summarise the day, share learning points, ensure evaluation and feedback is captured

9.1 Summary points made by facilitators 9.2 Learning takeaways are discussed 9.3 Looking back looking forwards summary method


7.0 Follow up - Implementation Follow up (day 1)

• At your offices / agreed location, between 2 – 4 weeks after the workshop. • Will do an audit of what your social networking skills look like online, provide adhoc feedback and focus on any issues that need

to be resolved. • We will conduct a social networking activity audit (SNAA) • This day is to ensure that the workshop and training investment will not be wasted!

Follow up (day 2)

• Between 6-8 weeks after the workshop. • Is social networking working? • Is it bedded down in the organisation. • We will conduct an SNAA and feedback progress against the previous audit.

social media strategy workshop and training

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