social media super powers
DESCRIPTION
presentation in Amsterdam June 3rd, 2009. Keynote @ Marcom 09 seminarTRANSCRIPT
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Social Media Super Powers Susan Bratton
Social Media is MY Super Power!
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SOCIAL MEDIA SUPER POWERS
This is the story of one entrepreneur who has leveraged social media services with her golden lasso to grow her audience from a standing start to over a million monthly customers.
My weapons? Podcasting, Blogging, a Facebook Page (Fan Club), Twitter, TweetLater, Trackur plus the super human strength of RSS!
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Social Influence Marketing
Direct connection to large numbers of interested individuals via social networking platforms instead of push messages to passive prospects
Engage your customers and prospects on their terms, facilitated by your brand
“Give to Get” philosophy via Social Listening, Appvertising and Participation
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Listening, Appvertising and Participation
Participation via Twitter or Facebook Pages
Social Listening to Find Key Influencers
Appvertising via Widgets
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Real World Example of the Interconnectedness
“I see you everywhere!”“You are so prolific!”
Write Once, Distribute Many.
The Secret? RSS.
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Social Influence Marketing Examples
VS Pink - http://facebook.com/vspinkRedBull - http://facebook.com/redbullBeinggirl/Procter & Gamble - http://www.beinggirl.com/en_US/home.jspNike+ - http://nikeplus.nike.com/nikeplus/?locale=en_us&l=communityHP - http://h30187.www3.hp.com/Sears SK-You - http://sk-you.com/Atkins – http://community.atkins.comDell’s Ideastorm - http://www.ideastorm.com/Intuit - http://community.intuit.com/Sony Backstage 101 – http://sony.com/backstage101Skittles - http://skittles.com
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VictoriaSecret PINK Facebook Page
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RedBull Facebook Page
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P&G Tampax Community Site
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Dell IdeaStorm Community Site
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Intuit Community Site
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Sears Everything!
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Sears Facebook
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Nike Community
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Sony Community
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How Can You Participate, Easily?
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Personal Life Media
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DishyMix Podcast
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DishyMix iTunes
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DishyMix Blog
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DishyMix Facebook Fan Club
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Susan Bratton Facebook Personal Page
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Facebook Share Bookmarklet
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Susan Bratton LinkedIn
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Susan Bratton + DishyMix
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DishyMix No Follow Twitter Page
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Personal Life Media Twitter
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DishyMix + Personal Life Media + Susan
BrattonTweetLater {Professional}
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TweetLater Pro
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Susan Bratton FriendFeed
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Personal Life Media + DishyMix
Podcast Player Widget
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DishyMix Widget
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Susan Bratton Trackur
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Susan Bratton + DishyMix
Twitter Search
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PersonalLife + Susan Bratton + DishyMix
Tweet Deck
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Susan Bratton Klout
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Susan Bratton Unbound Technologies
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Susan Bratton Unbound Technologies
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Reach
• Facebook 3,177 + DishyMix Fan Club 550
• Twitter 5,685
• FriendFeed 1,210
• LinkedIn 3,193
• Podcast Downloads 15,000
• Blog Readers 4,000
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Day in the Life of an RSS Super Hero
• Crowd Source Questions
• LinkedIn Answers + Experts
• Facebook Mutuals
• Twitter Upcoming Guests
• Twitter When Recorded
• TweetLater Spinnable Text
• Post to PLM, Feeds to iTunes, Zune, Podcast Alley, Feedburner
• Added to Subscriber’s iPod
• TwitterFeed to 2 Twitter Feeds
• Posts to Facebook and FriendFeed
• Share Bookmarklet with Image
• Guests Promote too
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I’m Handing YOU the Golden Lasso
Go connect with your audience today!
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Susan Bratton
CEO, Personal Life [email protected]
(650) 948-0500 o(650) 248-3483 c
Podcast http://personallifemedia.com/podcasts/232-dishymixDishyMix in iTunes http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=258633626DishyMix Fan Club http://dishymixfan.comBlog: http://dishymix.comTwitter: http://twitter.com/susanbrattonFriendfeed: http://friendfeed.com/susanbrattonLinkedIn http://www.linkedin.com/in/susanbrattonFacebook http://profile.to/susanbratton/Flickr http://flickr.com/photos/luvlotus/One Click Add http://clicktoadd.me/SusanBratton