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SOCIAL MEDIA SUCCESS
www.traffika.com.au
AREAS WE’LL COVER TODAY
Overview of Social Media in Australia
Franchising Industry in Social Media
Social Media that Bombs
10 Essential Elements to Social Media Success
Case Studies
Q&A
www.traffika.com.au
ABOUT ME
Matt Forman (@mattforman)
• Founder & Managing Director @traffika
• Previously CEO at one of Australia’s fastest growing niche social networks
• 13 years digital marketing experience including senior online leadership
• Google Certified Adwords & Google Analytics
www.traffika.com.au
BRAND EXPERIENCE
www.traffika.com.au
WHO IS TRAFFIKA
• Fast growing online marketing agency
• Offices in Brisbane & Sunshine Coast – team of 15
• Exist to help our clients profitably grow their business by integrating online more effectively into marketing mix
• 4 brand pillars: results, service, quality, passionate people
• Search Engines, Social Media, Online Media Planning & Buying, Analytics & Optimisation
www.traffika.com.au
AUSTRALIAN SOCIAL MEDIA USAGE
0% 10% 20% 30% 40% 50% 60% 70% 80%
Windows Live Spaces
Bebo
Blogger / Blogspot
Photobucket
Yahoo Groups
Whirlpool Forums
Flikr
Friends Reunited
Yahoo Answers
Wikepedia
YouTube
18%
22%
23%
24%
28%
33%
33%
34%
35%
37%
48%
65%
70%
75%
*Source: Neilson Online Social Media Report March 2010
Social Network usage ‐ % of Australian Adult Internet users
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SOCIAL CITIES
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
Darwin
Hobart
Perth
Adelaide
Canberra
Melbourne
Sydney
Brisbane
6.5%
23.1%
40.4%
47.8%
47.9%
58.0%
64.1%
71.9%
% of Population on Facebook
Source: Facebook Advertising and Wikipedia, Estimates taken on 9th of November 2010
www.traffika.com.au
LISTEN
• What conversations are being had?
• Where are the conversations being had?
• Who is having the conversations?
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FRANCHISE CONVERSATIONS IN SOCIAL MEDIA
Source: Franchising in Social Media Report November 2010. http://franchising.traffika.com.au
www.traffika.com.au
FRANCHISE CONVERSATIONS IN SOCIAL MEDIA
Source: Franchising in Social Media Report November 2010. http://franchising.traffika.com.au
www.traffika.com.au
FRANCHISE CONVERSATIONS IN SOCIAL MEDIA
Source: Franchising in Social Media Report November 2010. http://franchising.traffika.com.au
www.traffika.com.au
FRANCHISE CONVERSATIONS IN SOCIAL MEDIA
Source: Franchising in Social Media Report November 2010. http://franchising.traffika.com.au
www.traffika.com.au
SOCIAL MEDIA THAT BOMBS
• Poor planning / no strategy or goals
• Under resourced
• Not monitored like your telephone
• Treated like traditional broadcast marketing
• Talking about yourself
• Not engaging
• Not measured
• Not integrated with overall marketing, PR and customer service
www.traffika.com.au
10 ESSENTIAL ELEMENTS
1. Goals
2. Objectives
3. Listening
4. Measurement
5. People
6. Content
7. Conversation & Engagement
8. Community / Platforms
9. Tools
10. Policies
www.traffika.com.au
GETTING IT RIGHT
www.traffika.com.au
GETTING IT RIGHT
www.traffika.com.au
TOP 3 TAKE AWAYS
• Start with a plan:– listen first– who will answer your Social Media phone? – how will Social Media integrate & enhance existing marketing, PR & customer service?
• Know what success looks like:– what your goals?– how will you measure?
• It’s not about you:– How do you add value to your audience? – Why will they care?
www.traffika.com.au
SPECIAL OFFER
1. Go to http://franchising.traffika.com.au2. Click ‘LIKE’ and then download your FREE report
www.traffika.com.au
CONNECT
facebook.com/traffika
twitter.com/traffika
slideshare.net/traffika
traffika.com.au/blog
traffika.tv